Texet company. teXet is a Russian brand of consumer electronics

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Dmitry Mezentsev

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The company was founded in 1993 in Saint-Petersburg and initially was called Alkotel Electronic Systems. On June 1, 2004, the company introduced a new brand of electronics designed for the general public. So the TM teXet brand replaced the Alkotel Electronic Systems brand. The new ambitious steps of the company, persistently promoting its products to the market, required the abandonment of the old brand.

texet regularly brings high-tech devices to the market using innovative techniques. High quality requirements for products the best prices- this is the motto of the company's employees.

Is texet a good company?

To answer this question without prejudice, it suffices to give the following example.

The first products that were introduced to the market under the teXet brand were wired and wireless DECT phones. They were assembled by OEMs from China. And in the same year, the official website of the company teXet was announced.

The entry into 2005 was marked by the decision of the company to start a comprehensive enrichment of the assortment. Texet's expansion to include MP3 players was a very successful marketing move. So, today, this particular product is the most popular and sold in the Russian Federation.

A little later, texet included other products in production. Among them are GPS-navigators, which began to be produced in 2009, and mobile phones, which were launched in 2010.

What is teXet today?

Currently, texet products are the production of phones, e-books, tablet computers, players, video recorders, GPS navigators, digital photo frames. The range of phones includes both DECT phones and smartphones. It should be emphasized that DECT phones are still the key products of the company. DECT phones are available in the most various models. Models are famous for their functionality and stylish design that can satisfy the most sophisticated taste. Therefore, it is not surprising that this product line is still the leader in the company's total sales.

teXet is a manufacturer whose success was predetermined

A reasonable and balanced policy of the company's management has led to a well-deserved success. Today the phrase: texet-producer, the country of Russia is known to a huge number of consumers in Russia, Ukraine, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan. Brand products are sold through the largest federal networks, such as Eldorado, Euroset, Technosila, as well as online stores.

Many times the company's products have received prestigious awards and prizes.

Fundamental aspects of teXet's policy:

  • application modern technologies;
  • flexible prices;
  • recognizable corporate identity;
  • reliability;
  • encouragement of new ideas.

The multi-product basket is a unique feature of the company, which gives a great advantage over competitors. Product leadership can be easily confirmed by the statistics of the current market for this product line. Thus, the teXet brand is among the top three in such product categories as: e-books, accounting for 20% of sales in the Russian Federation, video recorders - from 14%, MP3 players - from 24%, digital photo frames - from 13%. Agree, the results are impressive!

Main directions

teXet, whose production began with conventional telephone equipment, is currently represented in the following areas:

  • DECT radiotelephones;
  • wire telephones;
  • mobile phones;
  • smartphones;
  • MP3 players;
  • digital photoframes;
  • e-books equipped with TFT and E-Ink displays, operating on Android OS;
  • tablet computers;
  • GPS navigators;
  • Video recorders;
  • radar detectors;
  • a wide range of accessories.

Deserved success is the result of the main and defining feature of the company - the policy of improving the quality system, without which it is impossible to conquer the modern market. teXet is actively cooperating on a contract basis with the best factories, and the company's partners are only the largest manufacturers that operate in the markets of Western Europe and the USA. All products go through a full cycle of customization, which is a series of steps from writing special software to special training design of each model and its packaging. All products are subject to strict control and detection of defects even at the development stage at the production site in St. Petersburg. Inspection and testing are carried out in accordance with international standards. After introducing the product to the market, teXet continues to improve it. It has its own service department, which is engaged in daily tracking of customer requests, it also regularly updates software for all, without exception, released devices. This is one of the few Russian companies that pays constant attention to quality control and is able to provide consumers with high-quality and full service support.

The company has a developed distribution system: Euroset, M.Video, DNS Digital Supermarkets, Eldorado, Yulmart, Technosila, Svyaznoy. teXet products are sold in the CIS countries: Ukraine, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan Through official representatives. In 2012, a project was launched to create its own mono-brand network. Then the first teXet brand stores were opened in St. Petersburg.

teXet is headquartered in St. Petersburg, Russia.

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Have you heard that there is mobile phone TEXET? That's right, there trademark operating in Russia, offering electronic equipment under this brand. And no, this is not about another Chinese developer offering its own a copy of the iPhone at an affordable price. This is a completely independent manufacturer that has already managed to be realized on the market, which has 27 years of experience in interacting with domestic buyers. And yes, this company is of Russian origin.

