Trackers- these are services for deep analysis of traffic, advertising automation and monitoring your budget. Convenient tools for tracking the effectiveness of advertising across various channels and its further optimization.
Using the tracker, you can analyze conversions and sales, as well as organize targeting according to the necessary conditions (date and time of conversions / conversions, traffic source, country, city, platform, etc.)
In modern realities, working in CPA without a tracker (at least the simplest one) is basically unrealistic. You need to be a daredevil, with an inexhaustible supply of horse budgets, or have a powerful intuition. Both options are slightly weird.
Why do you need a tracker at all?
- To know where you get your money from.
- The ability to replace the link without re-moderating the ad. Offers die, but your ads remain. Why change everything if you can just update the link in the tracker? And ... ta-dame, you can drive traffic further.
- Control over the parameters of the advertising campaign;
- Clear division of traffic into streams;
- Automatic split tests of offers and landing pages;
- Feedback and visual statistics on expenses and income - this greatly facilitates the optimization of advertising campaigns.
If you manage to set everything up perfectly, then all statistics, earnings, traffic costs will be displayed in one place and show the final profitability. If such functionality is not needed, you can limit yourself to TDS.
Difference between TDS and tracker
TDS- traffic distribution system, when certain rules match, sends the visitor to the pages you need. TDS distributes traffic according to the given parameters, and this is very limited. In fact, trackers are the same TDS, only with advanced analytics functions.
How do I customize my ad campaigns?
- Choose a tracker (use the review of trackers, which will be later in this article);
- Choosing an offer (how to do it correctly);
- We set up the stream and tracker: replace the SubID in the link to the tracker variable, insert the link into the tracker, set up the parameters in the tracker and Postback in the affiliate program, then save.
A small bonus for our webmasters:
So which tracker and TDS should you choose?
The choice of a tracker depends on what your budget is and what functionality you are interested in. Below is an overview of Russian and English language trackers.
Russian trackers:
Price: 14-day trial, further from $ 75.
Description: Russian and English interface. The service does not require installations, it has detailed statuses for campaigns, configs and offers. Provides a report on the profitability of an advertising campaign and recommendations for further improvement. Tracks by geo, language, browser, date, etc. There is a possibility of auto-optimization, multicurrency and a notification system by e-mail and sms. At the moment, it is considered the most functional tracker for beginners and amateurs. Easy to connect to most affiliate programs, statistics do not slow down.
Price: From 428 rub. per month, there is a trial free version.
Description: This is a simple TDS, so the functionality is not very wide. But working with the system is pleasant, there is a lot of information on the forums and on YouTube on how to use and configure it. For a beginner the best choice in the price / quality ratio.
Price: There is a free version of the tracker for installation on your server (ordinary shared hosting is suitable) / 1000 rubles. per month for the online version
Description: The most popular tracker in Runet. Shows ROI, detailed reports on sales and conversions, sources of conversions / conversions, gives recommendations for improving campaigns. It is possible to divide traffic by country, as well as targeting by provider, browser language, referral links, etc. CPA Tracker ensures the confidentiality of your data from advertising campaigns in its system. It is possible to use the tracker on your own hosting and completely control all the data about the transitions without transferring them to third parties. A good option for beginners, you can install and use for free, you can pay and use online. Easily connects to cpa grids, it will take about half an hour to understand the logic of offers, rules and links.
Price: From 2000 rubles per month (tariff "Newbie")
Description: It is installed on your server, it works with lightning speed, there is a bot analyzer, support for order statuses, different currencies. The tracker script is installed on your hosting, through which all traffic will pass, then on the site you can see all the statistics.
Price: Free basic plan for 30 days / from $ 25 per month.
Description: Service tools allow you to track and distribute traffic flows that generate the most revenue. You can test landing pages, monitor in real time views, clicks, transitions from landing pages... All data is saved in cloud storage, you can access it from any desktop or mobile device. Traffic is redirected through the connected Amazon data centers. You can park your domain.
Has been operating since 2017. Acts as a smart tracker. The resource uses SmartFlow technology to process any information volumes... And for fast processing of clicks, the service uses modern technologies.
Free access with a promo code from CPAgetti, ask your personal manager
Trackers of foreign developers:
It can be more difficult to configure for traffic and affiliate programs, not have adaptation for our networks.
