In recent years, search engine promotion has changed significantly: new tools and auxiliary services are constantly appearing, the work of which is aimed at improving Internet resources. Competition is growing significantly, which creates a need to look for something new and productive. Search engines, in turn, pose more difficult tasks for optimizers to get into the TOP. Now it’s not enough just to purchase links and place good content on the site - there are about 800 parameters that are taken into account when ranking search results. It is impossible to keep track of all these aspects, but among them there are those fundamental ones, working on which you can achieve successful SEO promotion ( Search engine optimization) independently.
Search engine algorithms set new standards that do not slow down development. We offer you effective tips for website promotion that will help you not only get into the top ten, but also constantly maintain these positions.
Step 1. Where to start promoting your website from scratch?
A novice optimizer is faced with the task of figuring out for himself the purpose of creating and promoting a resource. Most business owners do not understand why SEO optimization of a website is needed and how it functions. The knowledge of most entrepreneurs is limited to the fact that they simply aimlessly create online platforms and do not know how to attract customers.
If you have set yourself the task of creating and promoting a resource, then be prepared to work on it on an ongoing basis. It will not be possible to invest in a business once and let everything take its course, as this will be a waste of time. The Internet is teeming with sites that are not optimized for search engines and do not provide any value to users.
Therefore, the first stage of SEO optimization in our step-by-step instructions is to define goals and plans that will help implement the site:
- determine the benefit that the resource can bring to your company;
- what useful and interesting things can you give to your target audience;
- how much are you willing to invest (time, effort, money).
The more benefits a resource provides to users, the more valuable it is to search engines. So be prepared to create something useful and algorithm-compliant at the same time.
After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place to spend free time, etc.), you can proceed to the next stage.
Step 2. Internal organization of the site
You can organize search engine promotion on your own only if the resource is technically prepared. It's about about the code, on which a lot depends: from ease of use to page loading speed. If everything is fine with the code, but the pages are still freezing, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts. Such manipulations will further help you implement promotion in search engines on your own, since a reliable base will be prepared for this in the form of clean, optimized code.
In the code, it is necessary to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).
When you hit the page again, you can avoid loading it using caching. The page will already be stored in the cache and it will not take time to open it. This applies to those pages that contain only static elements.
Step 3. Design
The outer shell of the site forms the first impression on visitors, which is important for independent promotion in search engines. The design must be extremely clear and created according to all usability rules. Color and composition solutions must correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a website in pink colors.
Visitors should have pleasant associations with your resource. All important components should be visible, such as forms feedback, “call” buttons, etc. Readable text will be a plus, since only because of unpleasant sensations while reading can a user leave your resource and switch to a more comfortable one.
If you have an online store with a huge amount products, you will need filters for convenience. This will position potential buyers and will turn their routine searches into a pleasant procedure.
Now it is impossible to imagine a good website without a mobile version, since more than half of users use smartphones to search for information and order goods. Responsive Design makes it possible to present users with a beautiful picture, no matter from what device they access your resource.
Step 4. Content preparation
The next stage of step-by-step website promotion is content preparation. The text content must meet the following parameters:
- uniqueness. Find a good copywriter who can comply with the parameters of uniqueness and at the same time write interesting texts. It is not possible and necessary to write articles with 100% uniqueness for every topic, since the presence of specific vocabulary can exclude this possibility;
- structure. The text should be divided into logical parts, each of which has a title. Enumeration lists will also help you navigate the text;
- content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to reveal the topic of the article, write in simple and understandable language, and not overload the text with key phrases, and then the article will appeal not only to the audience, but also to search bots.
Articles must contain phrases from semantic core, which will be used to independently promote the site on the Internet. It is necessary to analyze competitors before promoting a page for any request. All keywords are divided into groups, each of which has a main phrase. It is the main one by which the resource will be promoted.
Step 5. Help with navigating the site
Another stage of our step-by-step instructions for successful SEO optimization is creating all the conditions for comfortable and trouble-free movement around the resource. Creating a site map will easily solve this problem. It is necessary not only for users to facilitate search required sections, but also for search engines, which will take into account the presence of the map when ranking.
