Surely you have heard about search engine promotion of a website. Even if you are unfamiliar with this formulation, then you know very well that there are search engines (Yandex, Google, Rambler and others) that provide users with lists of sites in response to entered queries (for example, “rent an apartment”, “delivery of lunches to the office” or “hotels in the Moscow region”). Moreover, some sites go to first places in a search engine, and some can be found only by scrolling through a few pages.

Exactly search engine promotion(or, as it is also called, search engine optimization of the site) precisely serves to ensure that your site reaches the best places, i.e. in the TOP. More scientifically speaking, search engine optimization of a website (search engine promotion, website promotion, SEO - SearchEngineOptimization) is set of measures to increase the site’s position in search engine results for pre-selected queries.

Why does your company need SEO optimization?

If in the recent past the Internet was used mainly to search for information, today the situation has changed a lot. The constant increase in the number of Internet users, new technologies (communication with the target audience using a website, online payment systems, the ability to order on-line, etc.) and many other factors have turned the Internet into both a powerful marketing tool and a place for sales. simultaneously. For example, the boom in online shopping definitely indicates that skillfully used Internet technologies bring stable profits to website owners.

Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year; today more than a third of Russians already use the Internet. Moreover, this audience is very attractive for business, because it has high solvency. Think about it, thousands, and perhaps tens and hundreds of thousands of people search for your products every day, but find competitors’ products! And all because more efficient competitors have already taken the best places in search engine results. You, too, can take these “places in the sun” - to do this you need to start search engine optimization of the site.

Why does the site need to be on first places in search engines?

There are several reasons for this. Firstly, top places in search engines can be compared to prestigious areas of the city. Usually, the client gets his first impression of the company even before visiting the organization, having learned where it is located. The more prestigious the area, the more confidence the client has, and accordingly, the greater the chance that he will choose you. The stereotype works: if a company is located in the very center of the city, then this company is thriving. This stereotype works similarly with SEO promotion. Sites that are in the TOP are, as a rule, the most respected sites.

Secondly, a good location attracts a much larger number of visitors. More than 95 (!) percent of users will pay attention to sites located in the first ten positions (TOP-10, i.e. the first search page). If a search engine returns a company’s website on the fourth page and beyond, then less than 2 percent of users will have the patience to scroll to this page.

Therefore, the higher the site is in the TOP, the more traffic it will have. We recommend being in the TOP 5 search results for the most important queries.

Why is it important to choose the right query list?

Of course, search engine optimization is a very effective way to attract customers, but with one caveat: it must be done by professionals. And the point here is not so much that inept optimization can cost your site penalties, but that the number of site visitors will increase, but the number of buyers will not. For promotion to give the best results, you need to decide.

Why is not promoting in search engines harmful?

There are situations when the user has already chosen several alternatives for himself and is inclined to contact your company and competing companies for additional information. Then the user searches for sites or contacts of these organizations. In such a situation, few people will open the city telephone directory or call the help desk to find out information. Most will look for information on the Internet. And if the site is not SEO-optimized, then the user most likely simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and is not used to spending a lot of time searching. If they don’t find you, they will turn to competitors, the search for information about which will be easier and faster. Agree, it is very unpleasant to lose clients who already wanted to contact you, but simply could not do so.

Now I will show you the DIY SEO method that I used to grow my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.

I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.

In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all the promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select key queries “per million”

I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to select key queries that:

1. Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have good prospects for “career growth” (more on this below).

Collecting a pool of such key queries is called compiling a semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.

The main tool for selecting keywords

Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our minds for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.

As you can see in the screenshot above, this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.

We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.

And here we already have a very wide field for activity. We take each key query that we like and insert it into quotes to check the exact frequency. As a result we get:

Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 free checks every day. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that are in first place in search results for a particular request, and draws a conclusion how easy or difficult it will be to “move” these sites.

For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.

If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.

Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.

Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even more, and received a competition level of only 4, and almost 200 net views.

This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.

Step #2 – Write armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.

And here I’ll give you a couple of life hacks that will help you write less and get more traffic.

Write it yourself or hire a copywriter?

I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even if different services for checking the uniqueness of text show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
5. An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.

This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.

