Aliexpress affiliate program - how to earn money and which one to choose. Aliexpress affiliate program Official aliexpress affiliate program

About Alibaba about how the Chinese giant is increasing its presence in Russia through affiliate programs.

Ilya Petrov, FIX group of companies

How did this happen

Our company is comparatively new player on the Russian affiliate (partner) market. At the same time, we have been successfully working with the foreign market for quite a long time, we have a number of large-scale, high-load projects oriented towards the West, in most of which the question of making money has always arisen one way or another - we had to deal not only with traffic extraction, but also with its monetization.

Although we have extensive experience in search engine optimization, V at the moment We do not do client SEO. But we actively help large strategic partners with SEO. This is what happened with the direction of the “affiliate program”. The priority is to help large partners, which eBay Russia was and is now. Due to the fact that eBay wanted to try itself again in the affiliate niche in Russia, it was necessary to quickly create a large and flexible platform. Strategically, we were interested in this in order to integrate with eBay in the future Partners Network and work not only for Russia (these plans were not yet destined to come true), so we took it on, carried out integration with partners on the Russian market, did a series of tests, and tried to increase the volume. Unfortunately, due to the lack of a “purchase confirmation” tool on eBay’s part, the affiliate program had to be suspended, since without tracking tools, continuation of the project was of no interest to both parties.

Partnership with Alibaba Group

Well, then, with the already built platform, we offered cooperation to Alibaba Group, which has all these tools and whose affiliates are held in high esteem. Again, from a strategic point of view, this is interesting, since Alibaba operates in the international, not just the Russian market. But we started with Russia.

In the article by the CPU “The Chinese threat: How Alibaba Group is taking over Russia,” the partner “side of the coin” was not touched upon, which I would like to dwell on in more detail.

One of the main marketing tools used by AliBaba Group for most of its products, be it the B2B platform AliBaba.com, the social network iTao or the retail hypermarket AliExpress, is the CPA model for attracting traffic.

The source of increased attention AliExpress is an affiliate program, the essence of which is to attract traffic to AliExpress potential buyers. AliExpress launched an affiliate program in Russia in 2013. This greatly accelerated the growth of the monthly audience of the AliExpress website - from 3.1 million people immediately after the launch of the program to 12.4 million people by the end of 2013. Every month, AliExpress pays over $5 million to webmasters who drive traffic through its affiliate program.

AliExpress Affiliate Program

In the official affiliate program AliExpress can be registered by anyone with a source of traffic - for example, a website or group on a social network.

AliExpress treats traffic sources quite loyally; almost everything is allowed: from teaser networks to doorways. Only motivated traffic, contextual advertising for a brand, and any attempts to place an affiliate cookie without the conscious desire of the user (for example, clicker directly) are directly prohibited.

An advantageous feature of this affiliate program is the differentiated interest rate that webmasters receive for affiliate products, that is, participating in the affiliate program (of which, by the way, there are more than 60 million). This is due to the fact that the rate is set by the sellers of goods themselves, of which there are more than 8 million on AliExpress.

Initially, AliBaba Group used a fixed interest rate, which the company paid from its own funds. But, having become convinced of the ineffectiveness of this approach, sellers were asked to independently set and pay the interest rate for each product. In the near future, AliExpress plans to make all products in the online hypermarket affiliate products.

The affiliate program has a good cookie duration value of 30 days: this means that the webmaster will receive income (interest on purchases) for all affiliate products that are purchased by the user who clicked on affiliate link webmaster, within 30 days after the click.

Affiliate remuneration is paid only after confirmation of the order - despite the fact that a hold of several tens of days can irritate the most impatient webmasters, this is a very wise decision, eliminating the possibility of fraud. You may recall that eBay did not provide this particular tool, which is why their affiliate program was eventually suspended.

What else can the AliExpress affiliate program boast of? Yes, everything is the same as for everyone: deep links (not given to everyone), a set of subids (however, their number is limited to 50), extended statistics on transactions with product names, banners of the most popular sizes for various categories products, sales and promotions (but there are not enough Russian-language banners), daily confirmation of orders, payments to a bank account.

Our solution for AliExpress

The official AliExpress affiliate program is available to everyone, but they receive the bulk of their traffic from foreign affiliate program aggregators cj/neverblue. Russian users, as a rule, prefer to work with CPA networks/aggregators under Russian market, of which there are also quite a lot in Russia. We also decided to offer our solution to the Russian audience (and subsequently to the international one) - and to do it in our own way.

