Wix is one of the most famous and popular website builders. Today the number of its users is approaching 90 million. The site operates in open mode since 2008. The reason for this popularity is the wide capabilities and convenience of the service.
One quick glance is enough to understand that Wix is a leader in its niche!
Advantages
The free Wix website builder has a number of significant advantages compared to other similar services:
- Over 500 different templates that are suitable for various business sectors. They can be used by those who are far from design and do not quite understand what exactly they want and need;
- Support in Russian. Eat help desk, a separate forum and group on the social network “VKontakte”;
- Advanced features of the visual editor. It allows you to move any elements, insert and delete information anywhere on the page, and perform other actions.
The service allows you to set up redirects, connect analytics, and set an individual favicon. You can also set up SEO.
Create your website for free!
Templates
The high quality of ready-made templates and their quantity allow you to choose what you need in almost any area, be it an online store, a service website, a one-page website, etc. It's not easy beautiful pictures, but also good functionality. Selecting the one you need is quite simple. All of them are divided by site types and niches. Separately, there is an overview of the most popular, as well as new ones:
Those who want to create their website design from scratch can use blank templates.
Almost all templates have a beautiful design. The design quality is excellent.
It is worth noting that the templates have responsive design, and will look equally good on both a computer and a mobile device:
Before choosing a template, you can preview it.
An important factor is that the system allows you to use templates and create a website for free.
Create your website for free!
Functional
In addition to standard templates, each user can create their own individual website design; the system offers ample opportunities for this:
- Background. The Wix online designer allows you to use not only the usual background as a background. color scheme, and various pictures. The parallax effect allows you to add depth to your site. This possibility is achieved due to the difference in the speed of movement of various objects;
- Menu. You can do it either traditionally or with anchors, which is most often used for long pages, landing pages, etc. An anchor allows you to leave a kind of link to a separate block on the page. You can also create a floating menu;
- Lists. The user can style them as he wishes;
- Video, photo, music. The user can add any images, player, video from his computer, Youtube and other video hosting sites;
- Buttons. The system offers a choice of buttons for sites of various sizes and shapes. You can choose: rectangular, round, oval or with rounded corners;
- Containers. They allow you to place photos, text, etc. in them that can attract the visitor’s attention.
- Boundary lines. Allows you to do horizontal stripes. This is most often used on landing pages.
- Styles. Users can upload sliders, panoramas, custom styles, and more.
- There is a function for separate editing of standard and mobile versions.
- Contacts. The user can create a form feedback, add a map, subscriptions, etc.
- Social media. There is integration with almost all popular social networks and services.
- Blog. You can also customize based on a ready-made layout.
- Shop. Allows you to set up collections, design a product display, connect online payments, enter discount coupons, view orders, set delivery options, currency, language, etc.
- App Market. You can add an application store to your website, which contains many widgets, paid and free.
In addition, the user can insert HTML code and Flash videos. It is possible to configure a login for users or an administrator, the panel of which has extensive capabilities and an impressive number of necessary functions:
The user can edit all added blocks, move them around the page, change their sizes, backgrounds, etc.
Moreover, all functions are clear and simple. It will not be difficult for a newbie to understand the system. Above each block there is an icon with quick access to the FAQ of a specific item. In addition, there is .
The service allows you to create an attractive business card website, blog or forum without any special knowledge. It is enough to have imagination and desire.
Create your website for free!
Domain
Each user receives a free third-level domain on the designer’s website. In the case when a user wants to host a website on his domain, the service offers to switch to paid packages:
- Connect Domain – cost per year – 123 rubles/month. You can connect your domain. In addition, the user receives 500 megabytes of disk space. At the same time Wix advertising cannot be deleted;
- Combo – 249 RUR/month. Free domain, 3 gigabytes of disk space, disabling advertising, promotional code for 3000 rubles in Yandex Direct.
- Unlimited – 375 RUR/month. Free domain, 10 gigabyte disk space, disable advertising, promotional code for 3000 rubles in Yandex Direct.
- eCommerce – 488 RUR/month. Free domain, 20 gigabyte disk space, disabling advertising, promotional code for 3000 rubles in Yandex Direct. This tariff was created for creating an online store.
