Each of us uses social media for different purposes. Most users communicate in them, meet new people, view the news of their friends, read interesting materials. However, there is another use for social networks - commercial. They can become great tool for business.
For example, if you know how to create a Vkontakte group for sales, you can do it and simply attract interested users. This solution allows you to start your own business online with virtually no investment! Do you want to know how to do it? Read our article.
VKontakte groups
If you have used the designated social network, you should know that it provides the ability to create groups and pages for them. They come in two forms: in the form of a community to which any user can be invited as a member, and also in the form of a single page that makes publications on their own behalf. How to create a VKontakte group (for sales, communication with friends or organizing some kind of event - it doesn’t matter) is described in the rules of the service. True, it is absolutely not necessary to read all this - the whole procedure is extremely simple. You can make a community, as you can see from the photo below, on absolutely any topic.
You need to go to the "My groups" tab, after which in the upper right corner you need to click the "Create a group" link. Next, you will be sent to a page with empty fields in which information about your group will be entered. Here, of course, you need to fill in the data about your product, as well as your contact details.
Create your own group
Many users who want to try their hand at a business organized on social networks are wondering how to create a VKontakte group for selling clothes. However, this formulation is not entirely correct. You need to set the task like this: how to promote the VKontakte group? Indeed, in fact, a simple launch of the community takes several minutes - this is a free action that an ordinary VK user can handle without much difficulty.
Another thing is filling the group, attracting people and selling goods. All this can be outlined by the question: "How to create a VKontakte sales group?" Unfortunately, there is no single answer to it, since it all depends on the niche of the business you have chosen that you are selling). Let's try to analyze some of the main factors that affect the level of sales.
How to fill a group?
One of the most important elements of your community selling, say, clothes - If you want to sell this or that product, you must first prepare its high-quality descriptions and photographs. It would not hurt to explain to the buyer the detailed procedure for ordering things from you: delivery, payment, guarantees. For some reason, those who are looking for information on how to create a VKontakte group for selling goods forget about it, thereby causing additional inconvenience to their customers. Remember: ordering a thing from you should be very convenient and fast for the user. Accordingly, it is necessary to create your own group, guided by this principle.
How to promote a group?
Let's say you have established contact with product suppliers and created quality content for your group. Before you, of course, instead of the question of how to create a VKontakte group for sales, now a completely different one has arisen - how to promote the community. After all, the participants are your ones who are able to advertise your business, make it profitable. Participants can be recruited different ways. This is the VKontakte advertising network (ads displayed in the left panel), ads in other, similar groups, organizing contests for participants with prizes, inviting friends and much more. As practice shows, using one of these methods is ineffective. This requires a combination of different paths.
How to organize sales?
Having learned how to create a VKontakte group for sales, how to attract people, you only have to organize these same sales. Well, it's not such a difficult task. It is necessary to think over ways to deliver products to customers, calculate its cost, decide who will sort orders, arrange packaging for goods, and other nuances. Having thought through them, you can safely say that you have organized sales in your group.
The next stage is the promotion of your store. Everything is natural here: the larger the audience you can reach, the more you will earn on sales. This, in turn, will bring you tangible profits in the long run. Perhaps, in the course of working with your group, you will also be forced to move to a single category of goods, develop a corporate identity, and so on. In fact, it all depends on your imagination and experience. As the successful stories of other stores show, it is real to start trading in VKontakte. The main thing is to find your niche and properly organize all business processes. If you succeed, consider that you have created your own business. Further profit in this case is only a matter of time.
Maintaining a Vkontakte group- the process is quite complicated and with the wrong approach, you can screw up the whole job.
In this article, I will talk about important adviсe and some secrets community management this year 2019.
The previous years brought a lot of changes to the social network: community messages appeared, products in the group, widgets, a unique opportunity, the rules for conducting contests became tougher, the number increased for various reasons.
All this significantly affects the conduct of the community. And today, a huge effort should be made so that the group enters the TOP and begins to make a profit / sales.
How to lead a Vkontakte group in 2019: secrets and tips
You can always find current promotion methods in the article:.
