There are two ways to start a business selling floor coverings, which directly depend on the financial capabilities of the organizer. The first way is to open a store with a wide range of products, from budget linoleum and carpet to expensive parquet boards and laminate. In this case, you will need large warehouses (from 300 sq. m.) and decent capital to start. You will have to invest at least $50,000 just to create an assortment of goods, without the costs of furnishing the premises, advertising and rent.
The second way is to organize a store that specializes in a specific type of flooring, such as cork. Investments in this case will be several times less. At the same time, your store may become the only one in the city that offers the widest range of cork coverings.
Cork is a fashionable floor covering that has been used in Europe for several decades, and appeared in our country recently, but has already managed to win the trust of consumers. This is a lightweight, but at the same time durable and elastic coating. The structure of a cork floor resembles a honeycomb, consisting of hundreds of thousands of multilayer cells that do not allow water to pass through, as they are filled with a mixture of nitrogen and oxygen. Cork flooring perfectly restores its shape after physical impact and has excellent thermal insulation characteristics. Cork flooring is pleasant to walk on and, unlike other floorings, it is not slippery. Cork is used not only for floors, but also for cladding walls and ceilings. The advantages of this product can be judged from reviews:
Cork coverings are divided into two types: adhesive and non-adhesive. The first type is produced with a thickness of 3-4 mm in dimensions 600x300 mm and is attached to the base of the floor with glue. The glue-free type has a thickness of 9-12 mm, and is assembled on the floor using special locks located along the perimeter of the plank. Such coatings are called floating or interlocking. The assortment of a cork store can include at least 300 items from manufacturers such as: Wicanders, Corksribas, LiCo, Ibercork, CorkArt, Egger, Haro, Kaindl.
“My friend sells cork flooring in two shopping centers. He rented retail and warehouse space, developed good partnerships with suppliers who give him a decent discount. Recently I purchased my own laser cutting equipment and trained my staff. Business is booming,” says user “Set” from the business.ngs.ru forum.
An important condition for business success is the search for profitable suppliers of products. The best option– become a dealer of a well-known company. Then you can count on a good dealer discount. The good thing about flooring as a product is that people order it in advance and are often willing to wait at least 2 weeks for their order. Therefore, it is not necessary to “stock” the warehouse; you can only purchase the most popular samples and acquire catalogs.
The average markup for cork flooring is 30%. At retail, the coating is sold at a price of 1,500 rubles/sq.m. In order to make a cork floor in a three-room apartment (70 - 80 sq. m.), the buyer will have to pay at least 100 thousand rubles. The store’s income from such a client will be about 25 thousand rubles. Just 10 clients per month will allow you to earn about 250 thousand rubles.
Minus rent (~50 thousand rubles), wages (~70 thousand rubles) and other expenses (~40 thousand rubles), net profit will be 90 thousand rubles.
Where to open?
The first thing you should pay attention to is the size of the city's population and the average income of its residents. Don't open it outlet in small towns: there will be very few customers for cork flooring, and the business will not bring in adequate income. In small towns (less than 200 thousand inhabitants) it is better to open a store with a variety of flooring: laminate, linoleum, parquet - and dilute the assortment with related products (plinths, primers, varnishes and other floor products).
Cork covering is enough new material, so second important point is advertising. The store should be opened as close to the central part of the city as possible. If this is a residential area, then it is worth renting only those premises that are located on the first line of houses, next to the roadway. The area of the retail space must be at least 50 sq.m., excluding the warehouse.
Some of the best places to locate a store are large hardware stores and shopping centers. But here it is important not to make a mistake with the place. You should not rent premises on the third or higher floors, where there are very few buyers. It’s better to overpay for rent, but get guaranteed visitors. Be sure to install a bright advertising sign above the entrance to the store. If there are video stands in a shopping center, then you can display advertisements on them about the benefits of cork flooring.
You can register a business as an ordinary individual entrepreneurship using a simplified taxation system (6% of revenue or 15% of profit).
It is traditional to make floors in an apartment neutral and not attract attention. Kvartblog decided to figure out what options are available on the market for those who are not afraid of experiments and love extraordinary solutions. We looked at the pros and cons of five unusual floor coverings that not everyone will decide on.
