Promotion in Yandex Maps and Google Maps. Promotion in Yandex Maps and Google Maps Yandex terms for SEO promotion

You will need

- own site on a second-level domain;
- access to the control panel of your own website;
- a Yandex account for working at webmaster.yandex.ru.

Instructions

Add your site to Yandex Webmaster at webmaster.yandex.ru and verify your rights. Then go to "Site Geography - Site Region". If the region has not yet been marked, then indicate it. This should be the region in which you operate, for example Yekaterinburg. You do not want to lead, but you lead, the region in which your company's office is located. If the site is not tied to a region (for example, news), then the general region can be specified - Russia.

First, define one search query for which you will conduct optimization, so as not to get confused. Then you can repeat the whole algorithm for the next queries. Attention! You cannot come up with search queries on your own. They need to be determined based on Yandex statistics at wordstat.yandex.ru. Go to this address, indicate the region that you have registered in Step 1 and enter the intended search query. See what the statistics offer. Choose a low-frequency and selling query. Low-frequency - up to about 500 impressions per month. Selling - the request should be formulated as the thought of a user willing to pay you money, not a student writing.

Define the page of the site that will be promoted by the request selected in Step 2. The easiest way to promote home page, the harder is the page of the second level, the more difficult is the page of the third level, and so on.

You optimize the selected page - you work with the url-address. Copy the url of the page into the Yandex search bar - if the page is already indexed, then don't change the address. If such a page is not found, the url must be "sharpened" for the promoted search query, which was chosen in Step 2. For example, if your query is "order a site", then it is very good if the page address is zakazat-site. Why? In search results, this "tail" will be highlighted in bold, which will attract the attention of users.

Optimize the selected page - work with the title. You write the promoted search query at the very beginning of the page title. It is at the very beginning, not in the middle or at the end. After it, you can add words that give the title a meaning and a selling look.

Optimize the selected page - work with meta - tags. In the control panel of the site, in the page editing section, write the meta-tag keywords ( keywords). Enter the search query you are promoting in this field. Only the request for which you are promoting the page, and not tons of unnecessary garbage in the hope of killing a bunch of birds with one stone.

In the same place as the keywords field, you will find the description field. The search engine will take what is in this field for display in search results. This happens most often. However, the search engine can take another part of the text from the page. In the description field, write a couple of selling offers that motivate the user to click on your page, and not on the competitor's page in search results... In this pair of selling offers, include the promoted search query 1-2 times.

Optimize the selected page - work with content. The text on the page should correspond to the topic of keywords. Publish quality copy. What should be the quality text? Firstly, it must be unique, secondly, it must be really interesting and useful to users, and thirdly, the text must be free of errors and typos.

Make the text easy to read. Divide it into paragraphs. The most easy-to-read paragraphs should contain 3-4 sentences. Add subheadings. In the visual editor, when adding text to the site on the toolbar, subheadings are designated "Heading 2", "Heading 3", "Heading 4". In the code, these will be h2, h3 tags. 2, 3 and 4 indicate the importance of the title in descending order. When forming a subheading, don't just make it big and bold, but assign it the "Heading 2" (3 or 4) property through the toolbar.

The text should contain visual elements of design. These are pictures, arrows, icons, etc. In the presence of visual elements, the text is perceived by the user more easily, which makes the site more authoritative for search engines.

Include multimedia in the text. These are pictures, photographs, diagrams, diagrams, graphs, videos. It is not necessary to include all of the above, but some of these should be required. Multimedia will allow the user to spend more time on the page. This is a very important behavioral factor.

Write a lot. One promoted page must contain at least 500 words. Desirable from 1000 to 1500 words. Pages with the most text get higher rankings in search engines. But don't forget about quality!

Write down key queries in the text. Key queries should be added in the first 150 words of the page text. Don't overload the page with key queries. Include each keyword in the text of the page no more than 2 times. Don't allow a lot of outbound links.

Where can I get free links? When communicating in forums and blogs, include a link to your site in the signature, as well as in the information about the user. This will be especially useful if the topic of the forum overlaps with the topic of your site. Mark your organization on Yandex and Google maps with the indication of the site address. Register in free directories, for example uralweb.ru (for the Urals). Share the link to your website on social media. Ask the site developer to list your site in a portfolio. Ask your clients and / or partners to post a link to the site in the appropriate section of their site. Post vacancies on job search sites. Place advertisements on the offer of your goods / services on free message boards on the Internet. Place a link to the site in the signature Email... Link clicks from email will have a positive effect on website promotion.