Price: 300 $ per month
Description: Installed on the server. Tracks Various types campaigns, there are split tests. You can put allergies on a specific campaign, everything is set up simply, set up an alert for the campaign, installed.exe, combined it with the tracker, and they work. It is a reliable tracking system with good support. However, it has an inconvenient design and interface, which, unfortunately, are not updated.
Price: Is free
Description: One of the very first, reliable and popular free trackers.
It has a wide functionality and convenient filters, monitors not only standard characteristics, but also the provider, browser, IP, etc. copes with key Russian words that are encoded in the database HTML special characters... It has a fairly large group of users, but English-speaking.
There are a lot of things in the functionality, it is better to use our analogs for permanent work, but any affiliate marketer should definitely install it and test it - when you set it up, you will have a clear understanding of how trackers work in general and there will be no more problems with other scripts.
Everything additional features are available only in the paid version of the tracker, for example, it is not possible to configure geo distribution of links using this tracker. All these features are only available in Tracking202, the paid version.
The main reasons why you can't go anywhere without TDS:
- the affiliate program does not accept traffic from certain countries, in which case we will send traffic from an unsuitable country to another affiliate program and possibly receive more money;
- the affiliate program accepts only I-OS or android traffic, but nevertheless, you don't want to waste desktop traffic;
- the affiliate program suddenly "fell", "disappeared", the offer was disabled and the traffic goes nowhere - if TDS is available, redirecting traffic to another PP will take a minute.
What do you need
- hosting, direct hands, a desire to get hold of TDS, an extra 135 rubles for hosting and 100 rubles for a domain.Unzip, we see three folders - track, track-common, track-show - we all need them.
2. We register on the hosting - choose the Blog tariff, it will be enough.
3. We register the domain and attach it to the hosting, create the ftp login data for our hosting. My good advice - do not use free domains for this purpose, because one day all this will be lost, and it is only you yourself who is to blame.
4. Through ftp, create a subfolder in the public_html folder, where we will install our TDS. I tried to install this cpa tracker in the root directory, but something went wrong, but it is put in a subfolder for one-two-three. In the sub-folder where the tracker will be installed, load all three folders - track, track-common, track-show.
The structure should look like this
5. In the hosting control panel, go to the MySQL section
And we create a database
6. In the browser, go to your-domain.ru / subfolder_name / track-show
The database name and username are the same, those from point 5.
- password - again from point number five.
- database server and server type - leave unchanged, as in the picture.
7. The next step is to enter the address Email and the administrator password - these data are further used to log in.
8. That's it, the installation is complete. For correct accounting and display of transitions, you need to set up two tasks for regular (every minute or a little less often) execution. The tracker will not let you forget about it - system messages clearly show what and how to do
Go to the crontab section
And we set up the execution of two tasks every minute.
As you can see, I have it configured every minute and every 5 minutes. Clicks - every minute, sales data - every 5 minutes.
9. The most delicious and important thing is setting up links. In the "Offers" section, enter the name of the link and the link itself. In the future, they can only be deleted, they cannot be changed.
10. Go to the links section and add the rules by which the tracker will filter and send incoming traffic.
In my example:
- green color
since it does not accept traffic from Tajikistan, Kazakhstan and Belarus, therefore I send traffic from these countries to the affiliate network;
- blue color if the user's browser language is Azerbaijani / Uzbek / Kazakh / Belarusian / Ukrainian, then we will send such a user to;
- black color- All users mobile devices will go to SMS-paysite from.
- Red color- all the rest will go to;
- pink color
- by clicking on the first square, a link is shown, directly to which you need to pour traffic.
The attentive noticed that a user from Kazakhstan with the Kazakh language localization of the browser sitting on the phone falls under three conditions of traffic redirection in this case. How it works in this case - I xs, my goal was to show the potential for traffic redirection in one moment using many options and conditions.
A tracker is an indispensable tool for an affiliate marketer. It helps you split traffic, track performance, do A / B tests, calculate profit and ROI. I use the tracker to separate traffic when pouring from VK / OD / Instagram publics. There are many solutions, but the principle of operation is similar for all, and we will consider their work on example CPA Tracker.
It's free if you put it on your own domain. Installation is simple and doesn't take long. The instructions are on their website.