TO standard tools we added Russian banners, made the number of subids unlimited, added many payment methods and designated specific payment periods so that the words “delayed payment” did not appear. The latter is usually extremely important for all webmasters, since people count on payments, but they are told: “oh, sorry, we haven’t received the payment from Alibaba yet, wait indefinitely.”

While most affiliate aggregator programs use a fixed interest rate, we decided to follow in the footsteps of the official affiliate program and set a differentiated rate of up to 50%. (in the affiliate program you can check in advance and find out the approximate commission percentage for most products). Statistics by hour, country, operating systems and postback will surprise few people, but this is also there. Operational support in Russian also turned out to be an extremely attractive factor for webmasters from Russia.

Five special spices for Chinese pie ePN AliExpress, available when working with the affiliate program:

1. Product dumps, API and custom CMS based on product lists with maximum commission. Based on the dumps, participants in the ePN Aliexpress affiliate program can create XML storefronts and their own online stores. To speed up their development, we provide webmasters with our own CMS - a site content management system; we are planning to integrate with uCoz soon. It's fast and easy way create your own website - half an hour and the site is ready.

2. A specially developed ali.pub link shortener to increase conversion in social networks, officially approved by the VKontakte administration for use in posts, comments and blocks of targeted advertising, as well as adaptive previews links on social networks “Vkontakte” and “Facebook”

3. Autobanners are an interesting new and simple solution in the ePN affiliate program, leading to increased conversion. Using specially developed intelligent optimization algorithms, the auto banner analyzes information about users, their history, technical specifications devices and behavioral factors in order to, gradually learning, maximize profit.

4. Layers for PPV-type traffic - popunders, clickanders - we have a whole range of spacers, which we now help large partners set up so that it is profitable for them to work and it is within the rules. The release of some new pads for all webmasters is planned in the near future.

5. Referral program - attract new webmasters and receive 5% of their income! (there is no referral program in the official affiliate program).


The Aliexpress.com portal is a large-scale online market. The site is one of the most popular resources in the world, where buyers from more than 200 countries purchase goods from Chinese manufacturers. In Russia, it has become the largest online store in terms of traffic. With such demand and popularity, the project is open for cooperation with any user on the network.

The Aliexpress affiliate program is a well-developed payment system for goods posted on the Aliexpress.com website. You can cooperate both with the site itself and with affiliate intermediary networks. This is a great opportunity, and anyone can work in this direction. The service partner receives a certain percentage of sales if a purchase is made through his referral link.

How to make money on Aliexpress affiliate programs

Regardless of whether you cooperate with the global “supermarket” directly or through intermediaries, all affiliate programs work according to the same scheme: you invite the buyer to go to Ali’s website, he places an order there and pays for the goods, the seller pays you a percentage of the purchase. To start making money on Aliexpress affiliate programs, you need to:

  1. Register in the program;
  2. Select a product or product section on the Aliexpress website;
  3. Receive promotional materials for it (link, banner);
  4. Place a link (or banner) on any online platform;
  5. Earn profit for every purchase made through your link.
  • in instant messengers when communicating with friends and acquaintances;
  • on forums;
  • on your own website or blog (this could be a resource specially created for making money on Aliexpress, a kind of guide for buyers);
  • in email newsletters;
  • on the pages of any social networks: in a thematic profile, in groups.

Example: A good option is to offer related products in a thematic blog. Let's say you talk about travel in it. This means that travel clothing, bags, backpacks, travel equipment, and travel utensils (thermoses, thermal mugs) are suitable for promotion.

Please note that not all sellers on the Aliexpress platform want to give away part of their profits and participate in the affiliate program. Therefore, carefully study the terms of the affiliate program and find out for which products you will be paid a reward. Note that even if a user clicks on your link to purchase one product (for example, a watch), but chooses another (for example, an IPhone), you will still receive a percentage of the sale.

To receive an affiliate reward you must:

  1. The goods have been delivered to the buyer. This takes from 30 to 60 days.
  2. The store conducted an inspection to confirm receipt of the goods and the absence of complaints.

