Now I will show you a DIY SEO method that I used to promote my site to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my site from scratch, exclusively independently and for free.

I called this method "Striking site promotion". It differs in many ways from what is usually offered as a "recipe for SEO promotion". But the main thing is that it works, and you can repeat it.

Within the framework of this article, we will talk about website promotion with the help of articles. That is, we will not buy any links. Exceptionally white safe methods - they wrote an article, optimized it, brought it to the TOP, repeated this scheme 50-100 times. That's all the promotion =)

And the very first step is finding the right keyword for your article.

Step # 1 - Selecting Key Queries "in a Million"

I hope you are already aware that you cannot write articles on the site “just like that”. It is imperative to select in advance a specific keyword query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself seo promotion”. Therefore, I put these phrases in the title.

Without this, search robots simply won't understand what your article is about. Although they are very smart, they are still robots.

And our task with you is to select key queries that:

1. Have a large number of monthly requests (otherwise you will have to write 1000 articles to see at least some traffic);
2. Have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have good prospects for "career growth" (more on that below).

Collecting a pool of such keywords is called semantic core compilation. And if it seems to you that it is difficult and time-consuming, it seems to you correctly. But it's better to spend a couple of weeks picking 30 queries now than to spend a couple of years writing articles and not getting anywhere in the end.

The ultimate keyword research tool

Let's say we want to write an article that blogging is very cool and awesome. We come up with such a title for the article - "Why do I need to blog." It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat... This is a free tool that will immediately show you the exact popularity of a particular query. Enter the selected key into the line and click "Pick".

As you can see in the screenshot above, this request has 0 views per month. So no one is looking for him, and no one needs him. Please note that I put the request in quotation marks. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, then it will show completely incorrect numbers.

We conclude that the key request needs to be changed. But what is the best way to formulate it? We begin to enter our main word "blog" into the Wordstat line and add interrogative words - "how", "what", "why".

And here we already get a very wide field for activity. We take each keyword that we like and put it in quotes to check the exact frequency. As a result, we get:

Now that's another matter. If our article is in the TOP by request for 1500 impressions per month, then we will definitely get good traffic. But this is not the end of the story. Are we sure we will be able to break into the first places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called " Mutagen". It is paid, but every day you can do 10 free checks. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that are in the first places in the search results for a particular query, and concludes how easy or difficult it will be to move these sites.

For example, we take the same query that we found with you - "what is a blog", enter it into the Mutagen check line and press Enter.

This request shows competition "over 25". This is the maximum level of competition that Mutagen shows. That is, it will be as difficult as possible to break into the TOP for this key. We are not satisfied with this.

If your resource is not yet highly promoted, then it is better to choose keywords with a competition level of 5-7 or even lower. So what do we do with this theme? Give up the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition will decrease significantly, and the number of requests will not drop very much. And the first thing you should try to do is lengthen the keyword with additional words.

Now that's better. Suppose this query variant has only 28 page views per month. It is better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP on a broader basis.

Many people believe that the more words in a keyword, the less views it will have (because people are too lazy to enter long keys with their hands). But as you can see, this is not always the case. We lengthened our key even further, and got a competition level of only 4, and almost 200 net views.

This is the perfect key to writing an article. We dwell on it and move on to the next stage - writing an article that deserves first place in the TOP.

Step # 2 - writing armor-piercing articles

The amount of money in your pocket is directly related to the amount of traffic on your website. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason the articles are still “not written”.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Write yourself or hire a copywriter?

I recommend all content site owners to write articles on their own resource. So you will immediately bypass numerous competitors who are hiring copywriters for this business. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic for which you made your site. This will be immediately noticeable by the amount of "water" and banal advice in the articles.

Secondly, the copywriter is not the owner of the site, and he will not be very much killed in order for the article to be really high-quality and sufficiently voluminous.

And thirdly, what is called "copywriting" today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them together, adds some water, and that's it. Even if different services for checking the uniqueness of the text show "95-100% uniqueness" of such texts - Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively struggling with. And if you start doing something that no one else does (that is, writing unique author's articles with really valuable content on your own), you will be immediately noticed and put in the TOP.

Write long or short articles?

One of the questions that I am asked most often sounds something like this: “Dmitry, why are you writing such long articles on the site? Nobody reads them. ” In fact, they do. And the longer the article, the more an average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that you have a 1500 word article, and all other articles on this topic are 700 words, he concludes that your article has 2 times more information on the topic. It is logical. Accordingly, it will at least give people the opportunity to "try" it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called "tail traffic". That is, 80% of traffic will not be brought to you by the main key request, but by a lot of small queries that users search for 1-2 times a month.
3. Even just leafing through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor has spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is author's content, and not just another copywriting (more on this below).
5. An article with 1,5-2,000 words is very difficult to over-optimize. Even if you use the main key a dozen times in the article, it will be very easy optimization against the background of the total volume of the text. And the search engines will have no reason to think that you are trying to deceive them.

About the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14-15 thousand characters. Today, a more or less normal copywriter on the exchange charges 70 - 80 rubles for 1000 rewriting signs. In total, to get an article with 15,000 characters, you will have to pay 1200 rubles.

This is too much for a content site. Given the quality of copywriting, you need 300 to 600 articles to start getting meaningful traffic. These are too high expenses. Therefore, all webmasters who write articles as "copywriters" order texts for 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, we will not need 300-600 articles. My site came out to 5000 visitors per day with only 30 great author's articles. That is, you do not have to worry that you will have to spend several hours all your life, every day, to write huge articles.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But for this we need to help our article a little more after you have written it.

Step # 3 - Quick access to the TOP

Turnkey article optimization

After you have written an article, you need to do some light optimization (without fanaticism). To do this, take the main keyword request for which the article is written and place it in the following places:

1. In the heading H1;
2. In an SEO title called "title";
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. Subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and for what key query it wants to compete. Now all that remains is to wait for the verdict of the search engines.

