How to install the Yandex home page. Yandex - setting up the main page, registration and login, as well as the history of the formation of the Yandex search group

Yandex.Browser is a free and modern browser for a computer with the Turbo loading function of “heavy” web pages at the fastest possible speed.

Download Yandex Browser for Windows 7, 8 and 10

The application was created on the well-known Blink engine, which was developed and first implemented in Chrome by Google. The success of the program among the Russian-speaking audience came thanks to its minimalistic and pleasant design, as well as built-in and useful widgets for various Yandex services of its own design.

Distinctive features:

integrated module for viewing and editing PDF, DOC, XLS, TXT and other documents;
built-in antivirus from Kaspersky Lab, capable of scanning downloaded content and separately downloaded files;
the panel has quick access to the weather, email, viewing traffic jams, logging into cloud storage (disk), as well as “smart” search;
built-in Adguard extension with a lifetime license (included in Settings - Add-ons, Ad blocking section).

You can download Yandex browser from the official website for free in Russian for Windows 7, 8 and 10 OS of any bit depth using the links below. The installation is standard and default.

The mobile browser of Yandex Corporation has become popular and has gained a leading position in the RuNet. Provides users of Android mobile devices with instant opening of even very busy web pages of sites on smartphones and tablets using Turbo 2.0 mode. For the convenience of users, the free web browser Yandex.Browser easily and quietly adapts the site page to the size of the phone screen.

Especially on mobile devices, there is increased attention to security and the Protect technology will warn the user in the event of a dangerous site and also block the transfer of personal data through an open Wi-Fi network.

The free mobile browser has additional synchronization with other user devices with the ability to restore data even after re-installation via an APK file or Market. All built-in and additional official extensions can be downloaded without registration and in Russian.

Download Yandex browser on iPhone and iPad

The latest version of the application on the iOS system makes opening and browsing websites as comfortable as possible, loading even large pages much faster. iPad and iPhone users are offered smart bar functionality for entering queries using the keyboard or voice, a powerful interest recommendation system, and protection against any malicious data. The modern and simple interface style makes the free Yandex.Browser fast and convenient.

The developers have introduced so-called configurations into the program for simultaneous use on several mobile devices. Yandex browser is updated frequently and therefore it is important to monitor and always install the new, current version.

About Turbo mode

When the Internet is slow, this mode is activated. Allows you to speed up the loading of website pages as quickly as possible, as well as save on traffic.

About safety

Protect active protection technology is unique in Yandex Browser. Quickly scans downloaded files for possible viruses, protects passwords and encrypts data transmission on public, unsecured networks.

About smart String

The line will help the user find out the ruble exchange rate, report traffic jams in the city and much more. And opening sites is as easy as shelling pears, just enter part of the address and the line will offer possible options.

About synchronization

Synchronization allows the user to open and configure tabs on multiple devices at once, save passwords, favorite places, data and access them from one account.

You can install Yandex Browser on your computer for free, the latest official version using the link below. It is recommended to install by default on the system drive C for stable operation of the application.

Today we set off on another long journey of travel along the ornate paths of search engine development ( Yandex, Yandex). I think that the domestic giant of online search has long since grown to such a level that we don’t have to be lazy and dig into all of its nooks and crannies, remember how the Yandex search engine developed, and what was interesting during all the years of its existence.

Moreover, it receives a lot of visitors from the Yandex search engine. Many of them leave through contextual advertising, I recently took over the blog, so I think that this company is more than worthy of a big publication being written about it.

If we take into account the Russian Internet, then Yandex is the undisputed leader. In Russia it is the first most important search engine. There are regional search engines, sort of branches in Belarus, Ukraine, and Kazakhstan. Yandex is very popular among residents of these countries. I can judge this at least by statistics, seeing that many visitors come from other regions.

Currently, Yandex is not only a search engine, it is also numerous services that absolutely all users of this search engine can access. Here you can find the information you need and navigate your choice of leisure activities, find pictures, products, compare prices, check the weather, communicate on a social network, watch TV and transport schedules. There are numerous enterprise solutions. You can even go to Narod.ru. Yandex has a convenient system that provides functionality for working with your websites. Among the latest available innovations of the service is, which remained paid for quite a long time, but in December 2011 this service became available to absolutely everyone.

I could go on and on about the wonderful technologies and useful services of Yandex for a very, very long time. Therefore, for ease of perception of information, I will break our journey into components. I will describe the entire path of the search engine in chronological order by year - from creation to the present day.

History of Yandex development

1980s - 1990s

History of the development of Yandex takes its roots back to the now distant 80s, during the time of the USSR. It was then that the development of search software first began at Arcadia. The work was carried out under the leadership of Arkady Borkovsky and Arkady Volozh. That's the first one search technology received the name "Yandex". And the Yandex website itself, the one we can see today, appeared in 1996. The developments that were being carried out at that time were recognized as promising, as a result of which the management of CompTek (sales of computers and components) and the system developers decided on the advisability of further development of the technology and its introduction to the masses. In this regard, a project development concept was prepared, aimed at a wide audience.