Competent website optimization at the initial stages is extremely important for successful promotion and profit. If you do not take care of all the nuances from the very beginning, this can lead to additional expenses in the future. In this article I want to describe the steps that will help you start self-promotion of your site in the search engines. It will be useful for those who are planning to launch or are just starting their project, but do not want to involve third-party contractors to promote it. Also, this article can help the manager evaluate the work of SEO specialists. Based on the results of the article, you will learn what steps need to be taken to successfully launch the project and its further development.

Step 1. Choosing a CMS

CMS (English Content management system) is a content management system on the site. In other words, it is the engine through which we can add and edit content.

It is very important that the CMS is flexible for improvements and meets SEO requirements. The main ones are:

Set a unique Title tag (an important title for promotion, which search engines take into account when calculating the relevance of a page to a request).
Set a unique Description tag (a capacious description of the page that search engines most often display in a snippet; users pay attention to a bright and attractive snippet and, most likely, will go to the site).
Set CNC (human-readable URLs). You can learn more about CNC from the article "".
Set tags H1-H6 (headings that are important for promotion, which are taken into account when calculating relevance; tags must be unique within the site and used only for the text part).
Set unique Alt and Title for images.
It should be possible to set unique text.
The CMS must have an HTML editor for the text of each page.
It should be possible to set rel = canonical /, .
Set unique text for breadcrumbs.
For online stores, the data import and export function is extremely important. It helps you batch make changes to Title, Description and other attributes.
Server response time (Time To First Byte) up to 0.5 seconds. Read more about page load time in the article "How to optimize site loading speed to improve your positions in Yandex and Google".

For service sites We recommend CMS WordPress - a free engine with a large community and flexible functionality. Meets all SEO requirements and is easy to learn.

Related articles in our blog:
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For online stores- WordPress is also a good option, OpenCart and Magento are alternatives.

In no case do not order website development from companies that use their own CMS. In the future, you will be highly dependent on them and their development. Usually in such companies it takes a very long time to carry out improvements, and the quality of their work is at a low level. It is also difficult to find a developer for someone else's CMS.

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Step 2. Preparing the mobile version of the site

Today mobile traffic becomes more and more. Google now primarily analyzes mobile version site, so its presence is simply necessary.

V responsive design use a meta tag ... This will indicate to the browser that the page has been adapted for smaller screens.
The site must be accessible to mobile search engine robots:
Googlebot / 2.1 (+ http: //www.google.com/bot.html)
Mozilla / 5.0 (compatible; Googlebot / 2.1; + http: //www.google.com/bot.html)
Mozilla / 5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit / 600.1.4 (KHTML, like Gecko) Version / 8.0 Mobile / 12B411 Safari / 600.1.4 (compatible; YandexMobileBot / 3.0; + http: // yandex .com / bots).
CSS and JavaScript files cannot be closed from indexing.
The content of the pages should not go beyond the screen horizontally. You can use the Mobile Optimization Checker to check if the display is correct. He analyzes the page and gives recommendations for correcting errors. The tool needs to check all types of pages: main, categories, subcategories, product / service cards.
There should be no horizontal scrolling cursor on the screen. All elements - images, buttons, text - must adapt to the smartphone screen.
Do not use elements that do not appear on mobile, such as Flash videos.
It is best to avoid pop-ups and advertisements, as they usually occupy the entire smartphone screen.
The speed of mobile pages should be maximized. This can be achieved by shortening scripts, styles, including browser caching.
In the future, check mobile responsiveness using the "Check mobile pages" tools in Yandex.Webmaster and "Ease of viewing on mobile devices" in Google Search Console.

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Step 3. Collecting the semantic core

The semantic core is a collection of words and phrases that characterize the subject matter and structure of the site. For these queries, users will be able to find your site through a search engine.

Semantics is the foundation for successful promotion. This can be clearly seen if you imagine customer acquisition in SEO as a funnel:

If we collect the semantics correctly at the initial stage, we will receive targeted traffic. If we make a mistake and don't understand the demand, we will lose customers and sales.

Thus, semantic core allows:

Assess user demand for a service or product category.
Build the right structure and accurately respond to user requests.
Control the visibility and efficiency of work in the future.

The paradigm for collecting semantics is as follows:

Formation of markers... Markers are general queries that uniquely characterize a service or a group of goods. For example, you sell facial cosmetics and you have creams and tonics - markers for these products will be “face creams” and “face tonics”.

To create a list of markers, you need to brainstorm and write down all the options for the names of services or goods. Then this list needs to be expanded with synonyms.