We speed up the article's entry to the TOP

It usually takes 2-3 months for the article to "brew" enough and take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in the first places in just 5-10 minutes after you click the "Publish" button.

To achieve the same result, here's what you need to do:

• Write and publish articles every day at a specific time. If Yandex notices that new material appears on your site every day at 12 noon, it will soon start sending its special robot to your site by 12 noon exactly. This is the so-called "fast robot", whose task is to quickly index new and relevant materials.
• After the article is published, go to Yandex.Webmaster and send your article for revision. This is the so-called "adurilka" Yandex:

• Submit links to your new material on all social networks wherever you can: VKontakte, Facebook, Twitter, Google + and others.
• Make a newsletter in your subscriber base with a notification about a new article (if you don't have one yet, it's time to start collecting)

Actually, this is where the main work on website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to "thousand", and then to "ten-thousand". There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience for 10 years =)

See you later!

Your Dmitry Novosyolov

In recent years, search engine promotion has changed significantly: new tools and auxiliary services are constantly emerging, the work of which is aimed at improving Internet resources. Competition is growing significantly, which causes the need to search for something new and productive. Search engines, in turn, pose more difficult tasks for SEOs to get into the TOP. Now it is not enough just to buy links and place good content on the site - there are about 800 parameters that are taken into account when ranking the issue. It is impossible to keep track of all these aspects, but among them there are those fundamental, working on which, you can carry out successful SEO-promotion (Search engine optimization) yourself.

Search engine algorithms set new standards that do not allow slowing down the development. We offer you effective tips for website promotion that will help you not only get into the top ten, but also constantly keep these positions.

Step 1. How to start independent website promotion from scratch?

A beginner optimizer is faced with the task of finding out for himself the purpose of creating and promoting a resource. Most business owners do not understand what a website SEO is for and how it functions. The knowledge of most entrepreneurs is limited by the fact that they are simply aimlessly creating Internet sites and do not know how to attract customers.

If you have set yourself the task of creating and promoting a resource, then be prepared to work on this on an ongoing basis. You will not be able to invest in a business once and let everything go by itself, as it will be a waste of time. The Internet is teeming with sites that are not optimized for search engines and have no value for users.

Therefore, the first stage of SEO optimization in our step-by-step guide is to define goals and plans that will help you realize your website:

• determine the benefits that the resource can bring to your company;
• what useful and interesting you can give to your target audience;
• how much are you willing to invest (time, effort, money).

The more useful a resource gives users, the more valuable it is for search engines. Therefore, be prepared to create something useful and at the same time consistent with the algorithms.

After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place for spending free time, etc.), you can proceed to the next stage.

Step 2. Internal organization of the site

You can independently organize search engine promotion only if the resource is technically prepared. We are talking about the code on which a lot depends: from usability to page loading speed. If everything is in order with the code, and the pages still freeze, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts of it. Such manipulations in the future will help to implement the promotion in search engines on their own, since for this a reliable base will be prepared in the form of a clean optimized code.

In the code, you need to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).

When re-hitting the page, you can avoid loading by caching. The page will already be stored in the cache and it won't take time to open it. This applies to those pages that only contain static elements.

Step 3. Design

The outer shell of the site forms the first impression on visitors, which is important for self-promotion in search engines. The design should be extremely clear, created in accordance with all the usability rules. Color and compositional solutions should correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a site in pink.

Visitors should have pleasant associations with your resource. All important components should be visible, such as contact forms, call buttons, and so on. The readable text will be a plus, since only because of the unpleasant sensations during reading, the user can leave your resource and switch to a more comfortable one.

If you have an online store with a huge number of products, then you will need filters for convenience. This will win over potential buyers and turn their routine searches into a pleasant experience.

Now it is impossible to imagine a good website without a mobile version, since more than half of users use smartphones to search for information and order goods. Responsive design makes it possible to present users with a beautiful picture, no matter what device they use to visit your resource.

Step 4. Prepare content

The next stage of step-by-step website promotion is content preparation. The text content must correspond to the following parameters:

• uniqueness. Find a good copywriter who can meet the parameters of uniqueness and at the same time write interesting texts. Not for every topic it is possible and necessary to write articles with one hundred percent uniqueness, since the presence of specific vocabulary can exclude such a possibility;
• structure. The text should be divided into logical parts, each of which is titled. Enumeration lists will also help you navigate the text;
• content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to disclose the topic of the article, write in a simple and understandable language, do not overload the text with key phrases, and then the article will be liked not only by the audience, but also by search bots.

Articles must contain phrases from the semantic core, which will be used for independent website promotion on the Internet. It is necessary to analyze competitors before promoting a page for any request. All keywords are divided into groups, in each of which the main phrase is highlighted. It is the main one, according to which the resource will be promoted.

Step 5. Help with orientation on the site

Another step in our step-by-step guide to successful SEO optimization is to create all the conditions for a comfortable and hassle-free navigation around the resource. Creating a sitemap will easily solve this problem. It is necessary not only for users to facilitate the search for the desired sections, but also for search engines, which will take into account the presence of a map when ranking.

Competent internal linking is also required. By referring in one article to another published on your resource, you draw readers' attention to other useful materials. Plus, behavioral factors are improving, as users spend more time on the resource pages. Re-linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.

Step 6. Indexing

In our SEO-optimization instructions, the case comes to acquaintance of the prepared web-resource with search bots. Before you open access to the site, you need to make sure that the self-optimization of the site is performed correctly:

• the content is unique and interesting;
• pages load quickly;
• system pages are hidden and everything functions smoothly.

You can ask someone to test the site, try to order a product, crawl through the pages and describe how they feel about using it. This procedure will help you determine if the resource is ready for indexing and whether users will like it.

When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can add a resource to the system yourself (Yandex.Metrica, Google.Analytics), which will also help you track statistics.

Step 7. First steps in independent SEO promotion

Competitor analysis is where you need to start promoting your site after it gets into the index. The newbie optimizer needs to determine how competitors are driving traffic and through which channels.