Yandex was officially announced only on September 23, 1997. And in fact, at first it was one of the divisions of CompTek International. That is, there was no independence there at all. And only in 2000 Yandex became the company it can be seen today. In the sense that the company has already become completely independent. Independent Yandex.

By the way, long before the announcement of the Yandex search engine, the company came up with a name. Yandex – means “Language index”. If translated from English, it turns out “Yet Another indexer”. True, then, as the search engine developed, other interpretations began to appear. For example, if in the English Index you translate the first letter (I – Z) from English into Russian, you get “Yandex”.

The name “Yandex” was invented by Ilya Segalovich (current director of technology) and Arkady Volozh

A year before the official release of the company, on October 18, 1996, the Netcom’96 exhibition was held, at which CompTek presented the first products of the developing search engine. These were Yandex.Site and Yandex.Dict. Then, six months later, Yandex.CD appeared - searching for documents on CD ROM, and then the Yandex.Lib project started. It was a Yandex package library, which was intended for embedding in all kinds of applications and databases.

At the time when Yandex.ru was officially presented to the public, the following were interesting:

Assessing the relevance of documents. At that time, Yandex was quite good at finding copies and excluding them. At the same time, documents were searched in various encodings

Search by exact word form. Yashka knew how to search taking into account morphology

Search based on distance. Yandex could search within a paragraph using exact phrases

The core for assessing the relevance of pages was functioning. For each request, documents were selected taking into account compliance (relevance) to the request. In addition, when selecting documents for search results, the frequency (density) of the keyword on the page was taken into account. By the way, precisely because of the imperfection (at that time) of this algorithm, pages densely packed with keywords, virtually meaningless, appeared in the top search results.

Also, during the search, the distance between words and how the words are located in the document were taken into account

Yandex website design

The very first design for the Yandex website was quite primitive and imperfect. It was developed by the well-known Artemy Lebedev. He looked like this

By the way, the Yandex forum opened in the same year. Intended for communication between system users and developers. The idea was good, and the forum functioned normally. True, it existed until 2008. Then there was a slight reshuffling of priorities. As far as I can tell, preference was given to socialization. Yandex also began to actively develop its own social network, on the basis of which the current blog appeared, where all Yandex announcements are published, and where, in fact, users communicate with developers. You can see for yourself, the old forum URL ( http://forum.yandex.ru/yandex/) today a redirect is known to everyone http://webmaster.ya.ru/.

1998

The project, which was launched, showed good potential, and they continued to work on it. In 1998, the search engine was improved and many other functionalities were introduced for users. In particular, it became possible to search through what was found, search for similar documents, and much more. Work is also underway on the design of the Yandex home page. Now she's changed a little

As you can see, outwardly nothing much has changed. Mostly technical work was carried out

1999

Over the year, the audience of the Russian share of the Internet has grown significantly. Along with it, the quality and technology of Yandex have grown, and the developers have introduced many improvements. The Yandex search engine has introduced a new search bot, which has significantly increased the speed of crawling documents on the network.

The innovations that affected the user parts of the functionality were as follows:

It is now possible to search more specifically - by annotations, captions, pictures, titles

We introduced a search restriction on a group of sites

Documents in Russian were highlighted separately

By the way, it was in 1999 that the now well-known concept (thematic citation index) was first introduced. True, then it was calculated quite primitively. The authority of the site (aka TIC) depended to a large extent on the number of sites that linked to the domain of interest to us.

The design of the main page, by the way, has also changed. Now it has become something more similar to the current one

There was another significant event in 1999. It was then that a free website builder appeared, better known to all of us as Narod.ru (free hosting and file sharing service). By the way, this project still exists. The motto of this project was: in 60 seconds.

2000

Perhaps it was the introduction of new services that allowed Yandex to reach a fundamentally new level of development. Over time, the search engine firmly established its status, which made it possible to significantly In fact, this was a new project, not the one that started under the auspices of CompTek.

In 1999, Arkady Volozh, realizing the prospects for the development of the project, began to focus only on promoting Yandex. But the difficulty was that it was necessary to find experienced partners with corporate construction skills. The only difficulty was that it was necessary to find partners who would invest in the development of the project, but would not require a complete transfer of management under their leadership.

And such a partner was found. It was a company ru-Net Holdings. In the spring of 2000, an investment agreement was concluded with this company. Here, however, there were some casualties. Still, I had to give up a certain share of the search engine. According to the agreement, the company received 1/3 of the search engine. That is, from that moment on, Yandex ceased to be a structural division of CompTek, but became an independent company that had its own offices, its own management, its own budget, etc. Arkady Volozh became the general director of the company.

I think that Yandex was very lucky with its first leader, because Volozh turned out to be not only a specialist in finding potential partners, but also a good innovator. After the start of independent “swimming”, tremendous changes began in the company. The staff has been significantly replenished, and the resource itself has received a new kick from its leaders.