An example of a finished list:
Renovation of apartments
Turnkey apartment renovation
Repair of a one-room apartment
Renovation of 1 room apartment

Detailed instructions on the formation of token queries in our article "".

Collecting extensions... After the marker queries are collected, they need to be expanded with clarifications: apartment renovation in moscow, price for apartment renovation, order apartment renovation etc.

This part of the work can be automated using the Key Collector. The program automatically expands marker queries, pulling data from various sources: Yandex.Wordstat, Google Adwords, serpstat.com, megaindex.ru, search suggestions, etc.

You can find detailed instructions on how to compile the Semantic Core in the following articles:
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Having collected the keywords and cleared them of garbage, you can proceed to the formation of the site structure.

Step 4. Grouping and structure formation

We now have a semantic core. On its basis, you can build a site structure.

First, you need to group your queries. We recommend to do the grouping according to the method of similarity of TOPs, popularly called "clustering by TOP". Its essence is as follows: if at least 3 identical URLs are ranked in the TOP-10 by query 1, in the TOP-10 by query 2 ... and in the TOP-10 by query N, these queries can be promoted on one page. The more pages overlap, the more likely it is that queries will rank well on a single page. Queries that can be pushed together form a cluster.

it the best way- we immediately remove the question, commercial or informational request, since the TOPs will not lie. It is unlikely that there will be both a commercial and an information request on one page. Most likely, there will be 2 commercial or 2 informational ones at once.

Clustering services:

As a result, you will get a file with groups:

Clustering example from just-magic.org

Now you can build the structure. The hierarchy will be built from general to specific - from more general queries to more precise ones.
Category → Subcategory → End Page
We go through all the groups, assign them to one category or another and immediately write the URL for the final page. As a result, you need to get a file like:

Additional materials:
When working with semantics, we recommend using the add-in for Excel - SEO-excel. She knows how to highlight groups, generate URL, Title, etc.
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After we are done with the structure, we can move on to internal optimization.

Step 5. Internal optimization

The success of website promotion in the SEO directly depends on the quality of internal website optimization: headers and meta tags, content, URL, Alt-tags to images.

Consider areas of the document important for ranking that should be optimized.

Meta tags

Usually, internal optimization begins with the preparation of meta tags. The way they are compiled depends on the size of the project.

If you have a service site and there are not very many pages, you can immediately register meta tags manually.

If you have an online store, it is best to use templates and only then finish manually.

Title

One of the most important areas of the document has a noticeable impact on the ranking of the site.

Basic requirements for the formation of Title:

Reflects the essence of the page.
Contains the direct occurrence of the most competitive keyword.
The main keyword is at the beginning of the Title.
Contains all the words from the query (for example, we have a query "buy plastic bags in bulk" - this means that Title should contain the words "buy", "wholesale." RC Quadcopters "- both of them must be included in the tag.
Does not contain unnecessary words. For example, "company", "in a store", "etc." - these are words that are not directly related to the topic, they dilute the weight of the main keywords, the relevance of the Title itself.
No spam. Title should not contain unnatural structures: "Buy plastic bags for Moscow". Also there should be no enumerations key phrases.
Differ from the page title
.
Be unique for every page.
The approximate length is about 70-130 characters.

Smoker Title: Buy superhero, buy superhero figures, action figures for children

Healthy person title: Buy superhero figures for kids in Moscow - Hasbro

Description

Description can be taken into account by search engines when forming a snippet. It is not a ranking factor and only affects the snippet.

The recommended number of characters is from 150 to 200.
Contains all the words from the keyword (we include them not in order to increase the relevance, but in order to pull them into the snippet and the keywords were highlighted in the search results).
Describes the content of the page, just like Title.
Logical, concise and complete, written in normal human language.
With special characters.
Unique (within the site).

An example of a normal Description: Order radio-controlled helicopters in our online store. We have a large selection of RC helicopters with cameras. ✈ Fast delivery ✈ in Moscow and the Moscow region, convenient self-pickup and a guarantee!

Keywords

This meta tag does not affect the ranking, but since Yandex writes that meta keywords can be taken into account, I recommend filling it in by adding 3-5 phrases that are relevant to the content, separated by commas.

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Texts

We have come to the most difficult thing in website promotion - texts. Long time SEOs thought only about various formal metrics of texts: number of occurrences, volume, nausea, TF / IDF value, and much more. The text was forced into frames, while the content was in second or even third place. This approach yielded results, but neither the search nor the user liked it.