Ivanovylaw.com is a website of a law firm that seems to be afraid to be a little more modern and beautiful. From the point of view of presenting information, there are no questions: everything is clearly organized into thematic pages, which are navigated through the main menu. But the site looks very bland. It is clear that the specifics of the activity do not imply a riot of colors, but this template is clearly stuck somewhere in the past.
The only element that somehow entertains the eye is a slider with a simple animation on home page. The remaining sections are text with random photographs. The news page is completely dead: if you have nothing to tell, it’s better to abandon it right away. But there are no problems with layout and display. But with Wix you can and should make more attractive websites.
13. Online store
Luna.company - website of an online store for a fur products factory. Offers standard functionality for sales: product catalog, shopping cart with coupons and choice of delivery method, online payment. Transactions are encrypted, personal data is protected. There is nothing superfluous on the site - each section presented performs its own function, be it a demonstration of a product or a story about the company itself.
Luna.company is a great example of using WIx to create small online stores. The professional design of the template immediately inspires confidence in the site, large photographs draw attention to the products. The main page uses an application to display the feed from an Instagram profile. Such integration with a social network also works to promote the brand - people subscribe to news and come back for more purchases.
Let's sum it up
In the examples presented, we tried to show how Wix functionality can be used and what mistakes developers make when using the designer tools. Evaluating other sites is an important stage when developing your project, so you should not ignore the experience of others.
We hope that our selection will help you make a cool website. Wix provides all the possibilities for this.
Templates (design themes)
There are many ready-made templates (450 pcs.). All of them are divided into different topics and types. Topics for landing pages, online stores and blog resources are separated into separate categories. The user is given a choice of new, popular, standard and blank (blank) designs. The proposed design themes are beautiful, attractive, have their own original structure and navigation, and use various graphic solutions.
You can change the selected template beyond recognition; almost everything can be edited. If you have imagination, then you can with a unique design.
However, you should choose a design theme keeping in mind that if you change it to another option, you will have to do all the design work again - almost everything changes.
In other web constructors, this is usually done with minimal costs time (at least change the design weekly to a different one, previously posted content will be saved without changes).
Functionality
The administrative panel of the Vicks constructor is beautiful, intuitive, has many different settings and makes a pleasant impression.
In the visual editor, all actions (selecting and dragging objects) are performed using computer mouse(the drag-n-drop principle is implemented). It will take a long time to get used to and get comfortable with it due to the abundance of opportunities and the constant need manual settings boundaries and sizes of blocks inserted onto project pages. Added elements can be layered on top of each other - this will also have to be taken into account and tracked.
For creative people, the design process will be similar to drawing a picture on a computer monitor, but it contains peculiar disadvantages. The site being created does not have a rigid “skeleton”, so you will have to spend a lot of time adjusting all the objects on each page, and periodically check the final version using the “Preview” button. Please also keep in mind that in different Internet browsers web -the site will look different (elements move relative to each other, violating the established order).
Wix provides the ability to use a video as a background. In the library web - the designer has ready-made options or you can download and use your own clip. When playing a video, you can change the speed and launch various effects.
You can apply a parallax effect to the background image (with enlargement, development, opening), which will give it three-dimensional perception and depth (when scrolling the page, the movement of distant objects slows down in relation to nearby ones). You can customize layers by moving some elements under/above others, turn on transparency, and use rotation.
There is an anchor menu, the items of which link to certain sections of the page.
The developers put on the designer Wix gallery layout tool (Pro Gallery). You will be able to configure in detail the display format of pictures/photos, their quality, launch effects, set copy protection, and create collages. There are many gallery themes offered, supported different types graphic files.
It is possible to protect individual pages with a password so that they can be viewed by a narrow circle of visitors.
There is an application store (AppMarket), which presents 3 categories: communication, social networks, online store. However, most of the widgets are in English, so they are unlikely to be of interest to the Russian consumer.
SEO settings
The Vicks constructor has all the necessary tools for . The settings interface is logical and understandable. All items are accompanied by explanations of what information they must be filled out.
There is a special master => Management => SEO Master , in which you only need to go through a few steps, and web -the site will be correctly positioned in search engines.