In total, ru-Net Holdings invested about $5 million. What can I say, the deal turned out to be very profitable, especially considering the fact that today the number one search engine in RuNet will cost at least several hundred million dollars. This is at the most conservative estimate.

The year 2000 was also significant for the reason that it was in this year that the multiportality of Yandex began to emerge more clearly, because many services began to appear that were not directly tied to search. Such services were Yandex.News, Yandex.Mail, Postcards, and the search bar at ya.ru. In addition, there were many services that subsequently merged, becoming what we know today as Yandex.Market. In addition, another significant innovation was the introduction of specialized software for integration into user browsers - Yandex Bar.

2001

This year was a turning point, because in 2001 Yandex became the leader of the Runet in terms of traffic. In addition, the amount of information stored on the company’s servers has also increased. Its size was 1 terabyte. By the way, Yandex.Images also appeared this year. In addition, the electronic payment system Yandex.Money has appeared

In addition, the design of the Yandex home page has been more significantly improved. Here are links to new services and news. We can say that in general the outlines of today's Yandex have already appeared

2002

This year, developers have been actively working to improve the communication service - Yandex.Mail. A lot of work has been done to filter correspondence. 2002 was the year of the merger of three services - Products, Guru and Select into one - Yandex.Market. By the way, you can see for yourself that this service is very relevant even today. Perhaps for the first time in all the years of investing, a goal appeared in 2002 - to achieve self-sufficiency. It was necessary to develop a strategic system for monetizing the project. Moreover, one that would bring stable and large profits in the future. It became such a model, and it was precisely the income that the company began to receive from this advertising model that made it possible to achieve self-sufficiency much earlier than expected. Therefore, we can say that 2002 was a turning point in terms of entering a business-oriented model, which, moreover, has already begun to bear fruit.

2003

This year, active work on the Yandex.Mail service continued. Here, the next massive changes were introduced, affecting all users of the system. Of course, Ya.Mail has become more functional and convenient. Looking ahead, I want to say that in the future the service has also developed very actively, and its users have seen many new interesting features more than once. In particular, users received unlimited mailbox size and a new “Spam Defense” spam filter. In 2003, Yandex's design was updated again.

By the way, each design corresponded to a specific version. The 2003 version of the design was the eighth in a row, and looked like this

Any release of a new design version initially goes through a beta testing period. And if before this the beta tests were carried out in closed mode, then this time, during two weeks of trial testing of the new interface, anyone could gain access to the new interface. True, a year later the main one was upgraded again, but more successfully. And it existed in this form until 2007.

Even at that time, Yandex was already a fairly reputable company, because already in 2003 the Yandex search engine was successfully implemented into the presidential website. In the fall of 2003, the developers rolled out the next product updates: Yandex.Publisher, Yandex.Server (Yandex.Server), which became the legacy of Yandex.Site.

2004

The business model occupied by the number one search engine in RuNet worked very well, as a result of which the profit received by the company in 2004 already amounted to tens of millions of dollars. This gave impetus to the development of new services, for example, a search service on a map, blogs, and forums. The year 2004 is also notable for the fact that it was then that a serious competitor appeared on the Russian market in the person of Google. There was an urgent need to enter into the struggle for leadership, as a result of which Yandex management decided to increase its staff tenfold. Initially there were 200, after updating the staff there were 2,000 employees. But the main thing is that after the staff renewal nothing changed for the worse. The traditions remained, the technologies were also up to date. And in general, we can say that Yasha has not turned into a dry corporation.

Battle of technologies: Yandex vs Google

2005

This year passed under the slogan of geographical expansion of the company's representative office. Because the Ukrainian representative office of Yandex appeared - Yandex.Ukraine. By the way, the director of this representative office is Sergey Petrenko, the founder of the well-known search and the author of the interesting blog BloGnot

2005 was also significant because my favorite one opened. This is a service based on the “kolotibablo webmaster” principle, and in Russian, it is a service that allows webmasters to place advertisements on their sites.

In the same year, Yandex.Dictionaries appeared. Changes have also occurred in the Yandex.Money service. Now all users have the opportunity to manage their account through an online wallet.

2006

This year will be remembered for the emergence of the now well-known service blogs.yandex.ru. This is a kind of marketing tool. Allowed me to study public opinion, reviews on blogs and forums. Yandex.Maps has introduced a tool for displaying traffic jams.

From 2006 to 2010, Yandex was located in an old office on Samokatnaya Street in Moscow

As you can see, previously they were a bit cramped. This is not now, a huge building for 2000 employees.