And although, as we have already mentioned, products under this brand include both tablet computers and e-books (which you may have even heard of), the attention in today's review will be mainly focused on what a mobile phone is. TEXET.

Positioning

I would like to note right away that TEXET is clearly not participating in the technology race, which is also being conducted between Chinese manufacturers. This can be judged by the characteristics that are indicated in smartphones. Here, take, for example, a TEXET TM 5007 mobile phone. On the company's website, it is designated as New (a product that went on sale relatively recently). However, its parameters indicate that the device is clearly late with the appearance on the market. This is clearly demonstrated by a screen with a resolution of 540 by 960 pixels (despite the fact that some Chinese developers have long supplied their devices with Full HD-quality displays) or volume random access memory at 512 MB. Such characteristics indicate that with such a device it will not be possible to launch any modern game or program. Moreover, the performance of the smartphone as a whole will noticeably suffer (there are simply not enough resources even for the smooth deployment of the Android menu).

The lineup

The TEXET online store catalog contains all the models offered by the company. At the time of this writing, it included 12 devices - smartphones with different features, capabilities and, of course, different pricing policy. All names are given in two variations - with the X index (X-mini, X-maxi, X-cosmo) and with a four-digit number (for example, TEXET TM 5016 phone).

What is characteristic is the fullness of the device catalog exclusively with smartphones (with touch screen 4-5 inch diagonal, 2/4 core processors operating in the operating room Android system 4.2.2/4.4.2. I would even like to note that visually many devices are similar to each other, with the exception of the “protected” one (TEXET X-mega phone). The rest of the devices really seem to belong to a single class.

Design

I would like to make a note about appearance mobile devices sold under the TEXET brand. First, there is nothing special about their design; something that could interest the buyer, present some value for him. In fact, we have 11 "shovels" and 1 "protected" rubberized phone, which seem to have been designed according to the same model.

If you look closely, you can even notice some elements of the appearance of "top" devices - from Samsung, Apple and other developers. For example, the TM-4503 model is similar to the first one, and TM-5006 is similar to the second one. Other device models also included some “borrowings”.

Obviously, when projecting their gadgets, specialists from TEXET did not disdain frank plagiarism in order to please the buyer and increase sales due to this.

Hardware basis

Speaking of TEXET smartphones, one should not hope that they are based on powerful, advanced processors that deliver serious performance. Those devices that we analyzed (X-mega, X-line) are capable of being compared with the available Chinese smartphone. It's about about 4-core Spreadtrum or MediaTek processors, which are more of a budget compromise than an application for speed.

Accordingly, the TEXET phone interacts at the same level - it can handle most games on basic or average characteristics; but the “bulky” graphics of colorful gameplays, he, of course, will not pull. Plus, we should also mention the small amount of RAM - only 512 MB or 1 GB. For comparison: in normal operating mode, the Android system devours 300-400 MB of memory. Imagine what will happen if you run two or three programs in the background? The smartphone will simply experience serious problems with the response - and its owner will feel a lot of inconvenience. And all due to the fact that those who make the TEXET phone, obviously, tried to save as much as possible on components. To some extent, they succeeded, of course.

Camera

For many users, the ability to take pictures and make videos is the most important feature of any smartphone. After all, it is so convenient: as soon as it becomes possible to take a picture in some unusual environment, get a mobile phone (which you always carry with you anyway) and click a couple of frames. Of course, for this it is necessary to have such a device that will be capable of this.

On paper, TEXET phones (we don't take into account reviews of real users yet) are equipped with two cameras, as befits modern phones of their class. This is the front for “selfie” and the main (rear) camera. Some of the characteristics described may even seem like solid 5- (like X-line) or 8-megapixel matrices (like in the case of TEXET iX). However, as we all know very well, this is not enough to speak with confidence about the quality of the images.

In fact, a huge role is played by color reproduction, the ability to focus the camera, the accuracy software settings. In the event that the developer saves on this, even an 8-megapixel camera will shoot worse than one that has a high-quality 5-megapixel resolution matrix.

Therefore, speaking about the TEXET camera, it can be noted with confidence that significant savings have been made on it. And you should not expect colorful, realistic shots - these are smartphones of a completely different class.

Price policy

By the way, speaking about the classes of models, it should be noted that the phones belong to TEXET, their classification in terms of cost. So, as you could already understand, we have budget devices that do not claim serious functionality. Their task is not to show stability, opportunities, quality of work, but to appear before the buyer in the most attractive (in terms of acquisition) light. And, if you look closely, everything is designed for this.