Competent internal linking is also necessary. By referring in one article to another published on your resource, you draw the attention of readers to other useful materials. Plus, behavioral factors improve, as users spend more time on the resource pages. Linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.
Step 6: Indexing
In our instructions for SEO optimization, the matter comes to introducing the prepared web resource to search bots. Before you open access to the site, you need to make sure that self-optimization of the site is done correctly:
- the content is unique and interesting;
- pages load quickly;
- system pages are hidden and everything functions smoothly.
You can ask someone to test the site, try to order a product, browse the pages and describe your experience of using it. This procedure will help you determine whether the resource is ready for indexing and whether it will be to the taste of users.
When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can enter the resource into the system yourself (Yandex.Metrica, Google.Analytics), which will also help track statistics.
Step 7. First steps in independent SEO promotion
Competitor analysis is where you need to start promoting your site after it is included in the index. A newbie SEO needs to determine how competitors attract traffic and through what channels.
You should not suddenly use all methods (purchasing links, many new publications, etc.), since such bursts will seem unnatural to search engines. Everything needs to be done progressively, the main thing is to move towards attracting the target audience.
To begin with great tool There will be social networks where you can communicate directly with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in popular public pages. In any case, you will arouse keen public interest.
Step 8. Link mass
When the audience has already warmed up a little, and search engines have seen the first positive changes in behavioral factors, you can begin to build link mass. Here it is important to slowly and regularly increase your momentum, otherwise you may run into search engine filters.
To ensure that purchasing links is as efficient and safe as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote your website for high-frequency queries and not go broke ().
Step 9. Work on a permanent basis
To remain in the top ten, you will need to constantly work on SEO promotion of the site yourself: create new interesting content and publish it regularly, which Yandex greatly values; also promote your Internet platform using third-party resources such as questionnaire sites, forums, and post articles on other sites. Communicating with users on blogs on behalf of the company will also bring good results, as you will always be heard.
Conclusions
In our step-by-step instructions, you learned how to promote your website yourself. Work with the resource must be carried out on an ongoing basis, the site must be improved in accordance with the requirements of search engines. In order for users to enjoy using your site, you should regularly stir up their interest and connect various channels attracting the target audience. In this case, you will be able to recoup the resources spent on independent SEO promotion.
Hello friends! The other day I came up with a great idea to sit down and write an article on the topic of SEO website optimization myself. step by step instructions for beginners, having studied it, it will immediately be clear what you need to do with your website in the first stages for effective promotion.
The stated topic is very popular and at the same time voluminous in order to reveal its most important points and at the same time do it in the form detailed guide I ended up with more than 20,000 characters, so I divided all the material into 2 parts. You are now reading part 1, link to part 2 at the end of the article.
I hope you understand that it is impossible to fully disclose the stated topic within the framework of one post, but I will try to give you all the information on the most important actions in website SEO optimization, which you can do yourself and right now. After publishing this post, I will gradually fill it with additional links to articles with detailed instructions.
For example, I will tell you about the file robots.txt, as soon as I publish a note on my blog dedicated to setting up and creating this file, I will immediately attach a link so that you can follow it and get acquainted with a more comprehensive and detailed information. Agreed? Great, then let's continue the conversation.
High-quality hosting is an important link in the development of a web resource
Formally, this point of my step-by-step instructions can be considered the first, and before starting a conversation on the topic of today’s post, I want to ask you a question. What hosting do you use? If this free hosting, then throw it in the trash immediately. You must understand perfectly well that if you are going to promote your Internet project, then it must work on high-quality and reliable hosting.
This may seem trivial to you, but search engines take this issue quite seriously. And if you have free hosting or cheap and slow hosting, then without warning they lower such resources in search results. Do you need this? More likely no than yes. Your web resource should work smoothly and be always online - 24 hours a day and 7 days a week.
Most likely you want to ask what is a good hosting and which one would I recommend. First, read the article “Which hosting to choose”, but I can only recommend the proven hoster Makhost, because I have been using it for a long time and all my Internet projects, including this blog, are hosted on it.
Now, let's get back to the topic of today's post. Do you know where the construction of a house begins and what will determine its strength and durability? Did you guess it? Of course, from the foundation, so, before promoting a web resource and engaging in its SEO optimization, you need to draw up semantic core and do it right.