In 2006, there was another interesting event - the first remote development office was opened in St. Petersburg. Then, of course, the scale was not yet the same. This is not like today Yandex has 11 offices in Russia, Ukraine, Turkey and even California. Offices vary by type of activity. There are offices involved in development, sales offices, offices that work in the area of product localization

2007

This year there have been events that are more focused on webmasters. In particular, the Yandex.Photos service appeared. But for me, as a webmaster, a more interesting event is the appearance of the service Yandex.Metrica. True, at that time it was a completely crude service, and it was not aimed at webmasters, but at Yandex.Direct advertisers. In the same year, a Ukrainian representative office was opened - Yandex.ua. Today, according to LiveInternet, almost 14% of Russian-language traffic comes from yandex.ua

Also in 2007, a project known to all webmasters was launched, which is probably only lazy now not used

2008

We can say that this year the sphere of influence of Yandex has increased so much that it was decided to open a branch of the search engine in the USA, California. At the same time, significant additions were made to the algorithms. In particular, international standards Sitemap, MediaRSS, etc. began to be supported. That is, as you can see, the areas of interest have gone far beyond the RuNet. The number one search engine on the RuNet has now become English-language sites. Before this, the problem was that the domestic search engine did not support international standards, and therefore there was a problem with indexing sites from the burzhunet, but after the upgrade in 2008, this problem was solved. And after that, the Yandex logo began to be written entirely in Russian.

2009

This year was significant because before that there was no division of search by region. That is, before the introduction of this algorithm, it was built on the principles of uniformity. For example, you enter the query “” into the search bar in Moscow and Novosibirsk, and you get the same results. Now everything has changed. And results based on the principle of geo-dependence are mixed into the search results. To put it simply, if you search using Yandex in Moscow and Novosibirsk, the results will be different.

In 2009, work continued in the previously chosen western direction. In particular, a service was tested that used to translate foreign sites. Then this service evolved, and in 2011 it became known as Yandex.Translation.

An equally important event was the introduction of a new machine learning method - Matrixnet. This technology uses various patterns as an assessment and takes into account various ranking factors. But the main thing is that the technology is self-learning. When evaluating assessors, only real patterns are assessed, and the discovery of non-existent ones is completely excluded.

The revolutionary nature of this technology lies in the fact that Matrixnet uses an incredibly complex ranking formula that takes into account a huge number of factors. This, on the one hand, allows you to achieve better search results, but on the other hand, it will not allow webmasters to understand this pattern, and, therefore, influence it in their own interests.

More details about matrixnet technology:

2010

The old office on Samokatnaya Street is a thing of the past, and the entire company has moved to new mansions. In fact, this became the main event of 2010

Hello friends. Today I will show you how to make the Yandex website the start page of your browser. Despite the fact that it is not difficult to implement this feature, many novice Internet users do not know where and with what help this is done.

Most people who speak Russian use Yandex as a search engine. This search engine has many advantages - good quality search results, a pleasant appearance, a large set of related services, and a convenient home page.

In general, the Yandex start page compares favorably with its main competitor Google in its information content. From the page it is easy to get to all search engine services; it is complemented by various widgets and modules that provide quick reference information. In addition, these blocks can also be customized according to your desires and preferences.

For example, I also use Yandex as the start page of my browsers. One of the widgets that I added to myself is a random aphorism, sometimes it is interesting to read something unusual. I also installed a module from Yandex.webmaster, checking fines and others.

I will show you how to add these blocks at the end of the article, but now let's move on to.

Application for installing Yandex.ru start page

The easiest way to make Yandex your start page is to use an application developed by Yandex itself. You can download the application on this website - http://home.yandex.ru/

It automatically replaces the home page of all your browsers with the Yandex one. No hassle or manual settings required.

If for some reason the application did not work or you do not want to use it, then we can make the necessary settings manually in each browser separately. I'll show you how to do it.

Setting up the start page in Mozilla Firefox

I'll start with this browser, since I use it most often. The entire setup procedure will take 20 seconds. To do this, you need to open the browser itself. Next, in the upper right corner we find the “open menu” icon (in the current version it looks like three horizontal stripes). Click on this button and look for the gear-shaped icon in the drop-down menu - these are settings.

There are many sections in the settings menu, the very first of which is “Basic” (looks like a light switch). This section contains what we need. In the “When Firefox starts” line, select “Show home page”. In the “Home Page” line, you must enter the address of the site that we want to make the starting site (in our case, http://yandex.ru). Click the “OK” button and that’s it – the operation is completed.

Setting Yandex as the start page in Google Chrome

Setting up your home page in Google Chrome is just as easy. Open the browser, in the same upper right corner we look for a button in the form of three horizontal lines called “Setting up and managing Google Chrome”. In the drop-down menu that appears on the screen when you press the button, find the “Settings” item and go to the appropriate section.

On this page, look for the “Appearance” section, check the box next to the item – Show “Home Page” button. In order to set or change the address of the main page on Yandex, you need to click on the “Change” link and, in the window that opens, indicate the address you need.

How to set the start page in Internet Explorer

As in all previous cases, setting up the home page in the Internet Explorer browser is very simple. Open the program, find the gear-shaped icon in the upper right corner and select “Browser Options” from the drop-down list.

In the browser properties, we will open the “General” tab and at the very top of this tab there is a field for start pages. In the box, enter the address – http://yandex.ru, put a dot next to “Start from the home page” and click the “Apply” button. If you need to set a different start page, then repeat the procedure, indicating a different address in the box.