How to become a partner official affiliate program“Aliexpress Affiliate Program” (step by step instructions):

Joining the official Aliexpress affiliate program is not difficult. The only problem is that the entire interface of the program’s website is in English.

How to become an Aliexpress Affiliate Program partner (step by step instructions):


As you can see, joining the official Aliexpress affiliate program is not difficult. The only problem is that the entire interface of the affiliate program website is in English.

The service pays a reward for every purchase made through your affiliate link. Payment will be received when the buyer notifies the system that the product satisfies him, and the transaction will be marked as completed (“completed order”). All data can be tracked in the “Reports” section.

The percentage of payments depends on the product category and the country where you work. The official website of the program says that for a purchase using your link you can receive up to 50% of its cost. However, the average rate is from 2 to 8%. In any case, your income depends on the number of visitors who go from you to the seller’s website and place an order.

Only possible way withdraw funds - bank transfer. Frequency – once a month until the 20th. The commission that the service takes is $15. Therefore, withdrawal of the fee is possible only when the balance is $16 or more.

Earning money on Aliexpress through intermediary networks. Popular affiliate programs

Not all users from Russia and the CIS countries want to work with Aliexpress directly. This is largely due to the English-language interface, limited opportunities for withdrawing earnings, and the large commission that the service takes. Therefore, many people prefer to receive affiliate links and earn money through intermediaries. Let's look at the most popular sites.

EPN.bz

A platform that contains affiliate programs of the largest commercial projects. This is a direct official partner of Aliexpress. All products are included in the program. The exception is items sold by Russian sellers from the “Mall” section. The maximum commission on the confirmed order amount is 15%.

Restrictions:

  • IN contextual advertising when promoting affiliate products, it is prohibited in keywords and in the headings use the name “Aliexpress” and “Aliexpress”;
  • Affiliate links can be sent via SMS or e-mail only if the user has voluntarily subscribed to the newsletter and can unsubscribe from it at any time.

Due to violations of the rules, the account on EPN is blocked and income is written off.

How to get started with the program:




You can quickly (within 5 minutes) withdraw money to Webmoney wallet(service commission 5% for WMR and 2% for WMZ), Epayments (no commission), Qiwi (commission 6%), Yandex.Money (commission 6%), bank cards. Using the Paypal system, transfers arrive within 24 hours from the 1st to the 3rd and from the 16th to the 18th of the month.

The platform has its own affiliate program. The service pays 5% of the earnings of each new participant who comes at your invitation. Also, if you work through another network, you can switch your traffic to EPN and add 0.5% to your rate from another program.

Admitad.com

Popular affiliate network, many webmasters prefer it to make money. The service works with more than 1000 affiliate programs. Websites, groups and profiles on social networks, and YouTube channels are suitable as platforms for cooperation with advertisers. After registration, you will need to go through a validation procedure, which will confirm that you are the owner of the site. This is an optional step, but if you ignore it, the full functionality of the Admitad network will not be available.

In the “Program Catalog” section, find Aliexpress INT and click “Connect”. After approval of the advertiser's request for mailbox, specified during registration, a notification letter will be sent.
In the “My Programs” section, next to the name of the affiliate program, the “You are collaborating with a company” label and the “Link” button will appear, which opens a menu for generating affiliate links.

The standard interest rate under the Aliexpress program is 8.3%. Remuneration is paid for any product on the online store website. You can increase your profits by participating in promotions that the Admitad network regularly holds.

The concept of “Level of Trust” has been introduced for partners in the network. The higher it is, the more functionality you have. All registered users are assigned an initial level AD 0. The next level AD1 becomes available after your earnings for any period have reached 30,000 rubles. AD 2 is the level of a webmaster who has received a personal manager.

You can withdraw your earnings once a week on Thursday based on an application submitted before Sunday of the previous week. Minimum amount for withdrawal depends on the currency you use:

  • US dollars – 20;
  • Euro - 20;
  • Russian ruble – 1000;
  • Ukrainian hryvnia – 400;
  • Belarusian ruble – 50.

The system supports 4 ways to withdraw earned funds:

  • Bank transfer (suitable for all countries);
  • Webmoney (dollars, hryvnia, Russian and Belarusian rubles);
  • PayPal;

The Admitad service also offers its affiliate program for earning money. You can cooperate with the network in 2 ways: receive a percentage of the earnings of attracted referrals (rate from 5%) or a one-time reward of 50 rubles for each new active participant.