Now the era of counting occurrences is leaving, today meaning and content are important. Of course, occurrences are necessary, but they are not an end in itself.

Must solve a specific problem. If this is text for a services page, it should describe in detail the service, advantages, features and differences from competitors. If the text is in the catalog, it should briefly convey what products are, what features they have.
Specify a range for the number of occurrences, not a hard number. For example, no less than 2 and no more than 100.
Allow the use of word forms. There is no need to require a copywriter to include in the text constructions of this type - “buy Moscow inexpensively”.
Do not put frames in the volume of the text. This will allow the SEO copywriter not to stop thinking if achieved. the right amount characters, or not figure out what else to add for the number.
Check the text for uniqueness. This can be done using Etxt Antiplagiat or Advego Plagiatus services.
We recommend analyzing the text in the Glavred and Turgenev services. The first will help get rid of the water, and the second will assess the risk of falling under the text filter "Baden-Baden".

Internal linking

Internal linking is the placement of links within the site from one page to another.

Internal linking serves several purposes: organization of convenient navigation, organization of the structure for better indexing of pages, as well as weight distribution (conventionally - importance).

At the initial stage, there are several requirements:

Any important page is available in two clicks from the main page.
Site navigation is convenient and logical for users.

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Step 6. Optimize commercial ranking factors

In addition to textual factors, it makes sense to immediately work through commercial ones.

Commercial factors are a number of indicators that characterize the reliability of an online seller: recognizable brand, assortment, presence of dealerships, price level, payment options, etc.

In fact, commercial factors are the properties of the site that allow the user to easily solve his problem, and also speak about the quality of the service in general.

presence of contacts;
completeness of the assortment;
availability of certificates, awards, etc .;
reviews;
availability of prices on the site;
filters in online stores;
detailed information about the company;
detailed information on delivery and payment;
various options for communication;
discounts and promotions.

To work out commercial factors, you need to analyze your competitors.

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Step 7. Checking the site before publishing

After all the steps taken, the site is almost ready for publication. However, before "feeding" it to the search engines, you should check everything carefully.

Things to check:

Title and meta tags are written for each page.
The robots.txt is correctly configured on the site.
The site has a Sitemap.xml, it does not contain errors.
The site has been added to Yandex.Webmaster and Search Console.
Yandex.Metrica and Google Analytics counters have been added to the site.
The site has a 404 page configured, it returns the 404 server code.
The site has a mobile version.
All important pages give 200 server response code.
Pages are not duplicated within the site.

Step 8. External website optimization

Links continue to be taken into account when ranking in both Yandex and Google. On google quality improvements the link mass of the site usually give a noticeable effect. In Yandex, the influence of links is not so noticeable, so now we do not recommend focusing on it.

Representatives of both leading search engines say that the site should have a natural link mass. In fact, when promoting many commercial projects, it is impossible to rely only on natural links.

When buying, you need to imitate naturalness as much as possible in order, on the one hand, to achieve better results, and on the other, to reduce the risks of applying lowering sanctions to the site.

First, it is better to use the so-called crowd marketing - imitation of the natural interest in the site on the network. The essence of this method is simple - you need to find a user on the network who is interested in services, answer his question, and then give a link to the site page.

It is fundamentally important not to confuse this method with comment spam, which unfortunately often happens. We repeat: you need to answer the user's question and only then, if appropriate, you can post a link.

After three months, you can start building more active links.

Sources of links:

Authoritative directories. Don't do directory runs. Look for only high quality and visited ones.
Review sites. Be active on sites like irecommend.ru.
Competitor analysis. This is a storehouse of ideas. Analysis tools: megaindex.ru, ahrefs.ru, serpstat.com
Search for thematic blogs. In this case, you need to look for good sites and negotiate the placement of links with their owners.
PBN is a private blog network. Here you need to independently raise a network of blogs, from which links will then go. Quite an effective but expensive method.

There should be more non-anchor links than anchor ones.
The anchor list should be varied.
Don't use rental links.
We recommend that you minimize the use of sites from the exchanges of eternal links.
Post links to thematic resources.
Keep the dynamics of growth. The number of links should grow slowly but surely.

Yandex.- one of the generally recognized leaders of the Runet. Therefore, website promotion in the top Yandex can be called a priority for many online projects targeting Russian-speaking users. This is explained by Yandex's traditionally strong position among desktop users and a greater commercial commitment. However, with the advent of the latest search algorithms, promotion under Yandex is becoming more and more difficult. Constantly new filters are applied, and it is very difficult to get to the top for many queries. It seems that Yandex is actually gradually diminishing the importance of external links.