How to make Yandex the start page in Opera

Let's move on to one of the most popular browsers. Opera has many fans and it wouldn’t hurt for them to know about the settings of their favorite web browser. To configure, launch the program, go to the browser menu (the button with the inscription Opera and a large red letter O in the upper left corner) and in this menu select “Settings”. You can make the transition to the settings a little faster by using the Alt+P hotkeys.

The second item in the settings menu is “At startup”. At this point we need to select the next option - “Open a specific page or several pages.” In order to specify a specific address for opening, click on the “Set pages” link. In the window that appears, indicate the address of the site that should open when you launch the browser.

Start page in Yandex browser - change with cunning

I admit frankly, I do not use this browser, since my experiment showed that it works much slower than competitors (I wrote about this), and in appearance the Yandex browser is no different from Google Chrome. But for this article, I installed it and am reviewing it along with other popular Internet programs.

Despite the fact that the Yandex browser is based on the Chrome engine, it does not allow you to create a start page using standard methods. It allows you to either show the start page with bookmarks, or open the tabs left over from the last time and, only if they are not there, automatically loads the Yandex search engine (without the ability to select another).

There is a way to set up a starter site by manually changing browser files, but I would not recommend that unprepared people go there.

We'll go the other way - use a little trick, which will allow you to make any website your home page.

To make it work we need to do the following:

1. Set up the display of the quick access page when opening

Open the program, in the upper right corner we find the “Yandex Browser Settings” button (three horizontal stripes). Select “Settings” from the drop-down menu.

The first thing that is written in this paragraph “Where to start?” We need to put a dot in front of the point about opening a quick access page. Here everything is saved automatically, you don’t need to press any buttons.

2. Set up the Yandex browser start page

Open the site that we want to make the home page (yandex.ru). Right-click on the tab of this site in the top panel of the Yandex browser. In the drop-down menu, click “pin tab”.

That's all. Now, every time you open your browser, you will see the tab that you pinned.

If you want to delete the home page, then also right-click and select “unpin tab”. To install a new page, repeat the entire procedure described in this section.

Customizing a Yandex page

Not everyone knows that you can customize the main page of this search engine to suit yourself. Now you will know it, and hopefully use it.

This setup is done in 2 steps.

Step 1. Account in Yandex

You need to create an account in this search engine. This is done by opening the mailbox. The mailbox address will be your login for all services, and the password, accordingly, will be your password.

All our settings will only apply when we are logged in to the system.

Now you can move on to the settings.

Step 2. Settings

There are several sections there.

"Put a topic"– the name corresponds to the function performed – you can apply a unique design for the Yandex website by choosing the appropriate one from dozens of possible options.

"Add widget"– this is the function I talked about at the beginning. information block that you can place on your page. There are a lot of widget options.

"Set up Yandex"– this item allows you to move the widgets you use around the page, arranging them as you see fit.

"Change City"– most often, the search engine automatically determines the region in which you entered the Internet, but this is not always convenient (that in different regions different sites are returned for the same requests). You may be in Saratov on a business trip, but want to view information about your native Khabarovsk - enter the desired city and enjoy.

"Other settings"– it contains a few more points that you can adjust to suit yourself, for example, choose a different language.

Well, this concludes today’s article, I hope you have found the answers to all your questions and now you can easily make Yandex the start page of your web browser.

Hello, dear readers of the blog site. Today I want to talk about the most successful Internet company on the RuNet.

If you think about it, more than half of the users come to my blog from this, and the lion’s share of mine comes from income from displaying YAN advertising units (through Profit Partner).

For webmasters, probably, first of all, Yandex is a search engine that occupies a leading position in the RuNet (it recently even absorbed ). Moreover, modern realities are such that it would be extremely unwise to not take into account the features of this search engine when optimizing a site, since it is it that aggregates the lion’s share of commercial queries. If you don’t receive targeted visitors from it, it’s not a fact that you can get them from . they simply may not be there.

Yandex main page, themes and settings

But at the same time, Yandex has long outgrown the short pants of a pure search engine and has become for many users the place from which they begin their journey on the Internet - a multiportal. Millions of users now use its image search, Mail, and dozens of other services. The main competitor Google also has all this, but nevertheless, the majority of the audience in our network segment votes for the domestic manufacturer.

Let's start looking at the portal from its main page. Many specialists worked on its creation and layout, and on the initial page you will find almost everything you might need at first. Only later, having become a little more comfortable and having decided which services you will need in the first place, you will be able to completely rebuild it to suit your taste and needs.

We’ll talk about registration, receiving a mailbox, and more below in the text. Now let us note that much of what most users may need can already be found on the main page. I have highlighted in orange the services that I personally use from time to time.