The semantic core is the basis of website SEO optimization
Perhaps someone has already heard these 2 words, and for some they may seem strange and incomprehensible. Therefore, I propose to start with a definition, and then I will tell you several ways how to compose it and where to get a ready-made one SY.
Semantic core- this is an ordered list of keywords that most accurately describe and characterize the site’s niche, as well as its type of activity.
This element in promotion is extremely important; traffic and the further fate of promotion of the web resource in search engines will depend on the correctness of its composition.
The semantic core is a hierarchical structure of search queries. As a rule, it is headed by one or more high frequency queries (home page), and lower in the hierarchy mid-frequency(headings, categories) and low frequency queries(articles, product cards).
If we take as an example a web resource dedicated to DIY construction, then it SY might look something like this:
Keep in mind that this is a very abbreviated and exaggerated example, SY usually consist of several thousand words. And now there are several options for where and how to create semantics for your Internet project:
Compose it yourself using free keyword selection tools - wordstat.yandex.ru and adwords.google.com/ko/KeywordPlanner
A more advanced option, which is used by professionals, is to use SEO software, the key-collector program and its brother with reduced functions Slovoeb, and you can also use the free Bukvarix database.
If you don’t want to sweat and rack your brains on how to correctly assemble semantics and at the same time want quick results, then contact the professionals from the 1ps.ru web studio; they will do everything quickly and efficiently. Trusted guys, for the quality of their work I vouch.
Clustering of search queries
The next important stage of the step-by-step instructions, which comes after compiling the NL, is the effective distribution of key phrases throughout the site. In other words, the task of this stage is to distribute requests as accurately as possible into the most appropriate groups, namely by pages, sections, headings and articles.
Many novice webmasters are lazy to do key distribution, but when they realize the importance of this stage, they have to redo everything all over again. Just imagine how much work needs to be done when a web resource has several hundred articles, several dozen pages and subsections.
Of course, it’s easier to do everything right right away, and then fully control the promotion process and know which direction to move next and what needs to be done for this. How to quickly and efficiently cluster search queries? There are several options:
Do it yourself by hand Microsoft Excel(long, but high quality)
special software, for example, Key Collector(it turns out quickly and efficiently, minus that the program is paid)
take advantage of special online services, there are paid and free ones (they do it quickly, but not always good quality, you have to modify it manually)
From my point of view the most best option usage seo software - Key Collector. Yes, it is paid, but it is worth the money and even more. I do many labor-intensive and time-consuming tasks in the collector in a few minutes and have never regretted buying it. Google him on the Internet and you will be very surprised to find out what he is capable of.
By the way, I have the opportunity to purchase Key Collector at a discount, if anyone needs it, write through the feedback form. I don’t take interest or commission, I just help in a friendly way. The only condition is that you must be my regular reader.
Internal website optimization
Now we have reached the most interesting and large section. After distributing the keys, you can, with a clear conscience, begin work on internal optimization, which consists of several stages. Next, I will try to briefly and clearly talk about each of them.
It would be better to write a separate article for each stage. I will definitely do this in the near future. So let's begin.
1. We optimize each page for search queries from the local language
We correctly write meta tags (title, description, keywords) for pages, subsections, categories and articles. All pages must have: unique titles, descriptions, meta tags and text. Remember the golden rule, there should be only one heading in h1 format on a page.
Use headings h2-h6 in articles, use key phrases in them and in the text. With their help, the readability of the text increases and its attractiveness to search robots increases. Know when to stop, everything should look harmonious and natural, remember that you are writing for people.
Attention! Must be present in title and h1 key phrase in direct occurrence and it is desirable that they are not the same.
Text in articles or pages must be at least 3000 characters. Keep in mind that search guards are not asleep and strictly punish with penalties for over-optimized, spammed and non-unique text.
Be sure to place thematic images in articles and sharpen them under search query. To do this, write meta tags images (title, description, alt) using key queries.
Some webmasters ignore this point, but in vain, because this is an additional plus to the overall SEO optimization of the site, as well as a small increase in traffic due to transitions from services Yandex Pictures And Google Images.
As you may have guessed, for the process that is popularly called SEO website optimization, step-by-step instructions can serve as an excellent assistant for effective promotion in search engines. So, we have dealt with this point, now let's move on to the next one.