I think that this is not the case and the author of the site https://prodvizhenie.tv/ confirms this: links from modern Yandex give only a start to the TOP, BUT! retention and promotion of the site is provided by behavioral factors. That is, unique content and links can bring the site to the top, but if it turns out to be not interesting to users according to the metric of behavior, then nothing can drive it back to the TOP.

As before in Yandex, you can promote sites with links, but in modern realities you need to approach this a little differently ... Today we will consider how to promote a site for free and for free in 2019 and what should be emphasized.

Yandex stated that those who remove purchased links will be encouraged to rank their site qualitatively and do not threaten the imposition of filters, but here are the statistics of how many site owners reacted to recommendations for removing purchased links:

And here is a graph of the visibility of sites in Yandex search results after links are removed. As you can see on the chart, after a couple of months after the withdrawal, the positions began to fall.

Also, there were sharp drops in the positions of sites in the SERP, even for 50-100 positions, and in some cases, the imposition of filters for the sharp removal of links. Think about whether to shoot or not. Personally, my opinion is that nothing needs to be done abruptly, first everything is necessary check inbound links and we replace the bad ones with better ones and work on increasing the content with sharpening for low-frequency requests, thereby diluting the over-optimized content on the site and increasing the semantic core.

Natural website promotion by links

Search engine policy is based solely on natural promotion. Tips for webmasters today are: "Build useful sites for people and inbound links will appear on their own." The very process of accounting for link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. The same cannot be said about a commercial link, because a recommendation for money cannot be considered honest. Therefore, search engines have such a negative attitude to purchased links - they prevent objective ranking.

Actually filters for paid links Yandex imposes more often, and takes them into account with different coefficients. V different situations the weight of a commercial link can be considered in full force or with a lowering effect, or it can be completely zeroed out. The main thing is that Yandex understands that this is a commercial link, which means that it must be taken into account in a special way.

That being said, note that not all commercial links are bad. For example, you have a site "for adults" and you cannot get links from good resources even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:

The amount of money spent on contextual advertising- it is logical that if a huge budget was spent on advertising, then the owners try to make this site good in order to recoup their money;
When a site cannot get natural links, then even a purchased link is proof of quality.

The ranking system, in which paid links are taken into account at its discretion, is able to sort resources well in commercial topics, which we see today in Yandex's results. In general, ranking large, unique sites is easy. But what about many small and almost identical ones?

Let's draw an analogy from life - we have 10 boutiques in front of us. The assortment is the same and the prices are the same, but somehow you need to rank. The easiest way is to sort them according to the money spent on advertising. When a site invests in development and regularly updates the content on the pages, it means that it is working, and not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.

That is why it will not work to promote only with natural links, you should take both rental and eternal links from the exchanges, but special attention should be paid to the quality of sites and their reputation.

Search engines use purchased links with might and main. They advocate naturalness, but in the TOP they give out resources promoted by commercial links. I think we have no choice - we have to accept double rules of the game. In some cases, there is no need to jump over your head, you just need to stay at the level of competitors and everyone will receive their share of the search traffic.

Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural. After all, if one day seo links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly out, and resources with a natural link mass will take their place. But this is unlikely to happen. After all, links are recommendations and without them there is no way.

The main factors of natural site promotion:

Quality content- if you have unique content, which is not on the Internet, soon users themselves will link to you. Also, do not forget to pay attention to the internal optimization of materials and their sharpening for the necessary search queries;
High-quality web layout- clumsy sites question the origin of a unique, high-quality site. The presence of a large number of errors in the validity of the code and the absence adaptation to mobile devices can reduce traffic and the effect of promotion by up to 30-40%;
Re-linking and copyright protection- sometimes it is easier to rewrite and post your article without linking to the original source. To complicate the plagiarism process and make people link to you, try to organize a competent linking of articles. Also install simple JavaScript script substituting a link to the original source;
Buttons social networks - links from social networks are taken into account according to other algorithms, but when a lot of people refer to the material, this indicates its usefulness. Also it gives good traffic and helps to develop the brand among the masses. Be sure to read about it

I propose to talk about one thing effective way getting safe links - crowd marketing... According to research results, about 70% of users make decisions based on the reviews they read on the web. Before buying any product or going on vacation, many people look for reviews, recommendations in social networks, forums or answer services. This is a great opportunity to give them a little nudge to buy your product while improving your site's natural link mass.