Step #3 - Quickly get to the TOP

Turnkey article optimization

After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called “title”;
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.

We speed up the publication of articles in the TOP

It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.

For example, here is my article in the TOP 5 7 minutes after publication:

To achieve the same result, here's what you need to do:

• Write and publish articles every day at a certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:

• Place links to your new material on all social networks where you can: VKontakte, Facebook, Twitter, Google+ and others.
• Send a newsletter to your subscriber base with a notification about a new article (if you don’t have one yet, it’s time to start collecting)

Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousand” site, and then to a “ten-thousand” site. There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you soon!

Yours Dmitry Novoselov

Don't want to waste time reading?

Just fill out the brief for the service you are interested in! Order website promotion Order website development

Most of our clients are satisfied with the result and recommend us to others, but there are also dissatisfied ones who believe that SEO is a myth. And we will not contradict them and make excuses. Website promotion in search engines I am index And G o o g l e more reminiscent of Alice in Wonderland than a physics reference book. Not everyone is able to withstand all the difficulties of advancement and reach the end of the chessboard.

We regret that they did not have the patience to bring the matter to a high-quality result and that they are no longer our clients.

And this happened because:

To be honest, we “envy with white envy” those whose business can operate without SEO website promotion. Our clients cannot, like 90% of all businesses...
We cannot break the promise we made to our clients and everyone who needs quality promotion - we do the best SEO in the country.
We promised - and we are doing it.

We keep our word. Your OLIT.

Website promotion up to 1000 requests

Cost from 80,000 rub.

Website promotion up to 3000 requests

Cost from 110,000 rub.

Website promotion for all subject requests

Cost from 200,000 rub.

IMPORTANT

"As a rule, the budget for search marketing is an individual matter and the cost may vary
from the basic tariffs both down and up."

• Contextual advertising - to improve recognition rates and increase targeted traffic


• Targeted advertising in social media - for greater audience coverage


• Properly configured e-mail marketing - to quickly notify customers


• Working with brand reputation - responsible persons working through negativity online, communicating and solving problems with clients

We hope that this article will help you decide on the choice of a company to promote your business on the Internet!

Why should you order website promotion from us?

website promotion from OLiT is:

• Only white, original methods of promotion - confidence in the future!


• We don't try to "trick" search engine algorithms, we know how to improve your site!


• We show results faster than others!


• Educating the client on the fundamentals of search engine optimization!


• We use our own technologies and services to automate and achieve results!


• Free implementation of recommendations by our programmers!


• Using the synergy of internet marketing (SEO+SMM+SERP+classifications+geolocation services+directories+app stores)!

SEO is within the power of everyone, including webmasters without experience and without a large budget. Together with our affiliate Vladimir Druganov, we looked at 10 free SEO tricks for your travel website using real examples. The results from the examples were achieved for free or almost free, so you should not compare achievements with paid promotion methods. You can use these features in addition to your independent website promotion strategy.

Results

Positions and traffic are the main markers of SEO promotion effectiveness. To make the picture objective, we will look at more complex examples - requests with high competition and a commercial component. We have two topics and two pages:

Both topics can be monetized using the CPA model - selling insurance and offering a service for checking the possibility of traveling abroad. In both topics, “there is money”, which means there is competition. You can see it without tools, just look at the output.

Positions in Yandex:

Traffic over the last 12 months:

Google Positions:

It is possible to be nice to Yandex and Google at the same time, and moreover, the basic principles of promotion are similar. However, the situation when one search engine prevails over another is very common. Including in our examples, the example of a page in the TOP of Yandex is practically not represented at the beginning of Google results for similar queries, and vice versa, the example of a page in the TOP of Google has modest indicators in Yandex. Let's look at the tricks for each PS separately.

5 tips for free promotion under Yandex

SEO starts before the page is even created. The first thing you need to do is find out exactly how users search for information. To do this, use Yandex.Wordstat or look at the tips in the search bar. For example, this link will tell you exactly how people search for a product. For example, you will find out that they specify the query “health insurance”, and people also care about price and answers to various questions, for example, “do I need insurance”, etc.