It is not necessary to abruptly apply all methods (buying links, many new publications, etc.), since such bursts will seem unnatural for search engines. It is necessary to do everything progressively, the main thing is to move towards attracting the target audience.

For a start, social networks will be an excellent tool, where you can directly communicate with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in promoted publics. In any case, you will arouse the keen interest of the public.

Step 8. Reference mass

When the audience has already warmed up a little, and the search engines have seen the first positive changes in behavioral factors, you can start building the link mass. Here it is important to slowly and regularly add momentum, otherwise you can run into search engine filters.

To buy links as efficiently and safely as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote your site for high-frequency queries and not go broke ().

Step 9. Work on an ongoing basis

To stay in the top ten, you will need to constantly work on SEO-promotion of the site yourself: create new interesting content and publish it regularly, which Yandex greatly appreciates; also promote your Internet site with the help of such third-party resources as questionnaire sites, forums, post articles on other sites. Chatting with users on blogs on behalf of the company will also bring good results, as you will always be heard.

conclusions

In our step-by-step instructions, you learned how to do website promotion yourself. Work with the resource should take place on an ongoing basis, the site needs to be improved according to the requirements of search engines. In order for users to enjoy using your site, you should regularly warm up their interest and connect various channels to attract the target audience. In this case, you can recoup the resources spent on independent SEO promotion.

Positions and traffic is the main marker of SEO efficiency. For the objectivity of the picture, we will consider more complex examples - requests with high competition and a commercial component. We have two topics and two pages:

Both topics can be monetized according to the CPA model - selling insurance and offering a service to check the possibility of traveling abroad. In both topics "there is money", which means there is also competition. It can be seen without tools, just look at the issue.

Positions in Yandex:

Traffic in the last 12 months:

Positions in Google:

To be nice to Yandex and Google at the same time - perhaps, moreover, the basic principles of promotion are similar. However, the situation when one search engine prevails over another is very common. Including in our examples, an example of a page in the TOP of Yandex is practically not presented at the beginning of Google's results for similar queries, and vice versa, an example of a page in the TOP of Google has modest indicators in Yandex. Let's analyze the tricks for each PS separately.

5 chips of free promotion for Yandex

SEO starts even before the page is created. The first step is to find out exactly how users search for information. To do this, use Yandex.Wordstat or see the hints in the search bar. For example, this link will tell you exactly how people search for a product. For example, you will find out that they specify a request for "health insurance", the price and answers to various questions, for example, "do you need insurance", etc. are also important to people.

Use the resulting keywords within the article, focusing on the density indicator. Keyword density is a measure of how often keywords are used in the text. There are special services for checking:

The younger the site, the more careful you need to be. For projects under one year old, it is worth staying within 3%. For older sites, the bar can be raised, but you shouldn't go beyond 6%. For spamming keywords, you can get sanctions from the PS for trying to manipulate the issue. In our example, the page has the following density values:

Only the lazy did not say that the article should be unique. But do not forget that the article also has headings. They must also be unique. Moreover, on the site, as a rule, there are two headings at once:

• Title - displayed in a tab in the browser;
• Title on the site - displayed on the page;

Use them to promote. To do this, use keywords within the title, while the most frequent and important ones should be placed at the beginning of the title. Try to find a unique text, do not copy the same title for the hundredth time.

Title and title can and ideally should be different from each other. In this case, the title on the site should be framed in

... When forming the title of the article, do not forget about live readers, since the search robot is not the only one who will interact with the page. We have already written about how to apply knowledge in practice.

The same applies to subheadings within an article. Divide information into logical blocks, separate them with meaningful subheadings.

Use all possible ways to provide content:

• Text;
• Pictures;
• Video;
• Tables;
• Bulleted lists.

We have mentioned this. Nothing has changed: Yandex, like people, loves various forms of presenting information. In addition to this, it is worth considering:

• Add ALT + Title to the pictures;
• Set the name of the picture in the Latin alphabet, which includes the key;
• Tables are difficult to uniqueize, but worth it;
• Try to use your keywords in bulleted lists.

Remember to use manual internal linking. Link to the page you want from other pages on your site. Use both anchors, for example, # buy insurance in the USA #, and non-anchor links - # by link #, # previously wrote #, etc.

5 Tips for Free Google Promotion

Google loves long reads. Great articles that cover the topic from all sides. However, Google doesn't like volume for volume's sake. There is no algorithm for how many characters there should be in an "ideal" article. Alternatively, you can spy on the volume from competitors who are already in 1-3 positions on the request you need. Ultimately, it is important to find a balance between volume and benefit, you must always pursue the main goal - the article should completely cover the user's question.

The article should give the user the answer to all questions so completely that the reader no longer googles. If you are in the TOP or close to it, and traffic has gone to you, but the reader quickly closes the page, returns to the search engine and looks for the same question again, then it is a matter of time before Google removes your page from the TOP.

When a user selects a result on a Google search page and clicks on a link, they don't immediately land on the site. First, the search engine redirects the user to a special tracking page and only then to the site. This happens quickly and automatically. Artificially manipulating behavioral factors over the long haul won't work, so focus on the quality of your content.

Update the material constantly. Google will notice any change in the hack, and this will be another plus for you. If the system of your site allows, then not only refresh the page, but also change the publication date or add the update date. It makes no sense to do this without updating the content, updating information is more important than changing the date.

An example of a page about going abroad: last year, the amount of debt changed from 10,000 rubles to 30,000, after which a person may become restricted to travel abroad. Many sites remained with the old numbers and gradually their positions sank. By quickly replacing figures and facts in the article, you can bypass even more eminent competitors.

Try to keep your pages up to date. To automate, set up Google Alerts for topics of interest to you and get a summary of requests once a week.

Make sure your articles are commented on. If you don't have an audience yet, then do it yourself (from different profiles). Alternatively, you can order comments for your site on special exchanges. This is especially important for the first time after the release of the material. It is important to keep comments as realistic as possible, use clues internally, and simulate live communication.