CPA Tracker allows you to divide traffic into platforms, GEOs, devices, IPs and even providers. For example, M1-Shop does not have responsive landing pages, so we need to divide traffic into mobile and desktop. This is done like this:
1 ... We create 2 links in the affiliate program. One will have a desktop landing page, and the other will have a mobile one.2 ... Go to the tracker, select "Offers".
3 ... Enter an arbitrary name and link, click "Add".
5 ... We select "Add conditions" - "OS" - "All mobile" and select our mobile landing page on the side. We send the rest of the visitors to the desktop one.
Another example. In the case about Aliexpress, they were pouring from publics, which means it was necessary to divide the traffic into types of devices. These are the settings we set:
You can also track leads received in the affiliate program in the tracker. Go to the "Tools" section and select "Integration with CPA networks". We select an affiliate program to which we are pouring, for example, AD1, we get a link to insert.
Go to AD1, select an offer, create a stream. We choose " Additional settings"and insert your link into the postback field.
If the tracker is correctly installed and configured, then as soon as the first clicks and conversions go, you will immediately see it. This way you can analyze and optimize your campaigns.
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CPA tracker is needed for traffic distribution and analysis
But on this example show how to use a free tracker to bypass facebook moderation and upload until the moderation undertakes to check your account manually.
I will divide the case into 2 parts, installing the tracker on hosting and setting it up with moderation on facebook. The site states that the free version cpa tracker has a limit of 10 thousand clicks per day, meaning that statistics will only take into account up to 10 thousand clicks per day. And for our purpose, statistics are not so important, the main thing is that you can go through moderation with almost any offer.
Chapter 1. Installing the tracker on hosting
We will need hosting for our tracker and a new domain that was not used on Facebook. For example, let's take a hosting beget.com, with a trial for 30 days and a purchased domain at domains.nethouse.ru. After registering a domain, you need to register the dns of our hosting server.
Go to domain management, select our domain, click the "Manage" button and "Change DNS servers"
We save, and now we add our domain to the hosting of the baguette.
Go to the "Domains" section, select the "Add or register a domain" tab.
Now, while we are waiting for the domain delegation, we proceed to installing the tracker. We go to www.cpatracker.ru, go to the very bottom and download the tracker.
It needs to be uploaded to the FTP hosting server in the directory of our created site.
Go to the section “ File manager ”. We go to the folder with the name of our domain euroitopinfo.ru, then to public_html, that is, we get the address euroitopinfo.ru/public_html/, and our tracker will be located at this address.
Download the downloaded cpatracker archive and unpack it there.
We get 3 folders: track, track-common and track-show, the cpatracker.zip archive can be deleted, we no longer need it.
That's it, the tracker is installed.
Chapter 2. Configuring the tracker and passing moderation on Facebook
After the dns server of our domain is registered both on the hosting and on the nethouse, you can go to our tracker at http://yourdomain.ru/track-show. When you first log in, you need to go through the registration stage, the tracker will require you to enter: Database name, username and password. To do this, in our hosting, go to the MySQL (Database Management) section and add a new user. After the dash, you need to add something to the login, for example, a number.
We enter the database name, username and password, click save and then enter our mail and come up with a password.
We got into the tracker, now we need to write php scripts for the crontab (Task Scheduler) so that statistics are displayed in real time.
Opening messages, from the first message “ Conversion statistics are not updated”Take the top link.
In hosting, go to the Crontab (Task Scheduler) section, select the PHP script, insert our link from the first post and add the task.
Tasks have been added, let's move on. We go into the tracker, you need to wait 10-15 minutes until the added scripts work, if they do not work, write to those. support for the baguette, they will fix the crontab and everything will work. When the scripts work, notifications with two messages should disappear and the tracker should start transmitting statistics in real time.
While we are waiting for the update of the crown, go to “ Offers”And add our offer. Write the name that is convenient for you, in the url write the link of the stream from the affiliate program.
Take, for example, an offer from Edwan “ Naftalan Psori PRO”. Simple flow, transit + landing page.
Now we find a page for the cloaca, it is desirable that the content on the cloaca be remotely related to the offer, or rather to the fb creatives. First, I will select a cloaca, after selecting creatives, I will explain the logical connection with the cloaca. I took the cloaca with the article “How to take care of your face in winter”.