The first factor we have already named is design. It is copied from the most popular, best selling devices. The second one is georeferencing manufacturer. Well, of course, if it's a Russian company, then who wouldn't want to support it by buying their product? The third is the price. The cost of smartphones, which we described in this article, is an order of magnitude lower than even the most affordable “Chinese”. If the latter are offered for 8-12 thousand rubles, then a TEXET phone (for example, the X-mega model) will cost only 5-6 thousand. There is also a lower price positioning - take at least smartphone X-mini 2 with a price tag of 3400.

That is, as we can see, the manufacturer deliberately takes all measures to make the smartphone more accessible and attractive from the point of view of the average layman. Of course, the buyer will not go into details specifications, since, most likely, he himself does not understand them enough.

texet
Company motto

Bringing the Best Together (Offering the best together)

Year of foundation

1993 (Alcotel)
2004 (texet)

Former names
Founders

Korolkov Alexander Mikhailovich

Location
Industry

Electronics

Products

DECT phones, corded phones, MP3 players, GPS navigators, portable radio stations, wireless headsets, digital photo frames, e-books, tablet computers.

Parent company

Electronic systems Alcotel

Site

Story

The Alkotel company was founded in St. Petersburg in 1993. The firm was engaged in sale and service of stationary telephone sets.

In 2004, the company created a new brand teXet, under which the production of wired and wireless phones continued.

Until 2005, under the teXet brand, mainly DECT phones purchased under OEM agreements from China were sold. In the summer of 2005, the company decided to expand its range to include MP3 players and entered the market with several OEM products.

Plans for the future

Products

teXet telephony (DECT radiotelephones and wired telephones)

The oldest direction of the company, occupies almost 40% of the turnover among other product lines. By the end of 2010, teXet's share in the DECT radiotelephone market was 25% (2nd place among manufacturers).

MP-3 players teXet

The production of players under the teXet trademark started in 2005. At the end of 2010, teXet ranks second in terms of sales with a market share of 14%.

teXet digital photo frames

7”, 8”, 10” displays. The lineup teXet is designed in such a way that the user can choose: a photo frame with simple functions or a universal multimedia device for viewing photos and videos at home.

GPS navigators teXet

One of the company's most popular products, teXet GPS navigators have won numerous awards from leading IT publications. teXet's market share in 2010 was 14% (2nd place).

Mobile phones

May 2010 - the first mobile phone under the teXet trademark.

texet e-books

In August 2010, the first electronic book(teXet TB-106, 6'' E-ink display). The teXet line includes E-ink and TFT displays.

Tablet computers

First texet tablet appeared on Android OS in February 2011. All devices come with Android OS and pre-installed mobile applications: from Yandex, Mail.Ru Agent program, RIA Novosti and Kommersant news clients, reading software Books FBReader, widgets and shortcuts popular social networks and many others.

DVRs teXet

The new direction of the company, the first products appeared on the market in June 2011.

Awards

teXet TM-650 - "Russia: the best of the best 2010"
Section of PC Magazine / Russian Edition, in which the navigator teXet was noted (March, 2011)

teXet T-960HD - "Best Buy"
The leader of the review among several models of multimedia players from the magazine "World of PC" (February, 2011)

teXet TN-505 Best Economy Car Navigator 2009
Magazine " Mobile computers» (January, 2010)

teXet TN-600 Voice - MirPK Editor's Choice
The TN-600 Voice GPS navigator was awarded the title of "Editor's Choice" of the most popular magazine about computers and IT technologies "PC World" and the sign of the magazine "Mobile News Recommended" (October, 2010)

Navigators teXet - TOP 5 according to "Mobile News"
Navigators teXet TN-500 - the second place, TN-600 - the fourth place in the TOP-10 rating from the editor-in-chief of the Mobile News magazine on the NOMOBILE.ru portal (February, 2009)

Colombo teXet TX-D 8300 – IF product design award 2009, Universal design award 09, Universal design consumer favorite 09
The DECT Colombo radiotelephone was awarded the prestigious international Universal design award (as part of the world-famous CEBIT exhibition of IT and electronics in Hannover) and iF awards (one of the main annual events in the world of digital device design).

texet TX-D7100 – best model DECT radiotelephones
According to the results of testing, UPGRADE magazine experts awarded the teXet phone with the "Editor's Choice" badge (December, 2004)

Notes


Wikimedia Foundation. 2010 .

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