Information that search engines have stopped taking meta tags into account skips with enviable regularity. Here, webmasters and SEOs were divided into two camps - some do not believe in their favor, others continue to fill in the Description / Keywords fields for each page. Google announced 9 years ago that the keywords meta tag does not affect the search results in any way. Sosnovsky's experiment proved in practice that filling in these fields can be neglected in the case of Yandex as well. Therefore, it really can be neglected, but in 2019 it cannot be neglected:

• The presence of a mobile version of the site;
• Page loading speed;
• Full translation of the template;
• Removing unnecessary links or closing them in nofollow;

How to promote a website yourself and for free

The famous phrase of Bill Gates - "Content is king", said back in 1996, has not lost its relevance in 2019. Content is still important to successful SEO. You should provide the reader with useful information that fully discloses the topic and answers the user's question.

If you have a limited or no budget, then focus on content. Take note of our material,. The ability to buy links will improve your position. Both sites in the example also receive backlinks by different methods, but in this case, the links are not the basis for promotion.

In 2019, it's worth taking a closer look at LSI copywriting. This method replaced the classic SEO copywriting, where keywords were used exclusively and their density was constantly measured. LSI copywriting is based on the content and meaning of the text, where, in addition to keys, various synonyms, word forms and other words and phrases are used that are close and characteristic of the topic in their context.

For example, going back to the example of US insurance, the words "medicine", "illness", "pills", etc. are just LSI copywriting techniques.

Share your observations and best practices on free SEO project promotion in the comments.

Surely you have heard about the search engine optimization of the site. Even if you are unfamiliar with such a wording, then you know perfectly well that there are search engines (Yandex, Google, Rambler and others) that give users lists of sites in response to queries entered (for example, "renting an apartment", "delivering meals to the office" or "hotels near Moscow"). Moreover, some sites go to first places in a search engine, and some can be found only by flipping through a few pages.

Exactly search engine promotion(or, as it is also called, the search engine optimization of the site) just serves to ensure that your site goes to the best places, i.e. in the TOP. More scientifically speaking, search engine optimization (search engine optimization, website promotion, SEO - SearchEngineOptimization) is package of measures to improve the position of the site in the results of search engines for pre-selected queries.

Why does your company need SEO optimization?

If in the recent past the Internet was used mainly to search for information, today the situation has changed dramatically. The constant increase in the number of Internet users, new technologies (communication with the target audience using a website, payment systems via the Internet, the possibility of ordering on-line, etc.) and many other factors have turned the Internet into a powerful marketing tool and a place for sales. simultaneously. For example, the boom in online shopping is definitely a testament to the fact that cleverly used Internet technologies are generating sustainable profits for website owners.

Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year; today, more than a third of Russians use the Internet. Moreover, this very audience is very attractive for business, because she has a high solvency. Think about it, thousands, and perhaps tens and hundreds of thousands of people are looking for your products every day, but they find competitors' products! And all because the more agile competitors have already taken the best places in the search engine results. You, too, can take these "places in the sun" - for this you need to start search engine optimization of the site.

Why does the site need to be exactly on first places in search engines?

There are several reasons for this. Firstly, the top positions in the search engines can be compared to the prestigious districts of the city. Usually, the client gets the first impression of the company even before visiting the organization, having learned where it is located. The more prestigious the area, the more trust the client has, and, accordingly, the greater the chance that he will choose you. There is a stereotype: if a company is located in the very center of the city, then this company is flourishing. Similarly, this stereotype works for SEO promotion. The sites in the TOP are usually the most respected sites.

Secondly, a good location attracts a much larger number of visitors. More than 95 (!) Percent of users will pay attention to the sites located in the first ten positions (TOP-10, i.e. the first page of search results). If the search engine displays the company's website on the fourth page and beyond, then less than 2 percent of users will have the patience to browse to this page.

Therefore, the higher the site is in the TOP, the more traffic it will have. We recommend to be in the TOP-5 of search results for the most important queries.

Why is it important to choose the right list of requests?

Of course, search engine optimization is a very effective way to attract customers, but with one caveat: it must be performed by professionals. And the point here is not so much that inept optimization can cost your site penalties, but that the number of site visitors will increase, but the number of buyers will not. For the promotion to give the best result, you need to decide on the.

Why is it harmful not to be promoted in search engines?

There are situations when a user has already chosen several alternatives for himself and is inclined to contact your company and competing companies for additional information. Then the user searches for sites or contacts of these organizations. In such a situation, few will open the city telephone directory or call the help desk for information. Most will search the Internet for information. And if the site is not SEO-optimized, then the user, most likely, simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and not used to spending a lot of time searching. If it does not find you, it will turn to competitors, the search for information about which will be easier and faster. Agree, it is very unpleasant to lose clients who already wanted to contact you, but simply could not do it.

SEO and website promotion in general are now becoming an increasingly complex and complex process.

But (!) At the same time, any beginner can still successfully and practically free of charge promote his site, having learned the basics and having a certain amount of time. The more time you spend, the better, of course. All this is possible if you do most of the work yourself and do not delegate.

I focus on free website promotion, independent. Because this is what exactly my target audience is interested in - visitors to my blog, buyers of the TOP Base. But some inexpensive tools are worth using. I gave my recommendations on SEO tools (programs and services), including completely free ones, in a separate article.

This guide was conceived by me NOT as a detailed step-by-step guide, but simply as a short REFERENCE for those who still know very little about SEO, website promotion - as a clear list of the main types of work and the main nuances that you must know about today, the main mistakes to do not allow them.

After all, some mistakes today can be irreparable.

Other topics besides SEO will not be covered here - such as email marketing, lead generation, contextual advertising, social media promotion (SMM) and much more.

The main purpose of this guide is to give a brief overview of the system, what stages and processes does the independent website promotion consist of and what is most important in them.

I will try very hard without "abstruse" terms or to decipher them more often. Google the rest.