And now I will talk about some points of competent group management:
1. If you plan to run a commercial community (a representative office of a company, a store selling something), then it is recommended, and not a public page (public).
This is due to the fact that public pages are suitable for entertaining content, while groups are suitable for promoting goods/services, etc. The bonus is the opportunity, and this is one of the effective methods promotion. In public given function missing.
2. should clearly reflect the content that is published in it.
In the title and description, provide brief and at the same time concise information about the activities of the community (you can). Don't forget to add a couple keywords so that users can find the group in search.
3. Create a unique group design that will grab the attention of your visitors and potential followers.
Start with and continue to make a beautiful, convenient menu. I also recommend or.
4. If the community is a representative of any company or store, then it is necessary.
5. Do not forget, which will lead to the site or menu.
The button is very eye-catching in a mobile app.
How to lead a group in VK
6. Entries should not be bulky and, of course, with images.
Naturally, entries must be unique, it is not recommended to borrow posts from other thematic communities - the group may be blocked. If you wish, you can add - this may affect the popularity of posts.
Bonus: for unique and interesting posts you can, which is issued for a week (the coverage of posts with a tag increases 5 times).
7. Don't forget to write "longread" articles that appeared at the beginning of 2018.
Very useful tool, which can significantly increase the coverage of such records. High-quality, voluminous articles are in great demand - verified.
Maintaining a community in VK
8. Be sure to use it - it will save a lot of time.
Stretch posts throughout the day with a timer 15-20 minutes past the hour. This is due to the fact that 90% of communities publish entries every hour (14:00, 15:00, 16:00) and the news feed of subscribers is completely cluttered during these hours.
Therefore, set a timer for 15-20 minutes (14:15, 15:20) later than an hour and then subscribers will definitely notice your posts and reach will increase.
In addition, we calculated .
9. Set up a connection between yourself and the group's visitors.
Most The best way- to plug . Thus, visitors will be able to ask you any question and receive an answer on behalf of the community.
10. Install one that will grab the attention of visitors.
The widget is displayed below the main information of the group and contains calls to action.
11. Connect if any.
Very useful feature for commercial communities that are created to sell goods / services in social networks. networks.
12. - a great way to connect with subscribers.
Send important news to those who subscribe to the newsletter.
Maintaining a group in VK
13. Add , with which you can easily create active buttons for buying tickets, making an appointment, questionnaires, polls, etc.
Creating a community on VKontakte is a great step for business development. With proper promotion and promotion of such a group, your business can reach new level- the number of buyers will increase, and the demand for goods and services will always be high. So, how to create a VKontakte group for free and promote it?
- attract target audience: targeted advertising allows for many customization options, and its use allows you to conduct a finely tuned advertising campaign;
- inform the target audience by conducting promotions: you can constantly publish information about new products in the group, focusing on the advantages of each specific offer and potential benefits for customers;
- increase brand awareness: when your product becomes well knownthin social network, its sales in stores will also increase, the number of visitors to your site will increase;
- create a positive image of the company: By regularly posting quality information useful to users in the group, you will increase the authority of your company, the same goal will be facilitated by the constant unobtrusive publication of positive feedback from your customers;
- always be in direct contact with potential buyers: direct contact with customers - very effective tool business development, and thanks to the VKontakte group, you can directly contact the audience and receive feedback, answer customer questions and advise them.
Collaboration with other communities
Cooperation with other groups will also have a positive effect. You need to independently find related communities and exchange advertising posts with them.
If you choose the right partner, the number of subscribers will increase.
Holding contests
A good method of self-promotion and promotion of the VKontakte group is holding contests. Anyone who wishes to participate in such a prize draw will have to join the group and repost the entry.
As a result, many new active subscribers can join the group.
How to promote a group on your own? Business and social network Vkontakte - two entities are compatible
It's no secret that the social network Vkontakte is by far the largest and most popular network in the CIS. Every month the number of its participants is only increasing, visits, engagement, viewing depth - all these indicators are growing at an incredible rate. In one of the previous articles, we talked about how to promote your business on Facebook, while emphasizing that there is a very high-quality and solvent audience. Many people think that only schoolchildren who are interested in naked girls, cats and comics are sitting on Vkontakte. Yes, not without it, but if you know how to work with Vkontakte correctly, then the result can exceed all the most optimistic expectations.