Actionpay.net

An affiliate network with fairly standard conditions. You can earn money through a website, blog and groups on social networks. Work through personal profiles prohibited. The main requirement for the site from the service is stable traffic (2000 unique visitors per day for a month). Sites hosted on free hosting will not undergo moderation.

The payment rate ranges from 2.6 to 8.5%. Payment is made for all categories of goods. The processing period for a paid order is a maximum of 70 days (average 40 days). The length of the period depends on when the goods arrive by mail to the buyer. A completed (confirmed) order is processed within a maximum of 5 days. Earnings can be withdrawn through Webmoney and Epayments wallets. Transfer to a bank account is only possible for legal entities.

Minimum for withdrawal:

  • 2000 Russian rubles;
  • 35 dollars or euros;
  • 1000 hryvnia.

To optimize work, the service can provide the “Personal Manager” service. Its functions include resolving all issues regarding the system, selecting the most advantageous offers (offers) based on traffic analysis.

Let's sum it up

Income from the Aliexpress affiliate program directly depends not only on the traffic to your site. What matters is whether you can convince users to click on your affiliate link. Long gone are the days when, for example, for an affiliate program it was enough to post a post with an appeal to buy a product.

But today detailed and high-quality reviews from good photos. People can only be attracted by interesting and useful content. High results in earnings as an Aliexpress partner are achieved only by those site owners who are creative and know how to interest visitors.

It is much more profitable to make money on the Internet using different sources. The LookFreedom company offers blog readers many proven ways to increase their profits using extremely reliable and legal methods. Study, apply our experience and earn money on the Internet with us!

Watch this video:

What is the Aliexpress affiliate program? How does the affiliate program work and how much can you earn from it? How to use the ePN AliExpress affiliate program?

Hello, dear readers! Would you like to have passive income without waiting for retirement age and without hoping for an inheritance from an unknown foreign relative?

Rest assured, such an opportunity exists! And not even alone. The World Wide Web provides many options. One of them is Chinese trading platform Aliexpress.

This resource will help you not only do bargain purchases, but also have an income a certain volume and different levels stability. Where to start and how to earn a lot and constantly?

The HeatherBeaver online magazine and I, Anna Medvedeva, are happy to help our readers understand this topic in our article.

In the article you will find not only step by step instructions work on Aliexpress, but also practical advice for beginners.

Read the publication to the end and master it new look earnings!

1. How does the AliExpress affiliate program work and how much can you earn from it?

For those who are completely unfamiliar with this area of ​​​​work on the Internet, we will reveal the essence and meaning of affiliate programs.

The general definition is as follows.

Affiliate program- This is a form of business cooperation between the seller and partners. This type of collaboration is in demand in the field of sales or service provision. It allows sellers to significantly reduce the cost of finding and attracting customers.

The affiliate program of the AliExpress website (we will talk about the ePN platform) makes it possible to earn money on the world's most popular Chinese online store by attracting customers.

The range of the site is limitless - you can find anything here. Accordingly, this makes the circle of potential buyers unlimited.

The big advantage of working with Aliexpress is that you don’t need to have initial capital to generate income. If you take the time to understand how this works and commit it regularly, you will achieve tangible results.

How much can you earn from the Aliexpress affiliate program? Yours depends entirely on the traffic to your site and the number of registered orders. Therefore, it is impossible to answer the question unambiguously. Some people receive money that is not enough for pocket expenses, while others have already reached the level of $1000 a day.

2. What does the AliExpress affiliate program provide - an overview of the main features

The Aliexpress website provides good opportunities both customers and partners. Absolutely everyone can collaborate with the resource. The main thing is to understand the principle of operation and use all the options provided by the system.

Let's see what are the benefits of earning money on Aliexpress through an affiliate program.

Opportunity 1. Earning money without investment

The most significant cost you will face is your personal time. Conventionally, this type of income is called passive, but even here you will have to try a little to create your own platform for work.

Since you will work as an intermediary, you are not required to invest money. Although there is an option with financial costs.