Use the resulting keywords inside the article, focusing on the density indicator. Keyword density is an indicator of how often keywords are used in the text. There are special services for checking:

The younger the site, the more careful you need to be. For projects under a year old, it is worth staying within 3%. For older sites, the bar can be raised, but you should not go beyond 6%. If you overspam keywords, you can get sanctions from the PS for trying to manipulate the search results. In our example, the page has the following density indicators:

Only the lazy did not say that the article should be unique. But don’t forget that the article also has headings. They must also be unique. Moreover, on the site, as a rule, there are two headings at once:

• Title - displayed in a tab in the browser;
• Heading on the site - displayed on the page;

Use them for promotion. To do this, use keywords inside the title, and place the most frequent and important ones at the beginning of the title. Try to choose unique text; don’t copy the same headline for the hundredth time.

Title and heading can and ideally should differ from each other. In this case, the title on the site should be framed in

. When creating the title of an article, do not forget about live readers, since the search robot is not the only one who will interact with the page. We have already written about applying knowledge in practice.

The same applies to subheadings within an article. Break the information into logical blocks, separating them from each other with meaningful subheadings.

Use all possible ways to provide content:

• Text;
• Pictures;
• Video;
• Tables;
• Bulleted lists.

We mentioned this. Nothing has changed: Yandex, like people, loves various forms of presenting information. In addition to this, it is worth considering:

• Give images ALT + Title;
• Specify the name of the picture in Latin, which includes the key;
• Tables are difficult to unique, but it's worth it;
• Try to use your keywords in bulleted lists.

Don't forget to use manual internal linking. Link to the page you need from other pages on your site. Use both anchors, for example, #buy insurance in the USA#, and non-anchor links - #by link#, #previously written#, etc.

5 tips for free promotion on Google

Google loves long reads. Large articles that cover the topic from all sides. However, Google doesn't like volume for volume's sake. There is no algorithm for how many characters an “ideal” article should have. Alternatively, you can spy on the volume of competitors who are already in 1-3 positions for the request you need. Ultimately, it is important to find a balance between volume and benefit; you must always pursue the main goal - the article should completely answer the user’s question.

The article should give the user the answer to all questions so completely that the reader does not Google anymore. If you find yourself in the TOP or near it, and traffic comes to you, but the reader quickly closes the page, returns to the search engine and looks for the same question again, then it’s a matter of time before Google removes your page from the TOP.

When a user selects a result on a Google search page and clicks on a link, they are not immediately taken to the site. First, the search engine redirects the user to a special tracking page and only then to the website. This happens quickly and automatically. Artificially boosting behavioral factors won’t work in the long run, so focus on the quality of your content.

Keep your material updated. Google will notice any change in the text, and this will be another plus for you. If your site's system allows it, then not only refresh the page, but also change the publication date or add an update date. Doing this without updating the content is pointless; updating the information is more important than changing the date.

An example of a page about traveling abroad: last year the amount of debt changed from 10,000 rubles to 30,000, after which a person may become prohibited from traveling abroad. Many sites remained with the old numbers and gradually their positions sank. By promptly replacing numbers and facts in the article, you can bypass even more eminent competitors.

Try to keep pages up to date. To automate, set up Google Alerts on topics that interest you and receive a summary of queries once a week.

Make sure your articles are commented on. If you don’t have an audience yet, then do it yourself (from different profiles). Alternatively, you can order comments for your site on special exchanges. This is especially important to do the first time after the material is published. It is important to keep comments as realistic as possible, use keywords inside and imitate live communication.

Information that search engines have stopped taking meta tags into account pops up with enviable regularity. Here, webmasters and SEOs are divided into two camps - some do not believe in their benefit, others continue to fill out the Description / Keywords fields on each page. Google announced 9 years ago that the keywords meta tag does not affect search results in any way. Sosnovsky’s experiment proved in practice that filling out these fields can also be neglected in the case of Yandex. Therefore, this can indeed be neglected, but in 2019 it cannot be neglected:

• Availability of a mobile version of the site;
• Page loading speed;
• Full translation of the template;
• Removing unnecessary links or closing them in nofollow;

How to promote a website yourself and for free

The famous phrase of Bill Gates - “Content is king”, said back in 1996, has not lost its relevance in 2019. Content is still important for successful SEO. You should provide the reader with useful information that fully covers the topic and answers the user's question.