In the editor, selecting a category => Pages => SEO pages you must manually fill in all the fields of SEO parameters for each page: title, description, keywords(this field can be left empty - this has not been taken into account for a long time search systems), Url -address (make it human-readable, but Cyrillic cannot be used). It is possible to hide individual pages so that they do not appear in the menu.
Advantages of the Vicks web builder:
1. Large selection of beautiful templates.
2. The administrative panel has a user-friendly interface.
3. Visual editor full of options.
4. Many widgets and general settings.
Disadvantages of a website builder Wix :
1. Expensive tariff plans.
2. Part text information(according to my estimates - 50%) is not included in the search engine index Yandex due to internal technical deficiencies formation html -page code!!! Doing it this way is very problematic, if not useless!!! However, the search engine Google sees texts normally and without problems.
3. All pages of the website (except for the main one) are indexed by search engine robots with long Url -addresses (for example, u jut d om.ru/proekt/cg55/?_escaped_fragment), which do not correspond to those selected by the user at the project development stage (that's what for this example indicated in seo settings - ujutdom.ru/proekt ). It turns out that each page is divided into html -fragments, in accordance with the blocks that are placed on it. I believe that this is the reason they are incorrect.
4. You cannot use the Cyrillic alphabet (Russian letters) to define url -web page addresses.
5. The absence of a “hard skeleton” of the site and the existence of only “floating” elements leads to its incorrect display in different browsers (see comparison pictures below ). In addition, if, for example, in the future there is a need to add some element to the top of the finished page, then you will have to “manually” move down each of the already placed ones (and if there are many of them!).
6. The need to manually adjust the boundaries of blocks and their location on pages (objects can overlap one another, which sometimes gets in the way).
7. When publishing ready-made texts from MS Word their formatting is “lost.”
8. Missing some required settings in the element " html code".
9. You cannot buy (or receive as a gift) a zone domain Ru.
10. When developing an online store, it is not possible to import product data from a CSV file. All information will have to be added manually for each unit of production. In addition, there may be problems with accepting payments; not all currencies are supported.
11. It is problematic to replace a template with a different version on a ready-made website (each design theme has its own structure, so when you change it, you will have to “move” all the blocks on the pages again!).
Example of page display in Mozilla Firefox
Showing the same web page in Opera
Conclusions
Wix is far from the best website builder, as they “scream” about it in most review articles (I assume that they are custom-made and paid for). Write reviews praising the design service web -resources and making websites for yourself or to order on it are two completely different things. I created 4 projects for clients using Vicks ( fkuzo. ru, topleader - mos. ru, avkorshunov. ru, daniilphoto. com ) and I won’t make such a stupid mistake again (for reference: these projects were abandoned by their owners after a year as completely unpromising).
However, objectively it must be admitted that Wix ideal for developing beautiful, individual, dynamic business cards and landing pages with a small number of pages (up to 5 pcs.). It is interesting, rich, and perfectly suited for high-quality placement of graphic content. Individual entrepreneurs and owners of clothing/shoe repair shops will be delighted by it. When paying the tariff Combo for one year (RUB 3,000), the user receives the construction toy of his dreams. You can play to your heart's content, realize your creative potential as an artist and web designer, but no more!!!
If you are planning to independently create a serious and successful website in the future, which will be correctly perceived and indexed by the search engines Yandex and Google , then Vicks is definitely not suitable for solving this complex problem. You can practice on it, get better at it and understand the very principle of operation in any web designer, and then consider other more practical options. For example, I recommend it to everyone And . If you are picky, they also have minor flaws, but there are so few of them (only an experienced specialist will discover them) that it is not worth talking about, especially since they do not particularly affect the final positive result.
If my arguments are not enough for you, then read the hysterical reviews of people who used the services of the Vicks service and were extremely dissatisfied with it -
ru.otzyv.com/wix-konstruktor-saytov
In addition, I present for consideration a forecast of possible further developments of events.
Many small businesses and individual entrepreneurs in our country have made websites for themselves using the website builder Wix , and the server is located in America (it is possible that this project is financed by the US government).
What could happen if “serious American guys” really need it?
On “H” day, at the request of these people, the Vicks server where the data is stored will be turned off for a period of 3 months Russian websites.