Most Vkontakte users use the network to communicate, watch videos, listen to audio recordings, and other ways of spending free time. But there are those who consume, and there are those who benefit from it. You can earn money on Vkontakte - and this is not a secret. You may have a question: “And what do ordinary users earn there?”. There are a lot of opportunities here - from advertising in your communities to selling goods and services. Today we’ll just talk about how to develop your Vkontakte business, what to look for in order to create a high-quality sales group and offer your goods through it.
Among people who specialize in promoting the business of Vkontakte, the expression "Vkontakte online store" appeared. And this is quite logical. It often happens that you do not need to create third-party sites, and a well-designed and filled group can cope with the role of an online store dozens of times better. Personally, I know several people who earn from $ 5,000 net only for the sale of various goods on Vkontakte. Interesting? Then let's figure out what and how to do. In this article, we will give 11 main recommendations for promoting your Vkontakte business.
1. Target audience
To begin with, you must decide on your target audience, and then understand whether it makes sense to develop your business on Vkontakte, because your potential buyers may not be there at all. For example, if you sell rolled metal products, then it is unlikely that among Vkontakte users there will be those who are looking for such information in social networks. In this case, it is worth creating your own website and working closely with SEO, promoting the necessary queries in search engines.
Very good on Vkontakte are small goods that are purchased in China: various jewelry, watches, gifts, and other trinkets. Clothing is also in demand. You need to understand that the basis of the users of this social network is young people under the age of 27. It is under their requests and requirements that your business should fit.
2. Study your competitors
I am sure that your niche will not be unique, so you should find and study the public of competitors. Understand what they do, how they do it. Analyze user activity, understand their preferences and tastes. Be sure to pay attention to which posts get the most comments, reposts, likes. Evaluate the business model for yourself, and try to highlight 5 positive points, and 5 negative ones, in order to improve them later.
C article on topic:
If your competitors are selling, then you should be no worse. The main thing is a clear and deep analysis, highlighting strengths, understanding how you are going to build your promotion, how you will offer goods to potential buyers.
Perhaps it is worth creating some kind of corporate identity, an interesting name, upon hearing which, a person will immediately associate it with your group and your products. A great example of branding is the "El Contrabando Cartel" community, which has almost 90,000 subscribers. If you are interested, then go and see how the guys do business, how they lead the community, what kind of subscriber engagement they have. I advise you to definitely analyze them and equalize, because everything is done concisely, clearly and tastefully.
3. The group must be credible
The main problem that many Vkontakte buyers face is the reliability of their purchases. It often happens that by ordering and paying for a product, a person does not get what he wanted. There is no limit to disappointment, and next time, if there is one, he will study the group inside and out before ordering.
Therefore, your group must be credible, potential buyer I must not doubt that everything here is honest and reliable. How to do it? First of all - open contacts. In the leadership section of the group, there should be real people, with normal names, live accounts and avatars. A person must understand from whom he orders, what is your name, what are you like. If all communication goes through some kind of “Seller of Sellers”, then the question creeps in: “Why do they hide their real pages?”
It will also be a big plus if you create a separate album where you place permits: company registration certificates, various certificates and permissions to engage in this type of activity. If a person sees that you are working officially, then trust becomes maximum.
4. Interesting content
Make sure that your community is not just advertising for the goods being sold. As a rule, people unsubscribe from such publics very quickly, because they do not want their news feed to be filled with advertising spam.
Again, let's go back to the El Contrabando Cartel public. If you scroll through the wall, you will see that 95% of all information is entertaining, and only advertising posts slip through from time to time. It is also worth noting that all posts are thematic, and harmonize very well with the main idea of the community. Almost all entries have hundreds of likes and dozens of reposts.
5. Fill the group with people before promoting
It has been proven more than once that people are more willing to join those communities where there is already a certain number of subscribers. Someone says that you need to add no more than 1000 “bots” to the group, someone calls the figure of 5000, someone even more. To be honest, 1000 bots are enough for the selling community to start, to create the appearance that the group is alive, there are people in it, and the potential client will not be the first to decide to subscribe. The effect of the crowd is triggered: “What am I worse? I will also subscribe, maybe when I need their goods.