I have a concern that this article was not quite for complete SEO beginners, but my free SEO course complements it perfectly.- it is advanced, has 20 lessons on all major topics and was updated in 2019, fully up to date.

The most basic areas of work:

Now, in order:

1. TEXTS (CONTENT)

The most important direction today.

First and foremost - with high-quality texts at times, if not dozens of times easier to promote- you can actively and successfully use, you will be able to sincerely recommend your materials - you will be pleased that people treat them positively, and this will increase your motivation to continue to proactively distribute links to your materials and promote the site, write new ones of the kind VERY QUALITY, really useful, valuable materials.

Materials such as:

- great walkthroughs
- practical cases, success stories
- TOP…. (top niche sites, video channels, top articles, tricks, merchandise, hacks - whatever)
- interviews with experts (you can combine several experts)
- tests, comparisons
- analysis of errors, failures

This My Guide to Free Promotion for Newbies is one example of this type of text. I didn't have time to promote it, but at the moment it is 25 thousand views with almost no effort.

If site visitors will also be on their own, with a desire to share, then this will be a viral increase in links and social signals to the site, an increase in the trust of the site as a whole and individual pages with materials. In addition, with high-quality texts, you build a website brand, increase your reputation and expertise in your niche.

Secondly, interesting texts significantly improve your behavioral factors - people stay on the site longer, fewer bounces, add to bookmarks, share, come back, if lost, then they try to find by typing your name and the approximate title of the article into the search, and so on. Good behavioral factors (PFs) improve your search engine rankings.

Thirdly, the further the uniqueness and quality of the texts, the more important it is for search engines. And for articles ordered from SEO copywriters on the textsale or etxt exchange for 30 rubles per thousand characters, they cannot be high by default. Today Baden-Baden, Panda and other search engine filters are actively coming for watery SEO texts about what has already been written a hundred times on the Internet. Since the beginning of 2018, Yandex has already knocked down a lot of information sites that did not have good behavioral factors, had too much advertising and had little useful texts.

It is very useful today to have a "Blog" or "Articles" section on a corporate website. ...

Very good, almost necessarily, if the texts include the following inserts:

- lists
- diagrams, diagrams, pictures, infographics
- photos, images
- video (not necessarily your own)
- links to other pages (you can and should also link to other resources that are significant in your topic, which really give additional value to your material. Opening links is best done in a new window)

Where can you check the uniqueness of texts and various other characteristics of texts that are important for SEO. In my opinion, this pair of online services is enough:

The uniqueness of the text on your site may not be very high if:

- someone stole (copied in whole or in large chunk) your text
- you yourself or your promoters have replicated it on different sites - in the catalogs of companies, in press releases, on message boards, on forums, etc.
- there are duplicates from pieces of text on your other pages on your own site.

The uniqueness of the texts is not the easiest situation. Even if you were the original source, a more authoritative site may still rank higher than you.

But in most cases, the text on your site will be considered the primary source, and this is still an important point. But if this page is targeted and very significant for you, if you want to consciously promote it high in the TOP, and it has little unique text - rewrite it.

Best practice is to do the rewriting. For example, looking at what's going on with competitors.

View the values ​​of the main parameters of the sites according to your TOP for a specific key request you can, for example, with these two services:

Pixel Plus provides a comparison of YOUR relevant page (it determines it by itself) and the averaged values ​​for the competitors' pages in the TOP by request only for Yandex.

Seolib simply gives out the parameters for the TOP in general - both in Google and in Yandex.

"TOP analysis" from Pixel Tools provides very valuable information that can be guided by when writing or editing texts and compares it with your relevant page. The service immediately gives recommendations on what to increase and by how much, what to decrease. He shows:

- The amount of text in words
- The number of exact occurrences of the query in the text
- Percentage of occurrence of words from the query in the text
- Occurrences of words from the request to the Title tag
- Entering anchors of outgoing links
- Percentage of occurrence of re-spells in the text
- Absence in the text of words that are often found in competitors
- The number of relevant documents by the Title tag
- Internal links to URL
- Length of the Title tag in words
- External links to the domain
- TCI
- Availability of HTTPS and share of competitors on HTTPS

In Seolib, you can see, in addition to Yandex, Google, and more general parameters of competitors - such as the number of pages in the search engine index, the age of the domain, is there in Yandex Catalog, Dmoz, which pages are mostly in the TOP - main or 2 pages -th level and deeper.

I described this issue in much more detail in these two articles:

(!)

Today it is very important to use when writing texts synonyms, words from the highlights and prompts of search engines, those that are most often used by competitors, toponyms (below I will show how the highlights and prompts look). These are the so-called LSI words - words that shape your topic.

And in general, it is always useful to just look by eye - what is going on in the TOP of competitors, what kind of texts, content, how it is presented, how it is optimized, etc. For competitor analysis, see the last point.

2. SEMANTICS (KEY INQUIRIES)

On the Semantic Core, I have a detailed tutorial in my free SEO course. Subscribe, receive, study. There are all the basics - about the "long tail of low-frequency queries", and about the types of keywords, and how to collect, and much more.

What do you need to do:

1) to compose the whole semantic core, from scratch. Cluster it (group it) and distribute it across the site, by pages, create new sections and pages on the site for requests that are not yet covered, do internal linking, etc.

2) select additional requests for existing pages and directions, optimize and promote consciously (!) On them.

3) define for yourself the queries that are close in the TOP3-50, for example, and "finish" higher. This is one of the most important actions to increase overall website traffic.

For example, in this form, in the Sitereport.rf service, you can get free visibility of your site for 300 requests, close to the TOP of Yandex and separately Google, and start promoting those that have enough traffic or are your most targeted ones. requests and deserve attention.

But, in principle, since they are close to the top and usually there are transitions to your site for such requests, you can get almost the same information and even more from your Yandex Metrics, Google Analytics, LiveInternet, webmaster's offices in both search engines and others. services. It is true that Yandex and Google are now encrypting most of the requests and statistics have become far from being as complete and capacious as they once were, so it is worth using all possible services.