2. We make internal linking of the site
Another important point in my guide. To make it clear to everyone what it is, let's start with a brief definition. Internal linking is the process of placing thematic links within a site from one page or article to another that is similar in meaning.
For example, if a page is devoted to the topic of how to catch pike with a spinning rod, then it would be useful to place a link here to another page of the same web resource, which talks about 5 popular lures for catching pike with a spinning rod. Did you get the point?
How is internal linking useful? Firstly, behavioral factors are improved, as users will click on links and receive necessary information in full, and this in turn increases the total time of presence on the web resource and the number of page views.
Secondly, accelerated indexing of the entire resource occurs, since search bots, when indexing, like to follow all the links found on the page. You need to remember this and try to use at least one thematic link on the page.
Thirdly, the overall usability quality. Remember that your Internet project is created for people and it should be convenient and understandable to use. These are not all the benefits and beneficial properties internal linking, in fact there are many more of them.
Within the framework of this article, I cannot fully cover this topic, so subscribe to blog updates, because a separate, detailed article will be coming soon.
3. Correct CNC setup
For those who don’t know what it is, I’ll give you a breakdown. CNC- these are human-readable URLs (links). The appearance of links plays an important role, both for people and for search engines. If your web resource, like mine, runs on the WordPress engine, then setting up the correct display of links will not be difficult for you. I will write more about this in future articles.
As an example, look at how links should look correctly:
- http:///kak-vesti-blog/kak-pisat-stati-dlja-bloga.html
- http:///2016/post-36=?274-
4. Setting up Sitemap.xml
Don't be alarmed if you hear this strange word for the first time :) Now I will tell you what it is and why it is needed. Sitemap.xml- this is a map of your web resource, intended exclusively for search robots, it contains information about the pages and links of your site that are subject to indexing.
Simply put, this is a special file that helps search engines do their work faster and better. Why is Sitemap.xml useful? It makes the indexing process much faster. As an example, you can see my Sitemap at http:///sitemap.xml.
If you still don't have this file, create it right now. For those who have the WordPress engine, download and install Google XML Sitemaps plugin, it will automatically generate a map and update it as needed. For those who have another content management platform or a self-written website, Google information on this topic on the Internet.
5. Setting up an HTML sitemap for people
This map increases ease of navigation for visitors, improves behavioral factors, and also helps to increase the speed of indexing the site as a whole, since it contains a large number of internal links.
HTML map- This separate page, which is available to visitors and search engines. Bloggers often call it “All Articles” or “Site Map”. This page displays all sections, categories, pages and articles of the Internet resource. In WordPress, an HTML map can be created in a few clicks using plugins Dagon Design Sitemap Generator or WP DS Blog Map.
This is what the html map of my blog looks like - http:///vse-stati-bloga.html
6. Setting up the robots.txt file
Robots.txt file- this is normal text file, which contains a set of detailed step-by-step instructions for search engines, which spell out the rules for indexing pages, sections, files, folders, directories, etc.
This file is located in the root folder. What is it for? Robots.txt - plays an important role in SEO optimization, since it can be used to prevent search engines from indexing system files, pages not containing useful content and much more.
7. Use micro markup
At the beginning of 2011, search giants Yandex, Google, Yahoo and others announced to the world that they were introducing an innovative technology called micro markup, also called semantic markup.
Micro markup- this is SEO markup of website pages, which uses special tags and attributes thanks to which search robots (SR) recognize and analyze the information presented on the web resource much faster.
See what websites look like with and without micro-markup:
Advantages of micro markup from an SEO point of view:
attractive appearance snippet in search results
increase in the number of clicks on article titles
improving overall relevance
As you probably noticed, the topic is quite large, despite the fact that I tried to talk about everyone important points short and to the point. As I said at the beginning of the post, I divided this material on the topic of SEO website optimization on your own, step-by-step instructions for beginners, into 2 parts.
>>> You can read the second part by following the link - “”.
After studying, do not forget to implement the acquired knowledge, remember that water does not run under a lying stone. How do you like the article? Which points from the step-by-step instructions do you implement on your website? What would you add from yourself?
Now I'll show you SEO method DIY promotion, which I used to promote my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.
