Social Media Marketing (SMM) is a set of works to promote a business by attracting additional traffic or attention from potential buyers to the brand, the company, its products and services using social networks on the Internet.
Due to the implementation of a new policy by search engines, their trust in those sites that have groups on social networks is much higher. Accordingly, this brings them to better positions in the search.
How does this work?
What will promotion on social networks give?
It will increase brand awareness and increase the number of sales of services and goods. 
It will help the company analyze consumer opinions about the products (works) offered, as well as find the target audience according to the necessary criteria. 
Ability to maintain active feedback with customers. 
Timely provision of information about promotions, possible changes, discounts, etc. 
Increasing the site's reputation. Due to SMM promotion, its positions in search engines are significantly improved. 
VKontakte is one of the most popular Russian social media with about 30 million active users. Initially, it was created for communication between friends and acquaintances.
Today, almost everyone has their own profile on this social network, so it is a potentially profitable and in-demand trading platform with a high probability of finding the target audience. The VKontakte group is convenient for posting posts and conducting various surveys. Its main task is considered not just to attract new visitors, but to turn them into regular users of its resource. This promotion strategy allows you to choose a contingent specifically based on your topic, which further contributes to increasing the popularity of your brand.
Why you should promote yourself on Instagram:
- People use this network literally on the go with the help of modern mobile gadgets.
- The core audience is young people aged 18 to 29 years.
- In terms of gender, women dominate.
- 57% of owners check their account at least once a day, and 35% of users do this several times a day.
- Visual content is perceived by people many times faster than textual content.
It is also worth remembering that effective promotion of an Instagram account means daily and constant work with photos and their descriptions, thematic hashtags, increasing the audience and likes. And thanks to the reviews left on the post in the comments, potential customers will trust the brand more, which can attract additional traffic to your website and have a positive impact on the purchase of a product or service. All kinds of competitions and sweepstakes are also actively practiced here, which increases the number of people interested in purchasing products. Therefore, advertising on Instagram is an excellent promotion tool.
As you know, Facebook is one of the five most visited websites in the world. Promotion of an organization in this network will not only be an effective way to attract potential clients to your own website, but also a good opportunity to find new business partners. Most of the users here are adults with higher education and a stable level of income, in contrast to the young audience of VKontakte. Therefore, by choosing Facebook, you create ideal conditions for the development and popularization of your business. Promotion of groups (pages) will help to significantly increase the number of visitors to your site and expand the geographic reach of consumers.
Prices for promotion on social networks
The cost of website promotion on social networks will depend on the type and volume of work performed, as well as the competitiveness of the topic. When drawing up an agreement to create and promote a group on the VKontakte or Odnoklassniki networks, significant discounts are provided on prices for work on the second and subsequent groups.
More detailed information can always be obtained from our qualified managers.
To reach an audience of 50 million, it took radio 38 years, television 13. Facebook gained 200 million users in less than a year.
More than 82% of Internet users have accounts on social networks and spend (at least) two hours a day on them. Russia ranks first in Europe in terms of popularity of social networks.
There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways of promotion.
Content is the main factor of promotion
Any SMM specialist will confirm: without quality content, promotion tools are useless. If your brand’s page is boring, you shouldn’t count on audience growth and loyalty.
Three components of good content:
- Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between a company’s blog and its page on a social network.
- Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, for people from the business environment, two or three updates will be enough, but for the beauty community this is clearly not enough. It is necessary to adhere to the chosen content strategy regardless of the number of subscribers.
- Virality. Publications should be lively, evoking an emotional response in the form of a burning desire to tell friends about them. Avoid overtly promotional posts.
Facebook in Russia- “social services are not for everyone.” It is used by marketers, programmers and other IT-savvy people. They are not afraid of a “complex interface”, and their areas of interest include gadgets, the Internet, travel, education, books and business in all its forms. They willingly like and share materials on these topics, as well as motivating articles that set the mood for positivity. Most of Facebook's active audience uses the mobile application - it is recommended to illustrate posts with pictures measuring 800 × 600.
"VKontakte"- the largest social network on the Runet (more than 230 million registered users). Her audience is younger; Users' interests are mainly focused on entertainment (communication, games, music, movies, etc.). VK users do not like text content (it is advisable that the length of the post does not exceed 500 characters), but they love photos and videos.
The most popular among photo hosting sites in Russia is Instagram. At the same time, when maintaining a brand page on Instagram, it is recommended to adhere to a single design style (use not only standard filters, but also third-party photo editors), and also place objects in the photo on 2/3 of the screen (this makes the picture more visually attractive).
Targeting
The ability to place targeted advertising is available on almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising on social networks is more suitable for the B2C sector. However, there are also companies in B2B that effectively solve business problems through targeted advertising.
Some types of targeting:
- Geographic (geotargeting) - displaying advertising to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki near Moscow. Your targeted ad will be shown to residents of this city.