Below is key changes

  • The cookie term extends to 3 days hours instead of one browser session
  • Instead of different commission rates for different categories and markets, commission rates will be only specified by categories of the products (please check the table 1);
  • There is new incentives program from ePN (please check the table 2)
  • There is no doubling of commission for purchase from new shopper
  • The special commission fee for non-affiliated products is cancelled. Both affiliated and non-affiliated products enjoy the same commission rates.
  • There are no changes for Hot Sale goods. For ePN publishers commission is still up to 70%.

Table No. 1

Category of products on AliExpress Basic commission rates
special category * 0%
mobile phone 2.4%
computer peripherals 2.4%
tablets 2.4%
desktop 2.4%
laptop/netbooks 2.4%
home audio& video equipment 2.4%
external storage 2.4%
internal storage 2.4%
mobile phone accessories 7%
interior accessories 7%
garden supplies 7%
women's clothing 7%
men's clothing 7%
children's clothing 7%
all other categories 5.5%
Hot sale goods up to 70%

New incentive program from ePN

Table No. 2

Commission rates Confirmed turnover for the previous month
2.4% / 5.5% / 7% up to $300,000
2.5% / 5.7% / 7.3% 300 000$ - 500 000$
2.6% / 5.9% / 7.6% 500 000$ - 1 000 000$
2.7% / 6.1% / 7.9% from$1,000,000

Important points a. * Please note that all virtual products covered by special category, travel and coupon services or books are NOT subject to commission. Such virtual products include but not limited to gift cards and coupons. We reserve the right, in our sole and absolute discretion, to determine whether a product is regarded as a virtual product for the purpose of calculating commission. c. Please note that our Affiliate Program applies ONLY to products of sellers from PRC, excluding and without limitation, products of the sellers from the Russian Federation and/or other countries. Products from tmall.aliexpress.com and plaza.aliexpress.com are not subject to commission. f.The limitation of your total commission for each order is $38.5 g Commission will be rejected if there is opened dispute for the order on AliExpress h. If an affiliate link leads to a product whose page is unavailable or to a product of a store that is not participating in the affiliate program, then AliExpress can automatically redirect it to a similar goods of a seller participating in the Aliexpress affiliate program. i. When creating affiliate links to AliExpress, use only direct links, such as

Did you know that on the well-known Aliexpress website you can not only buy, but also earn good money? Aliexpress affiliate has been working for a long time, but most have never heard of them, but in vain, because you can make money here quite simply!

DOWNLOAD ALIEXPRESS MOBILE APPLICATION

NOTE: Although this article will focus primarily on affiliate EPN program, which is adapted for the CIS countries, other ways to make money with Aliexpress will also be considered.

Earning money on Aliexpress is available to everyone, since you don’t even need to have your own website for this (although this is best option). You just need to have a page on a social network, a group or just a public page.

It is clear that you need to have a well-promoted page, group, or public page, otherwise your earnings will be almost zero. But that's not a problem here is my article about that How to easily promote your VKontakte page. There are many other ways, paid and free. If you have not yet registered on Aliexpress, then in the article linked above I wrote how to do this.

How to make money on Aliexpress?

The essence of making money is simple: many sellers on Ali are willing to pay a percentage of the sale of goods if you bring a buyer. The percentage can be different, from 2 to 50%. The more buyers you bring to Aliexpress, the more you can earn. And here everything depends on your agility. More details about this are written in the article at the link.

I started doing this not so long ago, but the result is obvious, I’ll show it to you a little later. But first, let’s talk about which Aliexpress affiliate program is preferable, because there are several options.

I can especially mention and briefly mention cashback - I now earn even more from it than from the Aliexpress affiliate program. and how to make money on it, read the article at the link.

Official affiliate of Aliexpress

The official Aliexpress affiliate program is located at this address . First minus, which immediately catches your eye is the English interface. Second minus- $10 for withdrawal.

I just started working with the official Aliexpress affiliate program (less than a month, and I only put up a banner and a couple of links) and I already have almost $10 in my account. How to start working in the system?

After registration you need to go to Ad Center to receive affiliate links and banners. I recommend using links first, since people are more willing to click on them than on those boring banners. Let's see how this can be done in practice.

It is very useful to first install the cashback plugin, which I wrote about in the article ““, since it immediately shows which product is participating in the affiliate program and which is not.