I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.
In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods– wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 – 100 times. That's all the promotion =)
And the very first step is choosing the right keyword for your article.
Step #1 – Select key queries “per million”
I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.
Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.
And our task is to select key queries that:
- Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
- They have low competition (otherwise it will be almost impossible for you to break into the TOP);
- They have good prospects for “career growth” (more on this below).
Collecting a pool of such key queries is called compiling a semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.
The main tool for selecting keywords
Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.
But to check, we first go to Yandex.Wordstat. This free tool, which will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.
As you can see in the screenshot above - this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.
We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.
And here we already have a very wide field for activity. We take each key query that we like and insert it into quotation marks to check the exact frequency. As a result we get:
Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.
SEO Competition Checker Tool
To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 free checks every day. And paid checks are very inexpensive - a few kopecks apiece.
The essence of this service in that it compares many different indicators of sites that are in first place in search results for a particular query, and draws a conclusion how easy or difficult it will be to “move” these sites.
For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.
This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.
If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?
Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.
Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.
Many people believe that than more words in a key query - the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.
This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.
Step #2 – Write armor-piercing articles
The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. How more articles– the more traffic. Everyone knows this, but for some reason articles are still not written.
And here I will give you a couple of life hacks that will help you write less and get more traffic.
Should I write it myself or hire a copywriter?
I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.
Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.
Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.
And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even if different services for checking the uniqueness of text show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.
Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.
Should I write long articles or short ones?
One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).
I can name at least 5 reasons why you also need to write long articles:
- Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
- The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
- Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
- By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
- An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.
Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.
This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.
And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.
It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.
Step #3 - Quickly get to the TOP
Turnkey article optimization
After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:
- In the H1 header;
- In the SEO title, which is called “title”;
- At the very beginning of the article (preferably in the first sentence);
- In the alt tag and in image captions;
- In the URL of your article;
- In subheading H2;
- In the middle and at the end of the article.
This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.
We speed up the publication of articles in the TOP
It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.
To achieve the same result, here's what you need to do:
- Write and publish articles every day at a certain time. If Yandex notices that every day at 12 o'clock appears on your website new material, then soon he will start sending his special robot to your site exactly at 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
- After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:
- Post links to your new material in all social networks, wherever you can: VKontakte, Facebook, Twitter, Google+ and others.
- Send a newsletter to your subscriber base with a notification about a new article (if you don’t have one yet, it’s time to start collecting)
Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousandth” site, and then to a “ten-thousand” site. There would be a desire)
I hope that this article was useful to you, and now you better understand how to do it correctly SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience in 10 years =)
See you soon!
Yours Dmitry Novoselov
In the previous article, I talked about how buying links is now a rather dangerous activity and should be done with caution or not at all. In the comments they asked about alternatives - how else can you promote the site? And I recommend starting with SEO optimization.
Some newbie webmasters are unaware of these basics or simply brush them off. Meanwhile, this is very important to be able to do and to know. I will tell you how to do SEO website optimization yourself: step-by-step instructions for beginners and more.
SEO website optimization yourself: step-by-step instructions
Why is SEO optimization so important? Because now, first of all, search engines pay attention not to the number of links, but to behavioral factors. That is, how much people like your site, how long they stay on it and whether they go to other pages.
In addition, it is important technical side, i.e. so that the site loads quickly, is convenient and there are no common errors (duplicates, incorrect robots.txt, etc.) But first things first, let’s start with technical issues:
- Choose your hosting wisely– there are a lot of offers, and some newcomers are attracted by the low cost. Now you can find offers for 70 rubles a month, but at the same time you will constantly suffer because various problems. Or you won’t see the problem, but traffic will be low - it’s all about the hidden problems of the hoster. Don’t be stingy and don’t be greedy, you’ll more than recoup the costs of good hosting later. I recently switched to Mchost and I couldn’t be happier – the site has never crashed during this time and has started working faster. Review of popular hosters in this article.
- Safety Certificate- This is a relatively new trend that began to gain popularity in 2015. It is believed that very soon all sites that have not received such a certificate will fall in search results. Google already gives a small plus to sites that have an SSL certificate, and raises them a couple of lines in the search results. I haven’t studied this issue in detail yet, but I’m going to. So if you are interested in this issue, you can subscribe to updates.