Why is it profitable to use crowd marketing

Being, in fact, "word of mouth", crowd marketing looks as natural as possible, assuming the placement of links only in relevant topics in discussions. Moreover, these do not have to be active links, some may be non-anchor, closed nofollow tag or, simply text, which for Yandex is a sign of a "human" link, and not set for the sake of promotion.

Going back to the fact that consumers are looking for reviews before making a purchase, the importance of crowd marketing to e-commerce is very high. In addition to the beneficial SEO effect, it is easy to increase sales in this way. Below is a graph of a survey from Western agency Nielsen that demonstrates what influences purchases.

The main thing that you need to pay attention to in this method of website promotion is the complexity of the approach. The growth of natural link mass will allow you to form an optimal link profile and disguise yours a little. You also get the ability to manage the online reputation of your brand. Moreover, all these actions are cumulative. Gradually, users will learn more about your site, which leads to increase in sales conversion and increasing user loyalty.

Content resources also yield positive results with this approach. For example, due to the increased interest in the exchange rate, many trading sites quickly raised their positions in news queries and received a lot of additional traffic. Take a look at Smart-lab statistics. ru.

If at website promotion with links If you see that for certain requests your articles are ahead of topics on the forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without much growth in positions, if links are placed in visited, thematic discussions. As a result, you get referral traffic (the same search traffic, but passing through other resources).

Search engines consider such traffic as recommendatory (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from a set in address bar would also be high enough. And crowd marketing is designed to get those conversions.

You need to understand that crowd marketing should reduce spam, not increase it. This means that your "inclusion in the discussion" should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.

How to start promoting a website to the top of Yandex? As you understand, we need to transfer information to the right hands. Unlike SEO and SMM, crowd marketing is designed only for users who are already focused on buying your product and only need a little nudge. To do this, it is enough to portray an expert user who has already successfully solved the problem under discussion.

Another question is where are the very places in which such references could be left. Here it is important to find the right topic of discussion on a resource that is focused on your region. First, determine the forums, social networks, sites, information platforms where potential buyers with your money and doubts. You can use search operators for this.

In general, website promotion for Yandex using crowd of links, the process is quite laborious. You have to do manual work with many nuances, or you should automate something. Sometimes in a day it is possible to leave only two or three worthy of mention in suitable places. The tricky part is finding a new discussion about what your site already has an article on and leaving a really useful link to it. The main thing is perseverance and work. The attendance of some forums is measured in hundreds of thousands of unique visitors, therefore, even in competitive commercial topics, these sites are a more preferred source of traffic than regular sites.

The advantage is that you do not have to pay in cash for links obtained using this method. The main resource is your precious time. If it is enough, you can search for sites yourself, come up with discussions and put down links. To monitor articles on interesting topics, you can use the Google Alerts tool.

It is very difficult to link to commercial product pages or ordering any services. You can even say that this is almost impossible on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Be prepared for monotonous actions, it quickly gets boring ...

If your time is more expensive, look for performers to promote your site in the top Yandex or pay attention to a specialized service for increasing the link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:

If the link was removed by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
The customer can make changes to the references no later than seven working days before the start of work;
The contractor must make every effort to ensure the confidentiality of the client's interests.

The realization that crowd marketing is a working tool, and its promotion is effective, gradually comes not only to me.

What else to look for when moving to the TOP

Selecting the key queries for which users will come to your site should be based on the subject of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex gives results both with direct occurrence and randomly. Therefore, by optimizing the pages of your site for Yandex, you can more freely approach the selection of key queries.

I will give an example of the correct use of the query "blog promotion". Here's what I did to optimize this article. By the way, my blog on given request in Yandex is already in the Top.

This is how I used keywords in the article and meta tags.

Also in the article, the main query was used in an amount of about 3-4 times in the exact occurrence and diluted + synonyms.

For the selection of key queries today there are many free services... One of the most popular Yandex Wordstat. With its help, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information, driving this request.

To achieve your goal, you can select a small number of key queries with the highest popularity (high-frequency) or optimize landing pages for a large number, but much less popular (low-frequency queries). As a rule, to achieve greater effect, experienced webmasters combine both methods, using about 40% of non-anchor links with dilution of the main key.

High-frequency keywords match the most popular keywords search queries users, but have a significant drawback - a high level of competition. It is very difficult to promote a site with the help of such requests; it is better for a young project to take LF and MF requests. Check out the article " How to promote a young blog?".