Liquid tile
Liquid tiles are also called “living floors”. This material is a multilayer polycarbonate plate, inside of which there is a pattern (tile thickness is approximately 7.5 mm).A unique feature of the floors is that they change their appearance whenever you press them, that is, after someone walks on them.
Such floors are often used in public spaces such as nightclubs and bars, but more recently they have begun to appear in apartment projects. Their optimal use is in the bathroom and children's rooms (kids will be delighted and will “torture” these tiles until they get tired of them). You can see this for yourself by watching the video.
This is a fairly rare material, poorly represented on our market, so its price is appropriate: about 7,000 rubles. per tile measuring 50x50 cm. Since the material is expensive and very impressive, it is rarely laid over the entire floor: usually they make a strip of such tiles or cover a small area for games with it.
Pros:
- high impact resistance (you can jump and walk on the tiles in heels);
- anti-slip surface;
- moisture resistance (suitable for bathrooms);
- children like it.
Cons:
- high price;
- this tile is not allowed“cut” or adjust its size: the gel may leak out and the tile will be damaged. This also explains why they do not cover the entire surface of the room;
- it cannot be placed on heated floors;
- it does not tolerate temperatures below 12 degrees, so it is not suitable for terraces.
Marmoleum
This flooring is also called natural linoleum. It is made from cork, jute and vegetable resin, sometimes chalk, wood flour and linseed oil are added to the composition. Unlike linoleum, this coating is environmentally friendly, durable, does not cause allergies, and most importantly, has bactericidal properties, due to which mold does not grow under the marmoleum. This material is quite new on the market, so its long-term properties have been poorly studied: no one knows for sure what will happen to it after 20 years.
Pros:
- ease of installation;
- large selection (all colors and shades);
- does not fade in sunlight;
- it can be used together with heated floors;
- can be combined different types marmoleum, creating drawings.
Cons:
- marmoleum is fragile at the edges and does not cut well;
- it is easy to damage during transportation.
Teak
Wooden floors in the bathroom are practically never made due to the fact that wood deteriorates from constant interaction with water. But this does not apply to all types of wood. Teak, which grows in Southeast Asia, is used to make the decks of ships and yachts - it is ideal for interiors with high humidity, that is, for bathrooms. Due to its high cost, it is still rarely seen in Russian apartments, but it looks impressive due to its special caramel color.
Pros:
- excellent moisture resistance;
- practically not deformed;
- considered durable.
Cons:
- high price.
Glass floor
Glass floors are not uncommon: they can be seen in shopping centers and even in museums. But floors made of especially durable tempered glass still rarely appear in homes. As a rule, the floors are not made entirely of glass, but only the so-called “windows in the floor” are left in the usual flooring. Under such windows you can create niches and place anything in them: decorative stones, dry plants, photographs (for example, a photo from a tower to make guests afraid of heights) - there is room for imagination.
Pros:
- glass is very durable and difficult to break;
- wear resistance, fire resistance, moisture resistance;
- infinitely many design options.
Cons:
- high cost (however, they are not laid out throughout the apartment, but only in a small area, so the price may be acceptable);
- slippery surface (this problem can be solved usingsandblasting machine, which makes the glass rougher);
- the appearance of scratches (the floor can be saved by gluing a special film).
Cork covering
Until recently, cork floors were rare, but the situation is changing, and designers have begun to use them in their projects (mainly in children's rooms). Cork floors are very pleasant to walk on. This is because they are softer than wood or laminate floors, but harder than carpet. It is believed that walking on such floors can even relieve fatigue and stress on the spine (perhaps this is the machinations of marketers).
Pros:
- good sound insulation;
- do not cause allergies;
- the coating can be cut, painted and even digitally printed.
Cons:
- poor moisture resistance;
- the cost is higher than that of laminate and linoleum;
- cork floors are easily damaged (dents may remain from heels or heavy furniture).
Even with unusual floors, the interior can be stylish and look decent. If you follow these simple rules, you can achieve this:
- At least one of the three components (floor, ceiling or walls) must be neutral.
- After choosing the gender you needchoose the right window frames and interior doors- they must be combined.
Following this advice, you can fit any floor, even a very non-standard one, into your interior.