Also on the main page, when you scroll, you will find a list of Internet materials that may be of interest to you. Yandex knows your preferences and tries to show only the most interesting things to you in this feed. Judge for yourself how well he succeeds:

However, all people are different and their interests also differ. Therefore, at the very top of the main page you can always see a drop-down list called "Personal settings"(gear icon in the upper right area of the screen). By clicking on it, you can choose one of four options:

Let's go to the first tab Set up Yandex. Here we will be given the opportunity to delete, configure, drag and drop existing widgets on the main page, and if desired, add new ones:

When saving the changes, deletions or rearrangements of blocks on the main page (the “Save” button), you need to understand that if you have not registered on Yandex.ru, then it will only be linked to the browser from which you made these settings (remembered in cookies) . In another browser, you will see the default home page.

As you can see, not only the main page settings are concentrated here, but also global and fundamental things. Let's look at them in more detail (it is clear that it would be better to save them specifically for your account):

Registration and receipt of Yandex Passport

You have two options to work with this portal. You can register with Yandex and receive a free mailbox with good spam cutting as a gift, or you can forget about registration and just work with the main page and other services that allow you to do this without authorization.

Probably, the first option (with registration) would be preferable, because in this way you can use the system’s potential to the maximum.

After clicking on it, you will be able to download a detailed manual with screenshots that will help you set up the start page specifically for the browser in which you have now opened this very instruction. Or, as in the case of Internet Explorer, you will be offered to simply click on a button for this thankless task.

Yandex is the search engine everyone needs

It is possible that Yandex is now used to a greater extent by users to satisfy their everyday needs, and that is why it is primarily of interest to SEO companies involved in the promotion of commercial sites. But the share of those users who enter information queries in this search engine is still huge, although already comparable to Google’s share (judging by the statistics of my project).

It is clear that this is not accurate statistics, because in addition to the Ru domain zone, there are other domain zones, and not everyone has a LiveInternet counter installed. However, this sample can still be considered representative and it follows from it that Yandex is quite confidently leading in the Russian-language segment of the Internet.

He bit off more than half of the bagel, which is quite a lot, considering the multimillion-dollar RuNet audience. It is clear that Yandex’s share in global search is small (from one to two percent) and Google already categorically reigns there. And in RuNet, if we consider the audience of users entering information queries (who do not need to buy something), the shares of Yandex and Google will be almost the same. I judge this by analyzing the statistics of my blog site:

But this, of course, is not a representative sample at all, but rather my own IMHO. By the way, if you analyze the positions of my site for various popular search queries (for example, you can look at its visibility in), you will notice that these two giants often have completely different assessments of the same web pages.

Over the next few years (until 1996), active work was carried out to improve search algorithms and take into account the morphology of the language. During this time, several software products were released (Academic edition of the classics on CD ROM, Bible computer reference book), where all these developments were used, but, as you yourself understand, all this did not make it possible to realize the full potential of search algorithms and did not allow us to seriously earn money. There was practically no Internet in RuNet at that time.

By the way, it was during this period that the name for the developed search technology was invented, namely Yandex, which means “Language Index”. Although there are still many interpretations of the origin of the brand, this does not change the essence. The development team had a desire and conviction that selling the search technology itself would be much more profitable than selling products built on it.

In 1996, at the Netcom exhibition, the company, which at that time was still a department of the Arcadia company, offered its first products for site search (Yandex.Site) and search by CD content (Ya.CD). Well, as well as a separate product that implements Ya.Lib search technology. In the same year, the company went online and, using the Ya.Dict product, made it possible to make queries in Russian to the AltaVista search engine, which was popular in the bourgeoisie at that time ( Google didn't exist yet).

But all this was not what would allow the company to really develop in all its glory. It lacked its own index of all RuNet sites. Well, the employees of the company (at that time a department of the Arcadia company) strained themselves and created a search robot, which quickly crawled all the five thousand sites available in the RuNet (at that time) and collected an index text file weighing only four gigabytes.

All. In 1997, at the Softool exhibition, it was announced new website yandex.ru(a project codenamed Yandex-Web), which was launched on September 23.

By the way, the first version of the design for it was drawn by Artemy Lebedev, now known to all of you:

At first, to work with the search engine, it was necessary to enter queries formulated in a special way (using logical operators), but after a few months they got rid of this and the search engine could be addressed as a simple interlocutor. In the same year, a forum was opened to communicate with visitors and solve their problems, which existed until 2008.

Yandex was already at that time successfully combating duplicate content in different or slightly different content, and identical documents were removed from the search results. In addition, they were used to allow links to the most relevant (meeting the user's request) documents to be placed at the top of the search results.

It turns out that the development of the Internet in RuNet coincided very well with the fact that the Yandex company had previously been working seriously on the problems of searching in Russian using huge text arrays for quite a long time.

This probably played a decisive role in the further dizzying rise - after all, all he had to do was transfer his developments to the web and pay attention to the development of related services and thinking through ways to extract income from all this. The main thing was be at the right time and in the right place. Segalovich and Volazh succeeded, for which I congratulate them - well done.