- Website loading speed– this plays an important role in SEO optimization, because visitors do not want to wait long. Perfect time– 2-3 seconds. Check your download speed and fix any errors following the instructions in this article.
- Image optimization affects the loading speed of the site. I described how to quickly and easily reduce the weight of several pictures in this article, use any of the methods listed.
- Adaptive layout or a mobile version of the site - Google has long warned that it will lower sites without a mobile version in search results. So you should either buy a design with mobile version, either order it from freelancers, or use plugins (for example WPsmart).
- CNC links, i.e. human-readable links. It has not been proven that this directly affects search results, but it will definitely not be superfluous. And it will be more pleasant for readers to see a clear address, rather than a set of numbers and symbols. You can connect such links in the admin panel, in the Settings – Permanent Links (CNC) section.
- Site map– perfectly improves behavioral factors. Recently, sites without “content” are rare, but they still occur – and this is terribly inconvenient! In addition to a map for search engines (sitemap.xml), be sure to create one for visitors using the Dagon Design Sitemap Generator plugin. In the article about the most necessary plugins, I explained how to use this plugin.
- Set up Robots.txt That’s right – this can be done literally in a few minutes, but how many people simply forget or forget about it. Don't know how to do it? Read.
Internal website optimization
When technical errors will be solved, you can move on to internal optimization:
- Create a semantic core– this is the key point of promotion, and without this success will not be seen. SY need to be created even before creating the site in order to immediately think through the site structure, sections, etc. It is not necessary to immediately type 100,500 queries; at first, 100 will be enough to have something to work with. Will help you with this free program Slovoeb or Keykolletor.
- Come up with a title and description- This SEO basics website optimization, because this information appears in search results. Title is the title of the article; it is advisable to include a key query in it. Description is the text that appears in the search under the title of the article. You need to write an intriguing description so that people want to visit your site. But everything is fair - no promises that you cannot keep.
- Use different types Headings: H1 to H6. But in the article itself, do not use h1, since this heading should only appear 1 time in the article. And the rest can be evenly distributed throughout the text, placing emphasis and indicating to visitors where what is written about. But don’t overdo it with headings – on average, one per 3-5 paragraphs. Although personally, I usually only use H2 and H3 - I don’t take lower ones, and I think this is enough.
- SEO optimization pictures– we have already touched on this issue above, but we were talking about reducing weight and size. And here it’s worth paying attention to uniqueness (look about it) and SEO optimization. Be sure to enter keywords in alt and title so that the picture can be found in a search and get through it to your website.
- Quality articles– I have already specifically described how to write and format articles correctly, but I will briefly outline the basics. Write long texts of 3000 characters or more, be sure to be unique, and break the text into paragraphs to make it easier to read. By observing these minimum requirements you will already be able to please search engines and visitors; more details about this are written in the link above.
- Write articles regularly– decide how often you will write articles for the site. Once a week, twice or every day. Try to stick to this schedule and post at the same time.
- Site relinking- this is when you link to another in one article, and the person goes to another page of the site. There are entire linking schemes, which I described in a separate article, but I prefer to simply refer to useful articles as I write. This makes it more likely that the reader will move on to read another article.
- Remove broken links and malicious – the useful Broken Link Checker plugin will help you with this. It is easy to operate - just press a button Recheck all pages and you will receive a detailed report on all broken and suspicious links. The code and decryption can be found in this article.
- Analyze the site, improve behavioral factors - install Yandex metrics and analytics, view statistics and failure reports. Using a web viewer, evaluate people’s behavior (how long they were there, where they looked, what they poked) and correct possible problems. You may have to rewrite the article if it does not meet the title and main key.
External website optimization- this is getting links to your site using free or paid methods. Try to develop naturally and gradually so as not to arouse suspicion with a sudden “explosion” of links. Approach this issue wisely, then no filters will affect you.
Be sure to follow the links in the article and study the unclear points in more detail. If I used all the information from other articles, it would turn out to be a very long step-by-step instruction. SEO optimization of a website is a serious matter, and you shouldn’t leave it to chance. Moreover, following all these recommendations is not so difficult, but the effect of these actions is impressive.