- Socio-demographic - displaying advertising depending on gender, age, marital status and other social criteria. Thus, it is recommended to place advertisements for children's products and household goods on the pages of married women over 25, and advertisements for an art store - on the pages of designers, architects, and decorators.
- Contextual - displaying advertising in accordance with the user's interests. Membership in groups such as “Fashion”, Fashion, “Shopping”, etc. clearly demonstrates the user’s interests. He will be interested in relevant advertising.
- Behavioral - displaying advertising depending on specific user actions (travel routes, favorite places, frequent search queries, etc.). Let's say a person is interested in Latin American dancing, goes to a salsa club, and looks for relevant videos - there is a high probability that he will be attracted by an advertisement for a last-minute tour to Cuba.
Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the brand's target audience. Secondly, make an ad.
Advertising in communities
Advertising in communities (in the professional language of SMM specialists - sowing) is the purchase of posting posts or reposts in popular communities. In the first case (purchase of a post), the advertiser’s goal is to increase traffic on the company’s website; in the second (buying a repost) - attracting users to the company’s group on a social network. Moreover, the more subscribers the community in which you buy a post has, the more expensive the advertising campaign will cost.
You can negotiate with community owners directly or use the services of a special exchange. In 2013, it was opened by the social network VKontakte (an account for advertisers). Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for 24 hours.
Professional promotion in social media
This refers to services that provide paid promotion services on social networks. As a rule, they independently create high-quality content, launch a targeting mechanism and negotiate advertising in communities. These include Plibber. Why conditional? Because the capabilities of this service are much wider.
- register;
- decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team to organize a shocking advertising campaign);
- prepare an advertising post;
- select the most suitable sites from the target audience and begin sowing.
After preliminary moderation, your task will be available and you can start attracting fans of your brand.
How to get organic loyal traffic? We addressed this question, which is of interest to all advertisers, to the founder of the Plibber project, Oleg Ratunin.
Oleg Ratunin
CEO and ideological inspirer of Plibber.ru. Knows everything and more about social media.
To attract potential fans to your brand, you should:
- use quizzes, infographics, illustrations, viral videos, advertising games, etc.;
- place a link within the visible area of the post announcement (first and second lines);
- introduce a call to action into the content;
- add a provocative survey;
- work with associative content format and its adaptation to the brand;
- launch creative, vibrant and unique competitions.
If you manage to find the content that your audience craves, you can count on over 600 clicks per post.
Also, do not forget to analyze the communication of large brands with their subscribers; now good results are being detected in the community
This article will talk about how to independently promote a website on social networks.
People who are engaged in sales or sell their services cannot ignore such a number of people gathered in one pile. In this article we will talk about promoting yourself on social networks.
First of all, social networks are attractive to sellers because many users are active every day. An interesting point is that some users do not use search engines, but immediately go to their favorite social network and look for the necessary information there.
Not a bad argument for social promotion. More recently, a new word has appeared in the everyday life of optimizers - and it means website promotion on social networks.
How to promote yourself on social networks
smo optimization
SMO - stands for Social Media Optimization, that is, optimization for the social environment, media and content. The main goal of SMO is to generate traffic to your website from social networks. The main advantage of such promotion is word of mouth!
If your website is really good, has some useful value for users, sells a high-quality and necessary product, thousands of users will instantly know about it, thanks to an excellent system of distributing links between users.
Independent promotion of services on social networks
Let's take, for example, a web designer and his services. You are a successful web designer and are in demand for your services on a forum or two. The quality of your services is top notch, and the graphics you produce are in demand.
There are orders and the pay seems to be not bad, but as always you want more. What to do? One of the easiest ways to expand the number of your customers is to advertise on social networks. First, you will need to create a group or community on your chosen social network.
One of the main factors in your work on a social network will be the high-quality and beautiful design of the group. If you're a really cool designer, this won't be too difficult. Fill the group with examples of your work and prices for your services.
Next, you need to find thematic communities in which there is activity and advertise your group and your services there. Also, don’t forget to provide a link to the groups in your portfolio. This is the easiest way to promote services on social networks.
Features of promotion on social networks
— Efficiency can be much higher than that of any other method of traffic generation
- Lightness. You don't need to have any complex knowledge. Even a schoolchild can create a group with product sales.
Promote your website on social networks yourself
You will need to register with several social services, create a list of friends yourself (create the appearance of an active account), join as many thematic groups and communities as possible, and try to leave links to your website there every day.
By the way, the delivery of links can be entrusted to special programs; they are mostly paid, but you can also find hacked versions.
Promotion of articles on social networks
Another interesting way of promotion is Article Promotion. As everyone knows, text content from social networks is well indexed by search robots. You can often see links to groups on social networks in search engine results.
Due to the trust of the social network itself, your group can easily end up in the TOP 10 search results. The disadvantage of such promotion is the cost - if you cannot write “selling” texts yourself, the services of professional copywriters may not be cheap.
From this material, you learned about promotion on social networks yourself.
We hope our site was useful to you. Good luck.