But, as it were, the story does not end there, but, on the contrary, is just beginning. Next year, 1998, work is underway to improve the search engine, new functionality appears for users (search in what was found, find similar documents, etc.), and the design of the main page also undergoes a slight change (getting these screenshots turned out to be quite simple, because There is such a service as, which performs the function of a time machine):

In 1999, the Internet began to gain popularity by leaps and bounds in the Russian-speaking segment of the network, and in connection with this, the number of documents indexed by Yandex significantly increased, which it succeeded by launching a new robot that scans Runet sites. In the same year, a new project was launched, which lasted until 2012.

What’s interesting is that starting this year, Yandex began to seriously tackle spam filtering, began to take into account the contents of Alt tags for images, and in addition to the text of the document itself, when ranking, it began to consider those leading to it from other sites on the network (the birth of full-fledged link ranking). Well, the design of its main page has changed significantly:

Development of a new search engine and related services

In 2000, a number of events occurred that predetermined the further success of Yandex.ru. If you look at the previous three screenshots of its homepage design, you'll notice the CompTek logo. This is quite logical, because the development team at that time was part of the programming department of this company. But in 2000, this department was separated back into a separate company, but which was no longer called “Arcadia”, but Yandex.

By the way, at this time they had not yet worked out a scheme for generating income and they were forced to attract an investor. The ru-Net Holdings corporation invested about five million dollars in the search engine, for which it received a third of the assets of the Yandex company. In general, it turned out to be a very profitable deal, because now the number one search engine in RuNet is already worth hundreds of millions of dollars.

In the same year, the famous one appeared, and was also introduced, with the help of which the ranking of sites in this directory was carried out (see the money we are already familiar with in the given screenshot).

Moreover, Tietz was assigned to all indexed resources (regardless of their location or not in the directory) and, unlike the thematic index, was assigned to the entire site, and not to its individual pages. It is measured in digital values from 0 to infinity and is a linear value, and Page rank has only eleven gradations from 0 to 10 and is a logarithmic value.

In addition, in 2000, Yandex was already being formed as a multiportal, because it was at this time that services such as Mail, News, Bookmarks, Postcards appeared, well, and a bare search bar at the address ya.ru(Google’s home page looks the same - complete asceticism). A number of services have also appeared that will later become the Market. Well, even before the heap, in 2000, it first saw the light of day, which users could install as an add-on for their browser (now it has been renamed Elements).

The main achievement of the company in 2001 can be considered that it became the most visited site in the RuNet, the index base grew to the size of one terabyte, and an image search service appeared.

Well, it was published around the same time. Traditionally, the design of the main page has also changed:

In 2002, on the basis of three separate services, a now familiar and convenient tool for searching and selecting the right product was formed -. There was also a significant event in the history of the company - it completely switched to self-sufficiency due to the opening of the service.

The design of the main page has become even closer to the modern version:

2003 was the first year of self-sufficiency, and this search system, in addition to ordinary Html pages, learned to index documents in RTF, PDF, and DOC formats, and a year later it was the turn of Flash sites. A serious spam tool called “Self-Defense” appeared in Y.Mail, and Direct began working on the pay-per-click principle this year.

In 2004, the company's profit already amounted to about ten million greens, search services appeared on the map, as well as on blogs and forums. Around the same year, on the RuNet search market a powerful competitor has appeared in Google, in connection with which Yandex expanded its staff approximately tenfold to adequately respond.

All interested users were involved in the development of the design of the main page, and as a result, this version of the main page existed right up to 2007 without changes:

In 2005, Yandex decided to think about expansion and a representative office of this company appeared in Nezalezhnaya. And at the end of the same year, a very remarkable event took place for many webmasters - it opened. Don't know what it is?

Now all website owners have the opportunity to place contextual advertising on the pages of their sites and receive fifty percent of the price of each click. For this I want to express special respect, well, even more respect to my tsop (partner service center) Profit Partner, because they actually feed me. Also this year, the Ya.Dictionaries service appeared.

In 2006, Yandex.Maps became able to display traffic jams and a tool for identifying public opinion appeared, where reviews were actually searched for on blogs and forums.

In 2007, a now quite popular analytics tool appeared, which was initially focused primarily on the needs of advertisers in Direct.

Well, the Ukrainian search engine Yandex.ua opened, which now aggregates about a quarter of the search in Nezalezhnaya, and the first version also appeared. Plus we made a new design for the main page:

In 2008, the company opened an office in the states and at the same time, support for international standards, MediaRSS, etc. was added to the engine algorithms. This allowed the company to successfully index burzhunet sites that had long supported these standards. Well, from that moment on the Yandex logo began to be written entirely in Russian:

And the design of the main page has undergone its latest reincarnation:

The main event of 2009 was the introduction of regional search (in the Snezhinsk algorithm), which gave Yandex a certain head start relative to Google, whose regional search was divided only by country, and not by city. In 2010, search engine users appeared and were given the opportunity to search only by burzhenet, both through Yandex.ru and through.com.

Around the same time, Ukrainian regional search appeared, and self-learning began to be used to calculate the relevance formula Matrixnet algorithm and Spectrum technology comes into effect.