The main thing here is to understand that bots are a dead audience, and they are only there to make an appearance. You should not count on any activity from these subscribers, but pay attention to real promotion and real customers.
6. Advertise in Popular Communities
Without advertising, it will be very difficult to fill the group with real people. Of course, you can spam in the comments of other groups, you can send offers to friends and acquaintances, but all this is ineffective and will not bring the expected result. Therefore, set yourself up to buy ads in large and well-known communities.
Before ordering advertising posting, ask the public administrator for access to statistics, look at the audience, their age, gender. Pay attention to the number of visitors, reach, engagement. All this has great value, and can significantly affect the effect of advertising. If you sell goods for young mothers, and in the public you have chosen there are 60% of guys under 21, then it becomes clear that there will be no effect from such advertising.
7. Targeted advertising
Advertising in large publics can be supplemented with targeted advertising from Vkontakte. To be honest, in the right hands, targeting can be incredibly effective. The main thing here is to understand which advertising brings the most benefits. Experiment, change pictures, slogans, names of advertising blocks. Experiment with ad sizes, ad timing, reach, keywords.
I will say right away that targeted advertising is not cheap, but if you find the right scheme, understand how to make it as effective as possible, then it can be a great addition to regular public advertising.
8. Hire a professional
It often happens that a person begins to move his Vkontakte community, but at the same time without knowing the basics of promotion, without understanding the mechanism of work and interaction with users. As a result, a lot of time and money is wasted, and the effect is zero.
If you see that your knowledge in the field of business development in social networks is at a rather low level, and the expectations from the project are maximum, then do not be afraid to turn to specialists and entrust them with the development of your company. At first it may seem that such expenses are optional, and you can do everything yourself. But remember that the miser pays twice.
9. Clean the group from spam
I am sure that when your group starts gaining popularity, spammers will come along with potential clients who want to advertise their publics “for free”. You will have to deal with all kinds of garbage, you will have to regularly clean the group from spam. If a new subscriber enters the group and sees that there are a lot of unnecessary information, you will get the impression that you do not care about the community, its subscribers, that you are not a serious person. And you don't want to deal with that. Therefore, make it a rule to review the public 2 times a day, block spammers, and clear the group.
10. Make friends with popular people on Vkontakte
Social networks have their stars and popular people which have tens or even hundreds of thousands of subscribers. As a rule, their opinion is equal, they are listened to, they are imitated. So, one of your tasks is to make these people remember you, mention you in their statuses and comments. You can do this simply - give them some kind of gift (your product), and let them talk about it. You can try to buy a post from them, but everything is not so simple. In general, there is a task, but how you will solve it is up to you.
11. Feedback with participants
Don't forget about your followers. Communicate with them, respond to comments, conduct dialogues, ask questions, and also try to respond as quickly as possible to their requests. Very often I see a picture when, under the photo of a product, people ask about the price, methods of ordering and delivery, and their questions are ignored. It is clear that in this way the entrepreneur loses some of his potential customers, which is not good.
Interesting facts about Vkontakte that will convince you that you need to develop a business in this social network:
In May 2013, the number of Vkontakte members exceeded 200 million.
In December 2013, a new record was reached. The daily audience of the network amounted to more than 51 million people.
More than 250.000.000 pages are viewed by users every day
About 70% of all Vkontakte visitors live in Russia
About 60% of all users are over 25
The most popular and dynamically developing social network in the CIS
Greetings! Come on, tell me, many of you have been thinking about how to create a community in contact and monetize this enterprise? I am sure that among you there are those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, did design, but did not achieve the popularity of their offspring, failed to promote it. That is why I decided to devote today's article to how to promote a group in contact from scratch. From my review, you will learn a lot of interesting information, learn about what needs to be done in order to the group flourished. All advice will practical, and you can immediately apply them without putting off in a long box called "Tomorrow".
Why are we doing this?