Now you need to create a link for Facebook. Go to the links section, the name should be written in Latin letters and, better, shorter, this name will be part of the link. You can copy the address of the article, that is, our link name turns out to be like this:
It means that all traffic that comes from Macedonia will go to our offer, that is, to transit and then to the landing page. And all other traffic that is not from Macedonia will go to our cloaca with an article on skin care in winter. Thus, during moderation, Facebook bots will check the site with the article, and our transit will remain intact until users from Macedonia arrive. I will use the Russian geo, and here it is better to insure yourself stronger. To pass moderation in Russia, we use the following rule:
For the duration of the moderation, both rules lead to the cloaca. That is, in essence, we are pushing a white site with a good article on skin care).
We go to our Facebook account. If not, create a page, write the title neutral from the bulldozer, pictures too, this will not affect in any way.
Now we click “Create advertisement” and set up a campaign, an ad group, insert text, pictures and our link from the tracker http://euroitopinfo.ru/track/uhod.
It is better to use the text near thematic, with a slight hint, at least remotely related to the cloaca. That is, in the cesspool it comes about proper skin care, and the text and pictures should be suitable for this topic, you can try to push through some unrelated images, to improve the center of focus, just not black with a rotten body. For a couple of rejected ads, you can get a ban. I will use text like this:
Headline: Improper Skin Care Causes Disease;
Text: Beautiful and healthy skin without fungus and psoriasis;
We use the pictures according to the same logic, and we get the following ads:
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Affiliates and webmasters, especially those who are just starting to work in this industry, often ask me about trackers: why are they needed and whether they are needed at all, how to choose the “right” tracker, and so on.
Firstly, it is worth noting that there are a lot of tracking solutions on the market now. The choice of this or that solution will most likely depend on your financial capabilities, personal preferences, and the required exclusive functionality.
Do you need a tracker at all? I would say that this is an absolute must-have. Without a tracker, you won't have any exact statistics, no work automation, and control over many parameters of an advertising campaign without a tracking solution is simply impossible.
So which tracker should you choose? If you are just starting to arbitrate, I recommend that you pay attention to the tracking solution RedTrack.io.
My 4 reasons why:
RedTrack - SaaS Tracker
For you, this means at least the following.
Instant start. RedTrack is a cloud-based solution, which means that all financial and time costs for the purchase and installation of software, geo-balancing, etc. are removed from you. Simple registration form and you can get started.
Ultra-fast redirects. This means that you don't miss a single click.
It's free. With this, perhaps, it was necessary to start. Since for many novice affiliates, abandoning a tracker is often associated with a financial component. Not everyone can afford to shell out several thousand dollars a year for a tracker when they just start arbitrage.
RedTrack offers 50,000 events (clicks and conversions) for free every month. As long as you do not have large volumes (and if you are just starting out, then you do not have them), you will have more than enough. Free plan It is also great for those who want to understand the tracking of ad campaign parameters and check if they can launch their first campaign: correctly set up links and postbacks.
It should be noted that apart from free package This tracker also offers affordable paid subscription plans:
Starter ($ 29) - 300 thousand events / month
Professional ($ 79) - 3 million events / month
Business ($ 339) - 15 million events / month
Enterprise ($ 939) - 50 million events / month
Responsive support
This tracker is very responsive in its support for beginners. Although the team behind the tracker doesn't write much about it anywhere, their tech support offers free onboarding for all customers. Therefore, if you have any questions, for example, with adding a traffic source or a grid, creating a campaign, I advise you to immediately write to them directly.
They also constantly update their Knowledge Base with new manuals for working with the tracker and video tutorials. Add guides for integrating RedTrack with different grids and sources as requested by users. But there is one drawback. Is that it's all on English language, although the guys promise to start translating the manuals and the tracker itself into Russian soon.
The tracker is constantly evolving
RedTrack is a relatively new tracking solution, and somewhere it is inferior to some of the pioneers of this market. But the pace of adding new features, which I see with them now, suggests that soon enough they will catch up with them.
It is also interesting that despite the constant addition of new functions, they manage to maintain an interface that is easy to use with the application.
Instead of output
Having a tracker with good functionality at your disposal, even if you are a beginner in arbitration, I believe is a must.
Perhaps my review of the affiliate program will help you in choosing a tracking platform. There are significant pluses in RedTrack, and several minuses, the main of which for newbies seems to me now is the absence of the Russian version of the application. But it's definitely worth a try, and you can do it absolutely free.