Matrixnet uses assessments of assessors (determining the quality of individual sites on the network) as reference points, and Spectrum allows you to take into account in the search results all possible meanings included by the user in the query (for example, for the query “Napoleon” it is quite difficult to decide what the user wants to know about - about a cake or about an outstanding figure in history).

Well, in 2011, the leader of Runet search placed its shares on the NASDAQ exchange. I don’t understand the intricacies of this matter, but Yandex gained a huge amount from this (more than a billion in greenbacks), which is slightly less than the amount that Google received in a similar placement in 2004.

That's it, but the story of Yandex does not end there and, most likely, will continue for many years to come.

Now they already have quite a few offices in different cities of the world and if you believe the photographs, the atmosphere in the company is quite democratic:

Features of promotion under Yandex (differences from Google.ru)

Now let's return to the problems of webmasters and optimizers - how to promote your website under Yandex? It's not as simple as it might seem at first glance. In fact, for myself, I do not divide promotion for different search engines into separate components (), but there are nuances and differences and many people focus on them:

As a rule, when promoting a competitive search query, you should have several pages on the site that would answer this query. One of them will be pumped by you with external links, and the rest will create the appearance that your resource is focused on answering this user request.

When promoting under Yandex (and under Google.ru, but to a lesser extent), you should take into account that now such a thing as keyword density () no longer works. Search has an excellent understanding of the peculiarities of the Russian language and is able to make an assessment of the topic of an article according to the vector that it contains.

Those. must be in the article, but in a very limited quantity, and all those words and phrases that, in the opinion of the search engine, should be present in such texts (vector) must also be present.

Recently, Yandex has been advocating that article texts should not be over-optimized and threatens to punish people for this. It seems to me that re-optimization alone will not be enough to veto - it is necessary that user behavior indicates that this text is spam.
When ranking, it also takes into account the age of the site (not the domain) and its trustworthiness. Google also takes this into account, but to a slightly lesser extent.
External links influence website promotion in Yandex to a slightly lesser extent than when promoting in Google.
“Runet Mirror” loves a variety of both link sources and their anchors (texts).
As I already said, in the domestic search engine the share of commercial queries is significantly higher than in the bourgeois analogue and competition for them will be much higher
When ranking in search results, Google pays more attention to the page that is most relevant to the request (as if in isolation from the site), and Yandex also evaluates other pages of the same resource, as well as the entire resource as a whole.
Well, both search engines now actively take into account when determining the relevance of pages, because they allow you to attract a huge number of users (for free) to assess the quality of the site.

Good luck to you! See you soon on the pages of the blog site

Text font

The font on the banner should not exceed the height and width of the capital letter "F" font "Arial Bold", i.e.:

font size for one line - no more than 36 points (one character must fit into a square with sides of 26 pixels);

font size for two lines - no more than 25 points (square with sides 20 pixels);

font size for three lines is no more than 20 points (a square with sides of 15 pixels).

The minimum font size is 11 points (for logos, messages, illustrations, warnings). The exception is photographs of packaging and products, as well as screenshots.

Text position

The distance from the edge of the banner to the text must be at least 10 pixels.

Note.

The requirement does not apply to the location of the age limit.

Logo size

The logo of a brand, product or technology should occupy no more than 10% of the banner area.

Background color

Text on a too colorful background with small elements. The text should be contrasting with the background and easy to read.

Yellow background, as this color is used for standard Yandex page design elements. Acceptable yellow color is #F0E5AD and lighter.

Mandatory frame

There should be a continuous contrasting frame 1 pixel thick along the contour of the banner. The most suitable color is #DADADA.

Animation duration

The banner or its individual elements should not blink, distracting the user.

Acceptable frequency of changing elements on the banner - no more than 1 time in 2 seconds.

Animation in a banner can be cyclical. Duration of one animation cycle - no more than 18 seconds, break between cycles - no less than 60 seconds. A control button can be added to an HTML5 banner Watch again, clicking on which causes the script to be restarted. The HTML5 banner itself can be interactive and respond to mouse movement or clicking on the banner, changing the image depending on the action.

Readability of mandatory information

Interface elements on a banner

The banner should not be disguised as user interface elements - for example, a Windows system window.

You should not use yellow in interface elements, since this color is used for standard Yandex page design elements. Acceptable yellow color is #F0E5AD and lighter.

Age tag

If the banner requires an age restriction, then:

It should be placed in the upper right corner of the banner.

Font - “Arial Regular” 12 points.

Color - #DADADA.

Note.

If the gray color limit is not readable, for example due to a variegated background, it should be placed on a white background.

App store button/badge

The maximum dimensions of a button or badge are: height - 40 pixels, width - 140 pixels.

The app store badge has the same requirements as the logo.

Font readability

90% of refusals during moderation occur due to poor readability of the font.

Do not use effects or decorations

Decorating fonts and solids (shadow, stroke, volume) can complicate the perception of the message.

Reduce the number of fonts

Use no more than two fonts and styles.

Use no more than three colors in fonts.

These two requirements do not apply to:

logo of a brand, product or technology;

warnings or mandatory legal information;

age label font;

font that is part of the illustration.