So, I would like to start with the fact that on the Internet we can find a huge variety of various publics with different thematic focus. But, profitable in this variety are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader, who leads his caravan through the endless desert of possibilities. The size of the capital, calculated on the creation and promotion of the VKontakte group, in this case is a secondary factor.
Well, imagine, you decided to whip up a resource in a hurry, gain subscribers into it, and now you are sitting, waiting for the dough to start cutting. I advise you to roll up your lip and wipe the flowing saliva. Nothing in this world falls from the sky(and what falls usually does not bode well).
To earn a couple of pesos, you have to work with your head. First of all, think and decide for yourself, what exactly do you want to do? I.e, decide on a topic your community. I offer you several options from which you can choose the one that seems most attractive to you:
- ad revenue and affiliate programs (in this case, the topic is absolutely not important);
- personal blogging;
- creating a resource dedicated to your hobby(this could be finance, music, dancing, or something else).
Socelin for cheating quality subscribers in public
Detailed instructions for creating a community from A to Z
We create a VKontakte group from scratch
Setting up a group
Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its direct at the construction site. To do this, follow these steps:
Promote VK pages and publics with Brobot
Registration
Since we are interested in you and me, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I propose to go to this lesson:
- Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
- Download Links, leading to your site or other thematic community. Do not forget to leave your Skype, a link to a chat in a telegram, to a page on Instagram and a YouTube channel to your subscribers. Edit all titles and save.
- If you are really interested in how to create a popular group in contact, then do not ignore this important point how " Latest news". Edit this block regularly, do not neglect the importance of fonts. Before saving the result, make a preview of the page.
- In section " Discussions» add new topics that will be useful to your readers.
- Add videos to your project. It's great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
- When doing this, keep in mind that the sale of goods in it will be effective only if the “Albums of Photography” are well maintained. Upload high quality photos, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
- In the section " The documents» you can download helpful instructions and manuals. Owners of online stores can keep prices or lists of services provided in this section, for example.
- Do not forget about regular interactions with your subscribers. Conduct polls several times a week, encourage people to express their opinions in the comments. Very good when expanding the audience of the group to use promotions and contests. They can be held once a month, for example.
- For those who plan to do business with their group, care must be taken adding products with a clear name and detailed description . Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have adequate price, which must also be specified. Do not forget to indicate to whom / where to pay for the order, in what form the payment is made, how and where the delivery is carried out, and also what guarantees you give to your customers (delivery cash on delivery, the possibility of exchange).
- Optionally, you can change the group and make it a public page. If you do not know what is the difference between a public and a group, I advise you to read a separate article on this issue.
- Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to the specialists in this topic, if you need it, ask in the comments or write in a personal message - I'll throw off a couple of guys who do this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these actions yourself on the Internet. You can use the search engine and check.
- And, of course, take care of the quality of the content. Please note that in the group commercial posts should be with photos and make up no more than 50% of all the material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted to fun and a good sense of humor. More attractive is the information that is presented in the form of images..
- In order for customers to trust you more and, as a result, advise their friends and acquaintances, provide them with the ability to leave feedback about your work. To do this, you can create an appropriate topic in the "Discussions" section. Offer discounts to regular customers and make small gifts and bonuses.
Gather the target audience for business with Pepper.ninja
How to manage a group?
To make adjustments to your community at any time, you just need to click on the icon with three dots, which is located under your group avatar. In the window that opens, you will see the categories:
- « Information”, where at any time you can edit the description, name and other fields;
- « Members", which contains full list all subscribers of the group;
- « Leaders". Here you can add new or change the access rights of existing community administrators and editors;
- « Black list» - a place where you can block unnecessary subscribers or persistent violators of the rules of your group;
- « Links»;
- « Community Statistics". This category is one of the most important and contains data on:
- Group attendance- the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
- Audience reach, which looks at your community's posts in the "My News" section, and data about your subscribers;
- Activities- the actions of subscribers, the reposts of your posts and the reactions of other users of the social network to this data.
Results
Now that you know everything about how a VKontakte group is created, you boldly you can start implementing your own selling platform or increase the conversion of an existing community. Remember, your every action and decision affects how subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!
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