The list of free services, what they will give you and in what form, with screenshots, I wrote in the article "Free analysis of site visibility in search".

Here, in the screenshot, I filtered so that the lowest positions in the search engine were first from the entire list of requests offered by the Sitereport:

How pages are "pushed" to the TOP:

- improving the page (finalizing the text in terms of its value for the user, finalizing in terms of keywords, synonyms, etc., improving the presentation of the text, including various inserts and media files in the text)
- improved optimization
- link mass - both natural free and purchased
- social signals
- improving behavioral factors (including through improving the snippet to increase its clickability)
- internal linking

Of course, the main tool that everyone uses is the KeyCollector program. This is the main software on the market for reading and analyzing SN. But for beginners, I think TopVisor will definitely be easier and it has a lot of advantages.

The most common mistakes when working with the Semantic Core:

- the semantic core is poorly worked out, taken from the head

- similar queries are "planted" on different pages

- the promotion is not conscious - it is not tracked which page is relevant for a key query from different search engines, and whether it matches your landing page, which you are promoting for this query.
Relevant - the page that the SAMA search engine found the most suitable on your entire site for answering this key request and which it gives in the search results. Learn more about the difference in relevant pages and how it threatens.

- it is not taken into account that there are informational and commercial requests that should be promoted on different types of documents.

- competitors in the TOP have only main pages for this key query, and you have sharpened a 2nd level page for it and are promoting it.

- you have no chances to advance on this request at all, because competitors have all other parameters (reference, host, etc.) too large - choose queries with lower frequency and less competitive.

If you have already worked out the semantic core, then new ideas for SN can be taken from:

- analysis of various thematic communities - forums, social networks (what they talk about, with what words)
- online services that give out "site visibility in search engines" - this is, for example, Sitereport.rf (it does both a free analysis of site visibility and a paid selection of other suitable semantics on the machine), Xtool. ...
- services for analyzing your competitors (these are, of course, the most powerful tools for collecting key queries) - Spywords, Semrush.
- large-scale ready-made databases of keywords. The Pastukhov base ceased to exist. But there is, for example, a free Bukvarix.

One of the most common questions is whether to make an article under the midrange (mid-frequency) key request + LF Requests or many, many articles only for low-frequency (low-frequency) requests.

There are 2 main options here:

1. A VERY high-quality large, well-designed article for MF requests and LF requests, which is also actively promoted by links, social signals. Gradually, it has every chance to rise high in the positions of the midrange request or requests and spontaneously capture many other LF and microLF requests.

2. There are a lot of articles for low-frequency queries, which are much easier to "kick out" in the TOP with a much smaller number of links and other measures such as internal linking. BUT (!) Such articles collect much less traffic and most often do not give a viral increase in links and social signals to the site, i.e. independent growth of the general trust of the site and of a specific article.

Today, ideally, combine both strategies (and from small articles under the low frequencies, you can put links to larger ones under the midrange) or actively practice the first strategy.

3. SEARCH OPTIMIZATION

In this blog, I wrote articles:

But the main thing today is not to allow over-optimization! How to diagnose re-optimization filters in Yandex, see this post.

Which page elements are most important to include keywords:

— Text
the required number of direct occurrences of the keyword (on average about 2%, we are also looking at the TOP for Pixel Tools).
The exact entry in the first and last sentences is still recommended, not only exact, but also different diluted key queries in the text (but without brute force), synonyms, words from highlights, hints, toponyms, commercial markers such as "buy", "price" - which are right for you according to your TOP, etc.

— Title
must include H1 or the main keyword from H1, but must not be completely equal to your heading from H1.
Mandatory exact occurrence of the desired query as close as possible to the beginning, the size is desirable 60-70 characters, no listing of keys separated by commas, add toponyms, commercial markers such as "buy", some additional words that attract attention to the description of your site, you can then the numbers.

— Meta Description
the exact occurrence of the key query at the beginning is also desirable, should not repeat the title - it should reveal it, and it would be nice to have additional keywords and something from your USP - the most catchy moments. Up to 230 characters, with a dot at the end.

— Meta Keywords
1-2 main key queries, no more. It is still worth filling in this field.
Although you can leave it blank - it no longer plays any role in the promotion, but overspam in this field can play a negative role.

— Page title in H1
the most important keyword + some other words are possible. There should be only one H1 per page.
You shouldn't write there a long commercial key like “Buy auto parts in Moscow”. As natural, comfortable and useful for people as possible.

— Headings H2-H6
if the text is large, then in the subheadings, a level lower than H1, we reinforce the main keyword - we use it plus some other new words, and also use other keywords for which the page is being promoted. But without fanaticism, otherwise you will get a filter. Better no more than 1-2 times for a large text.

— Alt title for images
alt is especially important. But it is desirable to set both attributes, and it is desirable that they should not be identical, and it is not desirable that all page images have the same alt, we make a variety. That is, we put in the alt and title the main keyword plus other words. It is also desirable to include words such as "photo", "drawing", words toponyms, synonyms, words like "buy", etc.
BUT do not make a key in every image - try to describe first of all what is in the image and avoid overspam. Image captions also play a role in applying the over-optimization filter.
It is also very desirable to name the names of the image files themselves with keywords in transliteration with a hyphen - this way they will be better located through the search for images and increase traffic to the site.

— Copyright at the bottom of the site
here I would advise you to put something like this:

year copyright sign name of the company and some kind of main key and something interesting from the USP (preferably, echoing the Title and H1 of the main page)

2017 SeoAndme: Anna Yashchenko's blog about independent free website promotion

The bottom line is that after the copyright mark and the name of the company there are your main keywords, but at the same time they do not look like some kind of listing of keywords separated by commas. Moderately - the most important, interesting presentation.

But attention! Today, over-optimization filters are atrocious, especially in Yandex. And if you use keys in copywriting today, then very carefully, otherwise it may affect the overspam of individual pages.

This is such a slightly slippery trick. Although often effective.