As a result, a significant part of business in Russia will come to a standstill. Panic will be “fun.”
Draw conclusions and prepare for the worst.
Considering what is happening in the world now, this is quite possible, and in the coming days.
Examples of sites made in the constructor Wix:
ujutdom.ru - construction of houses and baths from profile timber (Kostroma)
klad.media - forensic laboratory of audiovisual documents (St. Petersburg)
7lir.ru - pizzeria, online store (Sayanogorsk)
zoosalon-stella.com - pet salon “Stella” (Mytishchi)
Website promotion using the Wix builder is a topic that excites the minds of SEO specialists. So, is it still possible to promote a website on Wix or not? Let's think together.
Wix.com - website builder
An example of such a site:
Wix is a popular American website builder created for our destruction.
They love it for its simplicity: choose a topic, move pictures with the mouse - the site is ready, without any programming. It’s also cheap - from 129 rubles per month.
But if everything were so good, this gorgeous video would not have made it into the article.
SEOs don't like Wix
Video: An SEO specialist scolds a Wix site for its reluctance to reach the TOP 10.
What do SEO studios say when they see a site on Wix. There are only three options here:
- “Forget me!” - denied promotion.
- “Well, you yourself decided so...” - they promote without financial guarantees.
- “And that’ll do!” - they hope that the site will miraculously make it to the TOP.
Ahrefs.com study, June 2019
How much traffic do sites on Wodpress and wix.com receive from search? The result is expected.
What's wrong with Wix?
What does Wix need to make SEO specialists love it and accept it with open arms?
1. “Invisible” pages for search engines. Wix is built on JavaScript and Ajax technologies. If you turn off JavaScript, the site turns into a blank page.
Example: website of photographer Olga Plakitina in a browser with scripts enabled:
The same site with scripts turned off: 
2.You cannot add Yandex.Metrica. You can only insert the Google Analytics ID.
The site does not receive a bonus for behavioral factors.
Let your website be beautiful and let users spend a lot of time there. Yandex will not know about this, because Yandex.Metrica is not here.
3. The site cannot be modified. You will have to forget about calculators and configurators.
Wix's capabilities are limited here. It’s not a big loss, of course, but it’s like walking with your hands tied—it seems possible, but it’s inconvenient.
4. Few working examples. There are only one or two cases of being promoted to the TOP.
Alexander Polishchuk at the beginning of 2016 brought successful examples SEO of Wix sites for the queries “smithy”, “dentistry” and “cleaning company”. “Forge” still shows the site in first place on Wix, but for other queries they are not even shown in the top ten.
Need objective evidence?
Enter your website address into Wix and get compelling SEO analysis that will make you think about choosing a website builder.
Free site audit
Just a dozen years ago, it was difficult to get your own website. This was considered an impossible mission, because developing your own project required programming knowledge, and creating a unique design required Photoshop knowledge and creative abilities. Naturally, there have always been and are professionals ready to create a website to suit your needs and wishes. However, for such pleasure you will have to pay a hefty sum! Moreover, you will have to pay further for regularly updated content.
Fortunately, with the advent of the unique website builder Wix, all the problems associated with creating a website and its design are far behind us. The project developers offer convenient editor, allowing everyone to make their own own resource, and it is not necessary to have special knowledge and skills. The only difficulty that awaits the user is choosing a template, of which there are many!
Main advantages of the service
The designer is designed for online stores, corporate resources, blogs, and information and entertainment portals. The webmaster only needs a little time, as well as the presence of unique text material, which is indispensable for effective promotion site. The designer allows you to create and edit web resources at any convenient time. The webmaster is also given the opportunity to use a lot useful tools, for example, track visit statistics in detail. With just a few clicks, you can easily download text content, images, videos and other information.
The Wix builder rightfully occupies a leading place among similar services. It is used by both experienced entrepreneurs and novice users who want to implement their business on the Internet.
Wix is high-quality and affordable. He offers several tariff plans, which may or may not have some features. For example, a premium tariff gives the opportunity instead of standard editor get a multifunctional system with truly simple interface. Using paid tariffs you can connect a domain to the resource, remove advertising, increase disk space and much more.
The platform offers the possibility of paid promotion, a lot of useful tools, beautifully designed templates, email and operational technical support, which is ready to answer all the webmaster’s questions.