Photos: remontbp.net, zillow.com
The modern building materials market dictates its conditions to business owners involved in the production and sale of various types of floor coverings - linoleum, laminate, parquet boards and piece parquet, cork flooring, floor tiles, etc. If a few years ago potential buyer When choosing a coating, you went to a construction supermarket (or to a specialized market), but today it is simply sent to the Internet. It is much easier to look for a seller while sitting in a comfortable chair than to knock on the doorsteps of stores, comparing prices and offers.
Naturally, the owner of a building materials and flooring store simply needs to have his own representative office online. Otherwise, its competitiveness drops significantly.
ContactGroup is ready to offer you flooring website development services - present your company on the Internet, create user-friendly catalogs of your products, and simple order forms. Development of a flooring website by our specialists is a guarantee of quality, modern solutions, convenient and rapid advancement in the market!
Corporate website
from 80,000 rub.
4 - 6 weeks
Online store
from 100,000 rub.
6 - 12 weeks
Online store on 1C-Bitrix
from 110,000 rub.
6 - 12 weeks
Order free consultation
Development and creation of a flooring website:
main stages
All sites dedicated to the production and sale of floor coverings are developed by leading specialists. We only work with modern technologies. We try to work out and reflect the concept of the future website as accurately as possible, taking into account the specifics of the company’s specific type of activity.
The creation and promotion of a flooring website on the Internet is carried out in a comprehensive manner. We are interested in maximally attracting the attention of your potential clients, providing them with comfort in the process of searching, studying, and purchasing laminate or parquet boards.
The way you present your products is important. Detailed Descriptions, high quality photos with the possibility of increasing them, clear characteristics - all this will help your customers in choosing products.
Creating a flooring website involves:
- development of a full catalog of the products you represent, highlighting each product, convenient tools for sorting various types of floor coverings;
- Creation individual pages for each product name, convenient tools for studying it on the site;
- Creation home page flooring website, presenting your company/store in a favorable light;
- development of site navigation that is convenient for searching the site menu;
- development of a page describing your services (production of floor coverings, sale of parquet, laminate, boards, etc., delivery, possible installation of floor coverings, etc.);
- creating a form for placing orders, calculating purchase volumes of flooring to solve specific problems.
The cost of creating a flooring website may vary, taking into account such points as:
- how extensive the functionality of the future flooring website will be;
- how much will it cost to register a domain (the cost of professional selection of a domain name is by agreement with the customer);
- payment for hosting, the quality of which will largely determine the security of your resource;
- the cost of filling the site with text, photo and video content.
We make sure to discuss with each customer the key aspects of developing a flooring website, calculate the amount of work expected, and calculate how important certain sections of the website are for your business. If we're talking about about an online flooring store, the total volume of your products is calculated, etc.
After this, we will enter into a written contract with you for the work to create a website, which will specify the final cost of the services and the deadlines for completing the work. With us you can always be sure of the quality guarantee and professionalism of our work!
Promoting a flooring website on the Internet
Today on the market there is huge amount the most different manufacturers floor coverings. Many owners of construction stores and specialized markets offer products of varying quality. Naturally, it is important that all stages of promoting a flooring website in Yandex and Google are carried out as competently as possible - only this will guarantee you a constant influx of target audience to the site, increase the likelihood of increasing sales.
Professional promotion of a flooring website in search engines will provide you with a worthy place in the TOP, and at the same time - the necessary popularity, reputation, good conversion rates and natural profit growth.
We provide clients with several basic services in the field of promotion and promotion of flooring websites, online stores that sell laminate, tiles, parquet boards or piece parquet, etc.:
Any process of promoting a web resource starts with a complete study of it by our specialists. We prepare a full-fledged resource audit for our clients: we determine which issues are problematic for the analyzed flooring website, and what exactly hinders the website’s promotion and increase in its online rating. Errors will certainly be corrected. In the process of work, our specialists will regularly evaluate the results of promotion, maintain relevant statistics, and note changes in its rating.
At ContactGroup we promote flooring websites in search engines. With us you will pay only for the actual results obtained.
Demonstration of the flooring website
What a website for the sale of flooring, developed by our specialists, will look like. We offer you one example of such work.