It is very convenient and desirable (especially for the main and most important landing pages) to come up with several options for the Page Title and Meta Description. And drive into some visual snippet editor, for example, here:

and see different options for how your snippet might look in the search, choose the best result and add it to your site.

BUT! Today you can create a meta description up to 230 characters, but this service cuts it down to 155. it is possible to visually understand how it will look, but not fully. Nowadays I usually use the Yoast SEO plugin, for example, on any of my WordPress sites.

It is also very convenient to shoot and compare snippets using the TopVisor service.

Let's take a look at the section "Site Positions" in Topvisor, where you can see a comparison of snippets in search engines.

For example, I look at my site seotopshop.ru for 1 date (you can take 2 specific dates) and in Google and Yandex search engines and see the following snippets for one request:

Different snippets, different relevant pages. Next, I can, firstly, think about which single landing page I should bring both search results to, and secondly, how to improve the existing snippet.

That is, a snippet is what it is, see the screenshot below. This is the description of your site in the search results. I highlighted one of the words in the highlight with red... I have already mentioned about highlighting in this article. You should definitely use words from it on your page if you want to promote it well. Alexander Arsenkin, for example, has a convenient free one.

Also I mention and hints, this is:

You may not necessarily be able to create a snippet that you manage - that is, you will not be guaranteed to influence how the description of your site will appear in search engines. But there is a very high probability of this, if you make the snippet correctly.

It is also important to carefully work out the snippets of those pages that are close to the TOP, and which need to be added to it.

Some articles on creating a managed snippet:

And my big expert survey # 3 “Filters of Yandex and Google Search Engines 2018”, where 12 well-known SEO specialists revealed many details.

It is worth remembering that today, often the same re-optimization filter can be imposed on the site - on the whole or individual documents... Therefore, spamming keywords in the text, highlighting words in bold, italics, etc. - this is already unacceptable.

What services will help you see how well your pages are optimized

I will not describe in detail about the technical audit (see the lesson of my courses), I will say about common mistakes:

- duplicate pages (this is especially easy to see if the number of pages indexed by Yandex and Google is very different - then there are probably many duplicates on the site)
- no redirect from www to no www (or vice versa, it doesn't matter)
- broken links
- circular links (links in the page to itself)
- there are no H1s or there are too many of them
- too many H2-H6 or they contain only service information, without keywords, spam in them
- there are no Title, Meta description, Meta Keywords or too long, as well as spam in them
- Н1 is equal to Title
- no Alt, Title for images
- low page loading speed
- the server does not return a 404 response, and there is no special page for this error
- no robots.txt or incorrectly composed, no sitemap
- no responsive or mobile version of the site

Now technical errors include the absence of https - yes, indeed, Google is increasingly beginning to supplant such sites, and from July 2018 in Chrome all such sites without HTTPS will be marked as unsafe, which will greatly reduce traffic from Google. In Yandex, too, in many tops, the share of HTTPS sites can be 70-80%, which means that it is almost impossible for an HTTP site to break into such a TOP, and it becomes more and more difficult.

Therefore, you should think about switching to https so as not to lose traffic from Google. Here I have a good compilation of tutorials for migrating to https.

And also excellent, detailed written all the technical points, including speeding up the loading of the site, the correct transition to HTTPS and others in the new tutorial "SEO-Guru 2018" by Dr. Max.

I also recommend looking at such a short article from Dmitry Sevalnev, what options are there to remove takes, and which of them are priority ones.

5. INTERNAL RELINKING

There are tons of articles and tutorials about linking on the Internet. There are many different patterns - circular, star, and so on.

I usually try to just link from different materials to the most relevant ones on the topic, plus separately pump the most significant pages or those that I need to reach the TOP with interlinking. That is, somehow, especially according to the schemes, I often don’t bother.

In general, you can watch and analyze the page weight with programs such as, (which one is better, I don’t know).

To increase the weight of a page, it is best to put links to it from other pages relevant to this key request on your site.

All relevant pages for a request on a specific site in Yandex, for example, can be found like this:

The first is the page that the search engine considers the most relevant for this query and shows it in the general search results. Ideally, you should promote it (unless you want to outbid your relevant page with another, more landing page). And put links on it from the pages below.

It is also worth mentioning separately about the anchor profile. Anchor is those words, those texts on which you put links.

Ideally, most of the links on the site, even within the framework of internal linking, have unique anchors - fewer identical and clear exact occurrences of key queries, more diluted.

But it is from the most relevant pages (see the screenshot above) that it is better to refer to the keys.

6. LINK PROMOTION

I have been writing about this for several years now, a lot of articles have been written. I will not give them all here, but in this article there is a brief instruction and a reference to all my posts.

The most important of my manuals and posts(they have links to my other articles and guides on topics):

In them, in principle, you will find everything on actual link promotion.

What can be singled out the most important for effective and safe link promotion:

— link factor- just one of many. But he still plays a very significant role and will continue to play. It is especially noticeable when promoting low-frequency queries to the TOP. And it is especially important for promotion on Google. Any talk about the fact that links no longer work is complete nonsense.

— an increasing share in the link mass is and should be occupied by natural free links... This is posting on forums, social networks, blogging systems, company directories, press release sites, Q&A services, callback services, social news services, a little in selected site directories and in a number of other types of sites.

See research.

These types of links play a very important role. They help to raise and stabilize the site's position in search engines, attract real target buyers and visitors, help improve the behavioral factor, serve as a safety cushion against various link filters, because help build a natural link profile.

- in the growth of the link mass to the site it is highly desirable to observe positive dynamics- constant growth from month to month, or at least without strong dips, observe regularity.

— observe gradualism- i.e. build your link mass slowly. For young sites, I recommend somewhere between 200-300 "successful" registrations per month and this will give about 30-40 active direct open indexed links in fact. Or the same amount (30-40) if you buy for a young site.

- make varied link placement - different texts, on different pages of your site, different anchors (texts of the links themselves), placed on different types of sites.