A real example of how to make money with Aliexpress

Let's take, for example, a product that almost everyone needs - a FLASH DRIVE! I also need to buy a new flash drive, since my 4 gigabyte one is already as old as the world. Looking for interesting flash drive, which has cashback (in other words, which participates in the affiliate program). I found this one, very stylish:

As a result, we receive an affiliate link of the form s.click.aliexpress.com/e/eUrVF6IA6. Take this link and go to your VKontakte page (you can use any social network). Paste the link and BE SURE to write your ENTITTING comment:

That's all, now if a person follows this link and buys something on Aliexpress, you will receive your commission. Yes, it is not necessary that a person buys this particular product, he can buy any product on Aliexpress that participates in the affiliate program, and you will still receive your money.

And what’s great is that if a person buys something within a month, you will also receive a commission! Tempting, isn't it?

How to withdraw earned money from this Aliexpress affiliate program? First you need to earn at least $16 and only after that you can receive the money you earned into your bank account. But don't rush to withdraw money! They will charge you $15 for the transfer! I haven’t filmed it myself yet, but this is what they write (translation):

You can withdraw from your account on or before the 20th of each month. The balance must exceed US$16. There will be a US$15 withdrawal processing fee.

Therefore, you need to earn more so that out of the 16 dollars you earn, 15 are not withdrawn from you 😉 All this is not very happy, so I want to talk about another affiliate program, more profitable and convenient.

Aliexpress EPN Affiliate Program

This is the best Aliexpress affiliate, at least for CIS residents. You can register in it by TO THIS ADDRESS .

As you can see, everything here is in Russian and the functionality is MUCH wider than that of the native Aliexpress affiliate program. After registration, go to TOOLS - MY CREATIVES.

Now we need to create some kind of creative, let me explain a little what each button means:

CREATE SMART- a banner of the required size will be created. Such a banner can only be placed on the website. But it’s worth considering that the adblock plugin cuts this banner.

The best thing is to use the second point, create links to a specific product. Let's do this operation, take again some fashionable flash drive, for example, like this:

Original, right? Maybe no one will buy it, but if they go to a store with the product, they will. And that's all we need. Take a link to the product, click the CREATE LINK button, write the name of the product (so that you can later understand what it is) and insert the link.

As you can see, nothing complicated. Pay attention to the link in the post - https://site/links/f. I have created my own short link service, and you no longer publish an affiliate link, but a link to your website. But if you follow this link, you will be redirected to the product page through the affiliate program. Why is this necessary?

Why do you need link shorteners?

People don't like it when people make money on them - this is purely a psychological barrier. If a person sees an affiliate link, then he may fundamentally not follow it. If you disguise the link, then the person will not be so scared.

There is also another benefit for those who have their own website: since the link goes to your domain, the site only benefits from this, the link mass increases. If you need such a short link service for your website, then for $25 I’m ready to make it for you, set it up and tell you how it works. It looks like this inside:

Admitad + Aliexpress Affiliate Program

I decided to finish the article, since the largest aggregator of affiliate partnerships was undeservedly ignored. Admitad programs - link to affiliate . You can also earn money on Aliexpress and receive 8.5% of each product sold through you. There are practically the same tools as in EPN:

You can get banners or deep links, but the difference is that the banners here come in a regular format (EPN in IFRAME), which for me is more attractive, you can hide the link. In terms of links, it’s almost the same here, so it’s up to you to decide where to work, for now it’s more convenient for me in EPN, Admitad is convenient for making money in, I just recently joined.

I described the affiliate programs that I worked with personally. But there are actually many more of them, here are all that are worthy of attention...

All Aliexpress affiliate programs

Affiliate Interest rate Year of creation
Aliexpress 8% 2006
EPN 8,5% 2014
ADMITAD 8,5% 2009
AD1 8,5% 2005
Where is the elephant? 8,5% 2010
Cityads 8,5% 2011
Advertise 8,5% 2003
Actionpay 8,5% 2013

There are other opportunities to make money with Aliexpress, but they cannot be compared with these main affiliate services. More details on working with these and other affiliate programs will be in the following articles. I can also recommend an article about a very useful service.

Reducing rates - sadness and sadness!

It’s unfortunate, but Aliexpress is tightening the screws - the percentage this year has been significantly reduced, and at the moment this is the following in the EPN affiliate program:

But there is also good news- now you can earn money from the MOOL LIGHTNING section - the rates here are as follows:

The percentage is not large, but before this didn’t exist at all, so you can advertise products from this section and you will make a profit.

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