If you have a limited or no budget, then focus on content. Take note of our material. The ability to purchase links will improve your position. Both sites in the example also receive backlinks using different methods, but in this case the links are not the basis for promotion.

In 2019, it’s worth taking a closer look at LSI copywriting. This method replaced classic SEO copywriting, where exclusively keywords were used and their density was constantly measured. LSI copywriting is built on the content and meaning of the text, where, in addition to keys, various synonyms, word forms and other words and phrases that are close and characteristic of the topic in their context are used.

For example, going back to the insurance example in the US, the words “medicine”, “disease”, “pills”, etc. These are precisely LSI copywriting techniques.

Share your observations and best practices on free SEO promotion of projects in the comments.

Over time, you come to understand the need to study the basics of SEO, because no matter how interesting and useful the materials and articles you publish are, for search engines they are just text and in order to give it importance and significance, SEO optimization is necessary.

The concept of SEO is very broad, it is by no means a few clever tricks that allow sites to get into the first places of the top 10 search results, SEO is a whole science that is constantly evolving, and since it directly depends on search engine algorithms, as the algorithms change, so do the the methods she uses.

In this article, I will try to explain in a simple and accessible language for novice bloggers and web masters the basics of search engine optimization and promotion called SEO, and indicate the main directions of this rather difficult to understand set of measures necessary to achieve good positions for the pages of your site.

SEO for beginners: the basics of optimization and promotion for beginners

What is SEO (search engine optimization)

SEO (English) Search Engine Optimization) or simply search engine optimization is a set of methods and methods designed to engage and enhance all positive (both internal and external) factors that are taken into account by search engine algorithms to determine the position of each page in search results for the right words (search queries).

You may have a very reasonable question: why can’t search engines determine the significance and quality of content (internal content) without using any SEO tricks and tricks?
The answer to this question is very simple: search engines are just machines and no matter how complex and sophisticated algorithms they are stuffed with, they will remain so, with a template perception of all the indexed content of our sites. That is why we have to play by their rules and adapt to these patterns using the recommendations of both the search engines themselves and SEO practitioners who, through numerous experiments, learn those factors that search engines are silent about.

White and black hat SEO

Not all search engine optimization techniques are considered legal and approved by search engines; those that are prohibited include black hat SEO.
These techniques include:

• Text and links that are invisible to visitors and intended for search engines. For example: white text on a white background.
• Cloaking and JavaScript redirects: search bots see one page content, but users see something completely different or are redirected to another page
• Doorways: pages stuffed with keywords

The use of black-hat optimization methods is extremely undesirable and sooner or later becomes the reason (lowering the positions of pages in search results), falling under and even banning the entire domain.

What does the concept of SEO include?

When we talk about SEO as a way to achieve better positions in search results, we usually mean two parts:

1. Internal optimization (on-page SEO) of a website or a specific page
2. and external promotion (off-page SEO).

Typically, the best results are achieved by simultaneously using optimization and feeding promoted pages with external incoming links, although in some special cases only and is sufficient.

Internal website optimization

External website promotion

External search engine promotion is the very last stage of search engine optimization. External promotion usually means receiving incoming links from other sites () to promoted pages. As a rule, the more pages of different sites link to yours, the more significant it becomes in the eyes of search engines. The most important aspects of off-page SEO are:

• Selecting text for placing links
• Selecting the right donors (referring sites). They are usually selected from thematically similar (those that search engines trust) resources.

External links to promoted pages can be obtained in several ways, both paid and free. It should be noted that search engines have a very negative attitude towards paid search engines, but unfortunately, sometimes it is impossible to do without them. The most optimal means for obtaining them are.
Free methods of getting backlinks are more labor-intensive and take much longer than buying them. These methods include:

• Posting articles in (there are very few truly worthy Russian-language directories)
• Mutual exchange of links (post links) with sites of similar topics (the main thing here is to know when to stop and under no circumstances participate in exchange systems).
• Placement is the most effective way to receive direct thematic links, which will not only increase your rankings, but will also bring visitors to your site. The number of them will be directly proportional to the usefulness of your article.