- to start make up to 70-90% of links without anchor(preferably, more branded ones - on the name of the site, company or or project, in combinations of project name + URL). But the best thing is to just have as many different variations as possible with words, links on images, few links to URLs, and so on. A small percentage of direct occurrences of your keywords and 10-20 percent diluted keywords.

— do not order or do automatic bulk direct runs to the site(the exception is a wide variety of interlayers, gaskets, CAREFUL link pyramids -)

— so as not to fall under the "Minusinsk" filter Yandex, it is generally advisable not to buy more than 200-300 SEO links to the site (this means not only temporary rented links, but search links are now well defined and most of the purchased perpetual links in articles). Ideally, build a high-quality link profile using manual outreach (agreements with website webmasters). The rest is natural free links. Moreover, the more natural free crowd links you have in your profile, the more you can increase the threshold for buying SEO links (but not by much).

- free link placement can be a little easier with SEO software, and it will be quite effective if you act with your head. But a "magic pill", so that some software would take and place everything on its own and raise your positions with your minimum effort and without training, and so on. does not exist today.

For various types of sites where you can conduct free natural link promotion, I have a separate free course. It includes many different detailed step-by-step guides in general and for certain types of sites - such as forums, press release sites, company directories, social networks and blogging systems, message boards, etc.

7. COMMERCIAL FACTORS

Commercial factors are what is inherent in a corporate selling site. This is something that can help him to rise in positions when the site seems to have stopped moving when pumping other points factors).

This is all that says that the site is corporate - as internal factors type of reviews on the site, promotions, price lists, landline phone number, mail on the domain, online consultant, a wide range of goods, availability of certificates, interactive map, callback, etc., and external such as finding a site in company directories, Yandex Directory, press-release sites, in review services, in price list aggregators, in business message boards, and so on (all this is in and you can still search on your own).

What they are detailed lists of commercial factors can be found here, for example (some of the clearest and most practical articles):

Commercial factors can and must always be increased.

8. BEHAVIORAL

I will not write much about behavioral factors now, I am preparing a separate large article.

Today it is one of the most important ranking factors. Yandex especially heavily uses PF in ranking.

Like commercial factors, PF can also be divided into external and internal.

Internal- this is what concerns your site.

It is worth looking at the overall bounce rate for your site and, in particular, for individual pages.

Take those pages where the number of bounces according to Yandex Metrics or Google Analytics is the largest, take a fresh look at the page and think about how it really answers the user's request, whether it is interesting enough to read it in its entirety, whether the text is well served, how complete and in detail whether there is valuable data, whether there are useful photographs, figures, tables, diagrams, links to other useful sections and materials of your site, additional useful services such as a calculator, etc.

Your goal is to increase user satisfaction from the page and from your site as a whole, increase the level of trust, a positive impression of the site, and as a result, increase the time spent on the site.

External- this is, for example, how often your brand or site url is hammered into the search bar of a search engine or whether the user closes the search page after going to your site, or vice versa - closes your site and continues searching, and others.

You need to comprehensively work on the usefulness of your site and the visibility of your brand (in particular, using crowd-marketing sites on suitable thematic or other sites with a target audience, place inactive links mentioning the name of your product or company, or site).

It helps a lot to improve the behavioral factor by forming an effective extended snippet- i.e. increase the CTR of its click-through rate in the search results. This is, first of all, working with Title, Meta Description and other aspects of creating a managed snippet, as well as different elements of the extended snippet - "quick links", etc. (for Google and Yandex these are different elements).

9. SOCIAL SIGNALS

1. engage in competent content marketing(creating content of really high quality and level of usefulness for the user - like all kinds of step-by-step guides, comparisons, tests, coverage of narrow practical issues, infographics, success stories, etc.).

How social signals affect the position of sites in search engines, and what happens to the positions of sites that do not use social signals.

I have little faith in the benefits of social signals for SEO - in the sense that I myself have never seen, felt, measured it. But I never complained about the promotion of my sites, they were always loved by search engines, if I put in some effort. Perhaps partly due to the presence of high-quality social signals.

3. make the sharing buttons on your site visible perhaps for some types of sites, use plugins like "social lock", pop-ups for subscribing to groups in social networks, social network widgets and other stimulating elements.

The promotion of social signals is also tracked by search engines - they, preferably, should not have a too sharp jump in growth from scratch or an explosion of social signals from spam accounts.

10. USABILITY

Just highlight just some of the most common mistakes, which are found on almost any site (on mine, by the way, too).

1. "Rule of 2 seconds"
A visitor to your site in 2 seconds should see something that will help him make a decision - whether to take further action on your site or close it.

It should be something that will interest him, inspire confidence and let him know that there is something special, worthwhile on this site.

This can be: your USP, some cool review, a block with competitive advantages, a weighty guarantee, an interesting promotion or a special offer.

But not the general text about the company, the logo and the phone number.

2. USP
Your unique selling proposition must be broadcast on the home page and preferably on each.

That is, not a dull formal text about a company of "sheets", but preferably - what makes you special, why you are better than your competitors, should be formulated in 1 sentence and placed on the header.

Plus, make some of your benefits, decorated brightly and clearly, list and place on each page. Not advantages, but BENEFITS for the client. Not that you have been on the market for 10 years, but that your ten years of experience is useful for the buyer - because you have a huge base, the best guarantee or the best prices in the region, or something else.

3. The expected result.
A person should understand what to expect. This is one of the most common mistakes. Next to the online application forms, ordering a call back, placing an order in the basket, they do not write when you can expect feedback and the working hours of the site's support service.

Few people will place an order in silence. Call by phone and clarify whether you can trust such an online order form on the site and when you can expect it to be processed.

4. Dates, social evidence, dynamics on the site.
The absence of all this is still the fault of many corporate sites, on which dates must be mandatory. You go to the site - and it is not clear whether it is alive at all, or the company has long been closed. No news, no promotions, nothing with fresh dates.

Social evidence is, in particular, widgets and broadcasts of posts from social networks to the site.

5. Reviews that are hard to trust.