Why you need to pay attention to the quality and volume of articles

High-quality content (content) of your resource is the best strategy for search engine optimization... Interesting, useful and competent articles will provide your resource with high positions. We can only guess what the optimal volume of articles is, but I recommend the following parameters:

for commercial sites, keep in the range from 2500 characters without spaces to 4500;
for blogs, vary the size of articles from 2700 and above, but not more than 15,000 characters, since such footcloths will be difficult to read (Example of this article -)))).

It is best to analyze the issue by looking at the text sizes on sites in the TOP and apply to your project. I advise you to write texts yourself, because whoever, if not you, understands in your field ... But there is not always the time and opportunity to create good texts. In this case, they can be ordered. For example, this will cost 200 rubles per 1000 characters (and if you participate in bonus program, then the price will drop to 160 rubles). For this money, you get a completely ready-to-publish text with the entry of key phrases that meets the requirements of search engines. Additionally, for 100 rubles, you can order a layout for the site. Conveniently, SeoPult has the ability to completely transfer the content of the site to specialists. You just need to set a budget and control the result.

We are working on website usability and navigation;

regularly update the content on the site;

do not make the pages deep (no more than 3 levels).

Uf. I hope this material will be useful and will give a general idea of promotion in search engines and help you choose the right promotion methods. Personally, I always use these tips when promoting projects of my clients, which gives a good result to the client, and I get a solid income. Well, I will end on this, all success and good luck !!!

Respectfully yours, Galiulin Ruslan.

This search engine's share in Russian segment The Internet accounts for over 50%. Every day, the system processes millions of user requests and helps to make hundreds of thousands of transactions. Website search engine optimization in Yandex guarantees a significant share of the success of any company. Contact Demis Group, and you will receive targeted traffic to your site from the TOP-10 search results!

Features of search engine promotion of sites in Yandex

The first thing to consider when working with the Yandex search engine is the longer indexing period compared to Google. Get ready that it will take a long time before new articles and links will be taken into account in the ranking.

When ranking Yandex pays great attention to the quality of the resources themselves. Even a well-optimized site with relevant in terms of SEO content may be far beyond the TOP-10 due to the fact that the search engine considered the information on it to be of insufficient quality. Nevertheless, traditional methods of search engine promotion remain an important component of developing a site for Yandex.

Let's consider the main factors that help to promote a site to the TOP, and indicate their features when working with the Yandex search engine.

Technical optimization and its impact on website promotion in Yandex

Identification and elimination technical errors, setting correct work- one of the main stages of resource development. Incorrect actions can lead to its exclusion from the index search engine and, as a result, nullify all other promotion results. Yandex itself gives the following recommendations for technical optimization:

Minimize the use of redirects. Excessive automatic redirection will significantly complicate the site indexing process. Use them only if you change the page addresses for technical reasons. In this case, you only need to use 301 redirects.

Configure the correct 404 response for non-existent pages. Replacing a classic 404 page with a 200 response stub page is not allowed. Such pages are perceived by the search engine as real, and it does not remove them from the index, which leads to slower indexing of useful content.

Debug and monitor the site engine. Often sites are taken out of the search engine index due to problems associated with the engines of these sites. For example, the most common mistake- the appearance of a large number of duplicate pages due to incorrect script settings. It is expressed in the fact that the same pages have different addresses when you go to them from different sections of the site. An abundance of duplicates leads to a decrease in the site's position or its exclusion from the index.

Develop and maintain a clear structure on the site. Each document must belong to a specific section. This will not only simplify indexing and help to promote the site in the Yandex TOP more efficiently, but will also give users the ability to navigate easily. Try to navigate through the standard HTML markup format - the

For large sites with many pages, it is recommended to use a so-called sitemap. This is a special service file with information about the pages of the site. Yandex allows you to upload a sitemap via special service for webmasters - Yandex.Webmaster.

Use the Robots.txt file to restrict indexing of service information, as well as duplicate pages and automatically generated pages (for example, search results) of the site. The abundance of such pages significantly reduces the rate of indexing of the main content. You can check the correctness of filling in the file using a special service.

Use only static pages that do not contain a session ID. It is better if such pages include information about what is on the page (for example: www.sait.ru/katalog_tovarov). This will make it easier for users to navigate your site.

Content optimization and its impact on website promotion in Yandex

Yandex has recently stepped up its fight against different types spam on pages and increased requirements for the quality of content. The main requirements for the content of the site are:

uniqueness;
relevance;
usefulness to the user.

Of course, the relevance of the content still plays a big role. But now it is not enough just to add keywords to the text. Even properly optimized text will not give the desired effect if users find it uninteresting.