The website builder offers users quite powerful development. Here every webmaster will find an option suitable for their topic. The templates are grouped by topic and you have to choose the most suitable one and then adjust it to suit you.
What does it take to be successful?
Any business on the Internet requires more than just a website. The webmaster needs to create a worthwhile project that will attract an audience. So, before you get started, you should perform several preparatory steps:
Think about the topic. Do you want to create an online store, corporate resource or information blog? This question is of paramount importance, so there is no point in postponing it for later;
Decoration. Choose a template that suits your topic. It should express the main values of your company/online store;
An important condition for successful promotion is high-quality, interesting and unique texts, which must be replenished on a regular basis;
Think about the structure. What sections and pages will be of interest to your potential clients.
Step-by-step guide to creating a website on Wix
Registration
To get started, just go through an easy registration in a few steps: enter your e-mail, create a password. Then go to your email and confirm your registration by following the link in the email.
Don't forget about the domain. If you decide to try to create a website using a free plan, then the name of your future resource will look something like this: “ username.Wix.com/name". To use another domain, you need to switch to a paid account - here you can choose the address you need yourself. It is also possible to pre-purchase a domain and then link it to Wix. You will find detailed instructions on how to select and link a domain on the constructor’s website.
Select a template
After a simple registration, you can start working on the site. The designer offers dozens of different templates. You can find the right one using the categories. Just choose the template you like and continue working. As an example, we will create a website on the topic of making money on the Internet.
Editor
Once the template is selected, click on the “Editor” button. All control elements are located on the left and at the top of the page.
First of all, you need to decide on the structure of your resource. Add categories and sub-pages, give them a title. This can be done by clicking on the “Pages” button.
The location of added pages can be changed by dragging them in the desired direction. Create categories and add sections. By the way, you can do this at any time.
Created page for a blog about making money online:
When making new pages, do not forget about the upcoming promotion of the project. The Wix builder has made this task quite easy. Select the one you need and click on the button shown in the screenshot, then go to the “Seo pages” tab. Here you can enter all important information for successful website promotion in search engines. The following options are available:
The title of the page that will be displayed in search;
What the page is about;
Key phrases/words.
Tip: for effective promotion, it is better to optimize each category and subpage. This can be done using the method described above.
We are changing the design!
After the preparatory work, it's time to move on to customizing the design. Here you can choose fonts, colors, increase or decrease the blocks, upload your own pictures or use images suggested by the designer. All settings are available in the upper left part of the screen, as well as in the “Tool” tab, after clicking on which a window for making settings will appear on the right side.
The system gives hints. So, by hovering your mouse over any element, you will find out what can be done using this or that tool.
Settings appearance website will take no more than 10-15 minutes, because the main work has already been done by the designers who worked on the template you chose.
Working with applications
An undeniable advantage of the designer is the ability of the site to work in conjunction with other applications. Thanks to this, you can immediately share them via social media and forums. It's easy to do:
Click on the “Add” tab, select the desired category, for example, “Social networks”, drag the icon you like with the cursor and place it anywhere on the site.
Site content
This completes the basic setup of the resource; all that remains is to fill it with useful and quality content. Don't forget that to achieve success, texts must not only be unique, but also captivating so that users return to the pages of your site again.
Wix allows you to make your content varied and interesting. So, you can add not only text, but also images, video, audio. Editing texts is quite simple. Choose fonts, highlight headings, set the desired color, include links in the text, and more.
Let's start with the site header:
Move the cursor over the desired block, in this case it is the resource title;
Click on the “Edit” button;
Enter text.
By clicking on the “Change background” and “Customize design” buttons, you can choose the optimal letter size, change their color, font, etc.
Adding text is as easy as customizing a title. Hover your cursor over the area where you want to place the article and click the “Add post” button; icons for settings, changing the background, and editing are also located there.
So, click on the “Add post” button, a window will open where the system will prompt you to enter a title and type the text, which can also be copied, for example, from a word file.
Adding images to text
Click on the “Edit Posts” button, select the desired post and click “Edit”. On the top panel, the system will offer to add a photo, video, gallery, etc. In the example we will add a photo.