Understand if users find necessary information or not, it allows a special statistics service - Yandex.Metrica. This tool makes it possible to conduct a comprehensive assessment of the resource and identify the main problems based on the reaction of real visitors.

So, for example, if the bounce rate on a page is high, then this means that users do not find the expected response and the page needs to be revised. In this case, the problem may not be so much in the low quality of the content, but in the form of its presentation. Simple text, lack of illustrations and infographics can undermine all the efforts of a copywriter to write interesting material.

The influence of links on promotion and new ranking factors

At the beginning of 2014, Yandex canceled the influence of the link component in a number of topics. This marked the beginning of a new era in website promotion. Now, resources related to the commercial sector are assessed against a number of additional criteria that are designed to determine the level of trust from the search engine. These factors include:

Availability complete information about the company, including details;
availability of full contact information;
regularity of updating the section with news;
availability of certificates;
availability of shipping information and different ways payment.

This information allows you to assess the reliability of the company and not rank high sites that could potentially harm Yandex users.

Behavioral factors

Carrying out work to improve this indicator, it is worth paying attention first of all to usability. Yandex experts themselves say:

"The site should not only respond to the user's request, but also provide information in an accessible and easy-to-read form."

A site that is easy to use and provides information in an understandable way, users will return again and again.

Regionality and Personal Search: Turning New Trends to Benefit Promotion

With each update of the ranking algorithm, more and more attention is paid to personalizing search. In the early stages, this manifested itself in the creation of a separate issue in each region. For example, for the same query, a user from Moscow and a user from St. Petersburg saw different sites on the Yandex search page. Now this is setting the issue for each individual user based on the analysis of his preferences. Staying true to its mission - "to help people solve problems and achieve their goals in life" - Yandex tries to give each user an answer, taking into account not only his territorial position, but also his preferences and tastes. Which, of course, complicates the work on search engine promotion sites for Yandex, but does not make it absolutely impossible. So, having studied well your target audience in the right region (for example, in St. Petersburg), you can offer her exactly what she wants, thereby making the personal search work for you!

Helpful 1

Do you have your own business ?! Are you the owner of your company's corporate website ?! Do you have a question: “How important is website promotion in Yandex for attracting more clients in your field of activity? ". The specialists of the i-Media company unequivocally believe that website promotion in Yandex is one of the most important components for conducting a correct advertising campaign for your business. However, there are some important features of this type of advertising.

Features of site promotion in Yandex

1. Website promotion in Yandex is an ongoing process.

There is no need to wait for an instant effect after the start of the promotion of your project. By low-frequency queries a tangible effect should appear in 1.5 - 2 months, for medium-frequency requests - in 3-4 months and for high-frequency requests in 5-6 months. And if you want to advance on high-frequency and very highly competitive requests, then the terms of the withdrawal of your project for such requests can be significantly longer than six months.

2. The results of website promotion in Yandex depend primarily on you.

Clients who believe that the result of promoting their website depends solely on the quality of the work of the optimization company are deeply mistaken. The fact is that the algorithms of the Yandex search engine are very attentive to the architecture of your site, track how unique the content on your site is, how often it is updated. In this regard, before you start promoting your site in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the approval period.

We are not saying that after a question has been received for approval from the optimization company, then you need to drop all your affairs and start considering the issue. We understand perfectly well that you have a huge number of cases in the area of your business. However, within 1-3 days you still need to set aside a little of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying the deadline can cost you a pretty penny.

Contact the optimization company and discuss alternative ways of resolving the disagreements that have arisen. At least the specialists of the i-Media company are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways in case of problem situations at the stage of agreeing on the requirements for internal optimization or revisions of your website.

5. Don't ask SEOs to quickly build up your link budget.

An instant increase in the volume of the link mass to your site can lead to sanctions from the Yandex search engine and, as a result, your site will be pessimized or even banned. SEO specialists know how to properly and efficiently work on external factors promoting your site. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for promoting a website in Yandex, rationally distributing the budget provided to us Of your project. Therefore, do not panic if a month after the start of the project you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of website promotion specialists and wait a bit.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting a site in Yandex. One such link, in terms of quality characteristics, can replace several of those that the optimization company will select for you on its sites. You perfectly understand that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in the work on the external factors of promoting your site will be very welcome.

7. Coordinate all planned changes on the site with optimizers.

Some improvements have a very negative effect on the promotion results. In this regard, if you have any ideas for modifying your site, contact the SEO specialists who are promoting it and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of site optimization in Yandex. There are convincing arguments that the results are highly dependent on the client's desire to develop their favorite site according to the requirements of SEO professionals.